AI assistants pricing

Consumer AI assistants converged on a $20 monthly plan in 2023 and have been experimenting above and below it since: cheaper entry tiers, usage-scaled top tiers and per-seat team plans that have already been cut once.

AI assistants compared

Current list prices as last read from each pricing page.

ProductStarts atTop listed planPriced byFree planHistory
ChatGPT$8 per monthGo, USD per person per month, billed monthly$100 per month and upProFlat per accountYessince 2024
Claude$17 per month, billed annuallyPro, USD per person per month, billed annually where offered$100 per month and upMaxFlat per accountYessince 2025

What changed

Every price move we have on record for this category, newest products first.

  • ChatGPT Pro appeared by Jan 2025 at $200. It came down to $100 by Sep 2026 (-50%).
  • ChatGPT Team appeared by Jan 2024 at $25. The price was unchanged through Jul 2025.
  • ChatGPT Go appeared by Sep 2026 at $8.
  • Claude Team standard seat has been listed since Sep 2025, starting at $25. It came down to $20 by Apr 2026 (-20%).
  • Claude Team premium seat has been listed since Sep 2025, starting at $150. It came down to $100 by Apr 2026 (-33%).
  • Claude Pro costs $20 when billed monthly and Max starts at $100 billed monthly. Team seats came down in 2026: the standard seat from $25 to $20 and the premium seat with Claude Code from $150 to $100.

ChatGPT price history

Full ChatGPT analysis

ChatGPT is the AI assistant made by OpenAI and the product that turned chat-based AI into a consumer subscription. Individuals choose between Free, Go, Plus and Pro, priced per month, while Business and Enterprise plans are sold per user with annual billing.

$0$50$100$150$200$250202420252026$100 Pro$25 Team$20 Plus$8 Go
PlusProTeamGoUSD per person per month, billed monthly
Show the data as a table
ObservedPlusProTeamGo
Jan 1, 2024$20
Jan 10, 2024$25
Jan 2, 2025$200
Jul 2, 2025$20$200$25
Sep 20, 2026$20$100$8

Plus has been listed since Jan 2024, starting at $20. The price was unchanged through Sep 2026.

Pro appeared by Jan 2025 at $200. It came down to $100 by Sep 2026 (-50%).

Team appeared by Jan 2024 at $25. The price was unchanged through Jul 2025.

Go appeared by Sep 2026 at $8.

Team is priced per user and billed annually at the figure shown, $30 when billed monthly. Pro launched at $200 in December 2024 and is listed from $100 in 2026. The cheaper Go plan appeared in 2026.

Claude price history

Full Claude analysis

Claude is the AI assistant made by Anthropic, available on the web, desktop and mobile and inside tools like Chrome and Microsoft 365. Individuals pick between Free, Pro and Max, teams pay per seat, and developers pay per million tokens through the API, so the same product is sold three different ways.

$0$50$100$150$20020252026$100 Team premium seat$20 Team standard seat$17 Pro
ProTeam standard seatTeam premium seatUSD per person per month, billed annually where offered
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ObservedProTeam standard seatTeam premium seat
Sep 17, 2025$17$25$150
Jan 1, 2026$25$150
Apr 1, 2026$20$100
Jul 1, 2026$17$20$100

Pro has been listed since Sep 2025, starting at $17. The price was unchanged through Jul 2026.

Team standard seat has been listed since Sep 2025, starting at $25. It came down to $20 by Apr 2026 (-20%).

Team premium seat has been listed since Sep 2025, starting at $150. It came down to $100 by Apr 2026 (-33%).

Pro costs $20 when billed monthly and Max starts at $100 billed monthly. Team seats came down in 2026: the standard seat from $25 to $20 and the premium seat with Claude Code from $150 to $100.

AI assistants pricing questions

What does a AI assistant cost?
Paid plans start at $8 per month for ChatGPT (USD per person per month, billed monthly), $17 per month, billed annually for Claude (USD per person per month, billed annually where offered). Prices are as shown on each pricing page when it was last read.
What is AI assistant pricing based on?
ChatGPT and Claude: flat per account.
Which ai assistants have a free plan?
ChatGPT, Claude list a free plan next to the paid tiers.
Which ai assistants have changed their prices?
ChatGPT: Pro appeared by Jan 2025 at $200. It came down to $100 by Sep 2026 (-50%). Team appeared by Jan 2024 at $25. The price was unchanged through Jul 2025. Go appeared by Sep 2026 at $8. Claude: Team standard seat has been listed since Sep 2025, starting at $25. It came down to $20 by Apr 2026 (-20%). Team premium seat has been listed since Sep 2025, starting at $150. It came down to $100 by Apr 2026 (-33%). Pro costs $20 when billed monthly and Max starts at $100 billed monthly. Team seats came down in 2026: the standard seat from $25 to $20 and the premium seat with Claude Code from $150 to $100.

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