E-commerce platforms pricing
Store builders charge a flat monthly subscription per store plus payment fees. Shopify kept its $29 entry price for eleven years before the first increase.
Exhibit 1
E-commerce platforms prices over time
The cheapest plan each product still sells, traced back through archived copies of its pricing page. Click a legend entry to hide a product.
Show the data as a table
| Observed | Framer Basic | Shopify Basic | Squarespace Entry plan | Webflow Basic | WordPress.com Personal |
|---|---|---|---|---|---|
| Jan 9, 2005 | $7 | ||||
| Jul 3, 2009 | $8 | ||||
| Jan 8, 2012 | $29 | ||||
| Jan 4, 2013 | $8 | ||||
| Jan 2, 2016 | $8 | ||||
| Apr 1, 2017 | $5.99 | ||||
| Apr 1, 2018 | $4 | ||||
| Apr 1, 2019 | $5 | ||||
| May 3, 2019 | $12 | ||||
| Apr 1, 2020 | $5 | ||||
| Jan 3, 2022 | $29 | ||||
| Jul 1, 2022 | $12 | ||||
| Jan 2, 2023 | $14 | ||||
| Apr 1, 2023 | $5 | ||||
| Jul 3, 2023 | $39 | ||||
| Jan 1, 2024 | $39 | ||||
| Apr 2, 2025 | $4 | ||||
| Jan 1, 2026 | $14 | ||||
| Jul 3, 2026 | $39 | ||||
| Sep 20, 2026 | $10 | ||||
| Sep 21, 2026 | $4 | ||||
| Nov 2, 2026 | $10 | $15 |
Exhibit 2
Framer is the cheapest way in at $10, against $17 for Wix
Entry price of each product, USD per site per month
- FramerBasic$10
- WebflowBasic$15
- WixLight$17
E-commerce platforms compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 Framer | $10 per site per monthBasic, USD per site per month | $30 per site per monthPro | Per site | Yes | since 2026 |
 Shopify | €24 per month, billed yearly (€32 monthly), online cards 1.6% + €0.25Basic, USD per month, billed monthly | €2100 per month, starting price, online cards 1.3% + €0.25Plus | Per store | No | since 2012 |
 Squarespace | €15.06 per month, billed annually (€21.33 monthly), card fees 2.0% + €0.25, 2% store transaction feeBasic, USD per month, billed annually | €86.60 per month, billed annually (€99.15 monthly), card fees 1.5% + €0.25Advanced | Per site | No | since 2005 |
 Webflow | $15 per site per monthBasic, USD per site per month, billed yearly | $25 per site per monthPremium | Per site | No | since 2019 |
 WordPress.com | $4 per month, billed annually, or $9 monthlyPersonal, USD per month, billed annually | $45 per month, billed annually, or $70 monthlyCommerce | Per site | Yes | since 2016 |
 Wix | $17 per month, billed annuallyLight, USD per site per month, billed annually | $159 per month, billed annuallyBusiness Elite | Per site | No | read Sep 2026 |
Head to head
Two products on one chart, plans side by side.
How e-commerce platforms prices changed, and a 2027 prediction
Every list price change on record for e-commerce platforms, with a trend line and a simple 6 and 12 month projection for each plan. Each change is read from an archived copy of the pricing page.
- dated price changes
- 14
- increases / cuts
- 12 / 3
- earliest snapshot
- 2005
- median change a year
- +16%
Exhibit 3
1 of 1 e-commerce platforms are on course to cost more by Nov 2027
E-commerce platforms price prediction 2027: projected change in each product's headline price over the next 12 months
Shopify
Advanced
Note: The trend of each headline plan over the last three years carried forward 12 months, with a likely range from how much the price has moved before. Arithmetic on past list prices, not a forecast.
