What does a e-commerce platform cost?

Paid plans start at $39 for Shopify (USD per month, billed monthly), $8 for Squarespace (USD per month, billed annually), $14 for Webflow (USD per site per month, billed yearly). Prices are as shown on each pricing page when it was last read.

What is e-commerce platform pricing based on?

Shopify: per store. Squarespace and Webflow and Wix.com: per site.

E-commerce platforms pricing

Store builders charge a flat monthly subscription per store plus payment fees. Shopify kept its $29 entry price for eleven years before the first increase.

E-commerce platforms compared

Current list prices as last read from each pricing page.

Product	Starts at	Top listed plan	Priced by	Free plan	History
Shopify	$39Basic, USD per month, billed monthly	$399Advanced	Per store	No	since 2012
Squarespace	$8Entry plan, USD per month, billed annually	$18Business	Per site	No	since 2005
Webflow	$14Basic, USD per site per month, billed yearly	$39Business	Per site	No	since 2019
Wix.com	not extracted	contact sales	Per site	No	none yet

What changed

Every price move we have on record for this category, newest products first.

Shopify Basic has been listed since Jan 2012, starting at $29. It went up to $39 by Jul 2023 (+34%).
Shopify Grow has been listed since Jan 2012, starting at $59. It went up to $79 by Jan 2014 (+34%), and finally went up to $105 by Jan 2024 (+33%).
Shopify Advanced appeared by Jul 2012 at $179. It went up to $299 by Jul 2016 (+67%), and finally went up to $399 by Jul 2023 (+33%).
Squarespace Entry plan has been listed since Jan 2005, starting at $7. It went up to $8 by Jul 2009 (+14%).
Squarespace Business appeared by Jul 2015 at $18. The price was unchanged through Jan 2016.
Webflow Basic has been listed since May 2019, starting at $12. It went up to $14 by Jan 2023 (+17%).
Webflow CMS has been listed since May 2019, starting at $16. It went up to $23 by Jan 2023 (+44%).
Webflow Business has been listed since May 2019, starting at $36. It went up to $39 by Jul 2023 (+8%).
Webflow Site hosting plans only. Between 2013 and 2018 Webflow sold designer account plans instead, from $16 to $49 a month. All three site plans went up at the start of 2023.

Shopify price history

Full Shopify analysis

Shopify is the platform behind millions of online stores. Merchants pay a flat monthly subscription per store plus payment processing fees, and the three core plans have kept the same shape since 2012 while their prices moved.

BasicGrowAdvancedUSD per month, billed monthly

Show the data as a table

Observed	Basic	Grow	Advanced
Jan 8, 2012	$29	$59
Jul 2, 2012			$179
Jan 2, 2013		$59
Jan 2, 2014		$79
Jan 2, 2016			$179
Jul 9, 2016			$299
Jan 3, 2022	$29	$79	$299
Jul 3, 2023	$39		$399
Jan 1, 2024	$39	$105	$399
Jul 3, 2026	$39

Basic has been listed since Jan 2012, starting at $29. It went up to $39 by Jul 2023 (+34%).

Grow has been listed since Jan 2012, starting at $59. It went up to $79 by Jan 2014 (+34%), and finally went up to $105 by Jan 2024 (+33%).

Advanced appeared by Jul 2012 at $179. It went up to $299 by Jul 2016 (+67%), and finally went up to $399 by Jul 2023 (+33%).

The middle plan was called Professional until 2016, then Shopify, and Grow since 2025. Unlimited became Advanced in 2016. Since 2023 the pricing page defaults to yearly billing, which brings Basic back to $29 and Grow to $79.

Squarespace price history

Full Squarespace analysis

Squarespace is the website builder with the longest pricing page in this database, going back to 2005. Its entry plan cost $8 a month for seven straight years before the current tiers arrived.

Entry planBusinessUSD per month, billed annually

Show the data as a table

Observed	Entry plan	Business
Jan 9, 2005	$7
Jul 3, 2009	$8
Jan 4, 2013	$8
Jul 6, 2015		$18
Jan 2, 2016	$8	$18

Entry plan has been listed since Jan 2005, starting at $7. It went up to $8 by Jul 2009 (+14%).

Business appeared by Jul 2015 at $18. The price was unchanged through Jan 2016.

The oldest pricing page in the database, from January 2005, when the entry tier listed at $7 before a launch discount. The entry plan sat at $8 from 2009 to 2016 under the names Standard and Personal. Snapshots after 2016 are rendered in the browser and carry no prices.

Webflow price history

Full Webflow analysis

Webflow is a visual web design tool with hosting built in. It charges per published site, with the CMS and Business tiers priced by content and traffic rather than by users.

BasicCMSBusinessUSD per site per month, billed yearly

Show the data as a table

Observed	Basic	CMS	Business
May 3, 2019	$12	$16	$36
Jan 13, 2020			$36
Jul 1, 2022	$12	$16
Jan 2, 2023	$14	$23
Jul 3, 2023			$39
Jan 1, 2026	$14	$23	$39

Basic has been listed since May 2019, starting at $12. It went up to $14 by Jan 2023 (+17%).

CMS has been listed since May 2019, starting at $16. It went up to $23 by Jan 2023 (+44%).

Business has been listed since May 2019, starting at $36. It went up to $39 by Jul 2023 (+8%).

Site hosting plans only. Between 2013 and 2018 Webflow sold designer account plans instead, from $16 to $49 a month. All three site plans went up at the start of 2023.