Luma AI pricing
Luma AI's Dream Machine generates video and images from prompts and reference frames. It has no free plan and sells credits in three per user tiers, with about 20 percent off for yearly billing.
- Priced by
- Credits
- Headquarters
- Palo Alto, US
- Founded
- 2021
- Pricing page tracked since
- Unknown
- Last checked
- Sep 21, 2026
Luma AI price history and price changes
Luma AI's pricing was read on Sep 2026. Prices are USD per month, billed yearly.
Plus has been listed since Sep 2026, starting at $25.
Pro has been listed since Sep 2026, starting at $75.
Ultra has been listed since Sep 2026, starting at $250.
First read on 21 September 2026, so the chart starts now.
Plans and prices
Plans include a monthly allowance of credits that usage consumes. Prices as extracted on Sep 21, 2026.
Plus
$25per month, billed yearly, or $30 monthly, 10,000 credits
Sep 21, 2026
Pro
$75per month, billed yearly, or $90 monthly, 40,000 credits
Sep 21, 2026
Ultra
$250per month, billed yearly, or $300 monthly, 150,000 credits
Sep 21, 2026
Team
Contact sales
Sep 21, 2026
Enterprise
Contact sales
Sep 21, 2026
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Pricing page over the years
No archived copies of this pricing page were found yet.
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Luma AI pricing questions
- How much does Luma AI cost?
- Luma AI plans start at $25 per month, billed yearly, or $30 monthly, 10,000 credits for Plus and go up to $250 per month, billed yearly, or $300 monthly, 150,000 credits for Ultra. Prices are as shown on the pricing page when it was last read on Sep 21, 2026.
- Has Luma AI raised its prices?
- Plus has been listed since Sep 2026, starting at $25. Pro has been listed since Sep 2026, starting at $75. Ultra has been listed since Sep 2026, starting at $250. First read on 21 September 2026, so the chart starts now.
About Luma AI
Luma AI have offered 5 different plans starting with Plus at 25$. Luma AI is a Palo Alto, US based company. Founded in 2021. They are using a combination of Sales-Led and Product-Led go-to-market strategy. The company describes themselves as "Luma AI makes Dream Machine, which generates video and images from text and reference frames. There is no free plan: three per user tiers buy 10,000 to 150,000 credits a month, with about 20 percent off for yearly billing, and teams and enterprises negotiate shared credit pools.". They are in involved in Artificial Intelligence, Video, Media, SaaS.