Exhibit 4
Trend and price prediction, plan by plan
Compound yearly change from each plan’s first to latest price within the last three years, and where the price lands in 6 and 12 months if that rate holds. A projection from past list prices, not a forecast.
| Product and plan | From | Now | Per year | In 6 months | In 12 months |
|---|---|---|---|---|---|
| ShopifyUSD per month, billed monthly | |||||
| Advanced | $299Jan 2022 | $399 | +16% | $428.95$370.18 to $497.05 | $461.15$374.4 to $568 |
Exhibit 5
Framer has kept Basic at $10 since 2026
Framer price history, USD per site per month
Framer is a design tool that publishes real websites. It prices per published site, like Webflow, and bundles AI credits into each tier.
Show the data as a table
| Observed | Basic | Pro |
|---|---|---|
| Sep 20, 2026 | $10 | $30 |
| Nov 2, 2026 | $10 | $30 |
Basic has been listed since Sep 2026, starting at $10. The price was unchanged through Nov 2026.
Pro has been listed since Sep 2026, starting at $30. The price was unchanged through Nov 2026.
Framer prices per published site and bundles AI credits into each tier.
Exhibit 6
Shopify Advanced rose 123% since 2012, from $179 to $399
Shopify price history, USD per month, billed monthly
Shopify is the platform behind millions of online stores. Merchants pay a flat monthly subscription per store plus payment processing fees, and the three core plans have kept the same shape since 2012 while their prices moved.
Show the data as a table
| Observed | Basic | Grow | Advanced |
|---|---|---|---|
| Jan 8, 2012 | $29 | $59 | |
| Jul 2, 2012 | $179 | ||
| Jan 2, 2013 | $59 | ||
| Jan 2, 2014 | $79 | ||
| Jan 2, 2016 | $179 | ||
| Jul 9, 2016 | $299 | ||
| Jan 3, 2022 | $29 | $79 | $299 |
| Jul 3, 2023 | $39 | $399 | |
| Jan 1, 2024 | $39 | $105 | $399 |
| Jul 3, 2026 | $39 |
Basic has been listed since Jan 2012, starting at $29. It went up to $39 by Jul 2023 (+34%).
Grow has been listed since Jan 2012, starting at $59. It went up to $79 by Jan 2014 (+34%), and finally went up to $105 by Jan 2024 (+33%).
Advanced appeared by Jul 2012 at $179. It went up to $299 by Jul 2016 (+67%), and finally went up to $399 by Jul 2023 (+33%).
The middle plan was called Professional until 2016, then Shopify, and Grow since 2025. Unlimited became Advanced in 2016. Since 2023 the pricing page defaults to yearly billing, which brings Basic back to $29 and Grow to $79.
Exhibit 7
Squarespace Entry plan rose 14% since 2005, from $7 to $8
Squarespace price history, USD per month, billed annually
Squarespace is the website builder with the longest pricing page in this database, going back to 2005. Its entry plan cost $8 a month for seven straight years before the current tiers arrived.
Show the data as a table
| Observed | Entry plan | Business |
|---|---|---|
| Jan 9, 2005 | $7 | |
| Jul 3, 2009 | $8 | |
| Jan 4, 2013 | $8 | |
| Jul 6, 2015 | $18 | |
| Jan 2, 2016 | $8 | $18 |
Entry plan has been listed since Jan 2005, starting at $7. It went up to $8 by Jul 2009 (+14%).
Business appeared by Jul 2015 at $18. The price was unchanged through Jan 2016.
The oldest pricing page in the database, from January 2005, when the entry tier listed at $7 before a launch discount. The entry plan sat at $8 from 2009 to 2016 under the names Standard and Personal. Snapshots after 2016 are rendered in the browser and carry no prices.
Exhibit 8
Webflow Basic rose 25% since 2019, from $12 to $15
Webflow price history, USD per site per month, billed yearly
Webflow is a visual web design tool with hosting built in. It charges per published site, with the CMS and Business tiers priced by content and traffic rather than by users.
No longer sold (2 plans)
Show the data as a table
| Observed | Basic | Premium | CMS | Business |
|---|---|---|---|---|
| May 3, 2019 | $12 | $16 | $36 | |
| Jan 13, 2020 | $36 | |||
| Jul 1, 2022 | $12 | $16 | ||
| Jan 2, 2023 | $14 | $23 | ||
| Jul 3, 2023 | $39 | |||
| Jan 1, 2026 | $14 | $23 | $39 | |
| Nov 2, 2026 | $15 | $25 | not offered | not offered |
Basic has been listed since May 2019, starting at $12. It went up to $14 by Jan 2023 (+17%), and finally went up to $15 by Nov 2026 (+7%).
CMS has been listed since May 2019, starting at $16. It went up to $23 by Jan 2023 (+44%). It was no longer listed by Nov 2026.
Business has been listed since May 2019, starting at $36. It went up to $39 by Jul 2023 (+8%). It was no longer listed by Nov 2026.
Premium appeared by Nov 2026 at $25.
Site hosting plans only. Between 2013 and 2018 Webflow sold designer account plans instead, from $16 to $49 a month. All three site plans went up at the start of 2023. By November 2026 the CMS and Business site plans were gone: Basic went from $14 to $15 and a new Premium plan starts at $25 billed yearly, with bandwidth tiers above it.
Exhibit 9
WordPress.com Personal fell 33% since 2017, from $5.99 to $4
WordPress.com price history, USD per month, billed annually
WordPress.com is the hosted, managed version of WordPress sold by Automattic, as opposed to the free software you install yourself. It charges per site in four paid tiers plus a free plan, and its pricing page has always pushed yearly billing: the monthly price is roughly double the yearly rate, and two and three year terms cut it further.
Show the data as a table
| Observed | Personal | Premium | Business | Commerce |
|---|---|---|---|---|
| Apr 5, 2016 | $8.25 | $24.92 | ||
| Apr 1, 2017 | $5.99 | $8.25 | $24.92 | |
| Apr 1, 2018 | $4 | $8 | $25 | |
| Apr 1, 2019 | $5 | $8 | $25 | $45 |
| Apr 1, 2020 | $5 | $8 | $25 | $45 |
| Apr 1, 2023 | $5 | $8 | $25 | $45 |
| Apr 2, 2025 | $4 | $8 | $25 | $45 |
| Sep 21, 2026 | $4 | $8 | $25 | $45 |
Personal appeared by Apr 2017 at $5.99. It came down to $4 by Apr 2018 (-33%), then went up to $5 by Apr 2019 (+25%), and finally came down to $4 by Apr 2025 (-20%).
Premium has been listed since Apr 2016, starting at $8.25. It came down to $8 by Apr 2018 (-3%).
Business has been listed since Apr 2016, starting at $24.92. It went up to $25 by Apr 2018.
Commerce appeared by Apr 2019 at $45. The price was unchanged through Sep 2026.
The 2016 page sold Premium at $99 and Business at $299 a year, shown here as monthly equivalents. A $3 Blogger tier existed in 2019 and 2020 below Personal, and eCommerce became Commerce in 2023. Late 2023 to 2024 the plans were briefly renamed Starter, Explorer, Creator and Entrepreneur; the 2024 snapshot only shows the monthly rates ($9, $18, $40 and $70), so that year has no annual points. Snapshots from 2021 and 2022 render prices in the browser and carry no numbers.
2026
Webflow changed its plans and prices
- Basic went from $14 to $15 (+7%)
- CMS no longer listed, was $23
- Business no longer listed, was $39
- Premium listed at $25
USD per site per month, billed yearly. Archived pricing page
2025
WordPress.com cut the Personal price
- Personal went from $5 to $4 (-20%)
USD per month, billed annually. Archived pricing page
2024
Shopify raised the Grow price
- Grow went from $79 to $105 (+33%)
USD per month, billed monthly. Archived pricing page
2023
Shopify raised the Basic and Advanced prices
- Basic went from $29 to $39 (+34%)
- Advanced went from $299 to $399 (+33%)
USD per month, billed monthly. Archived pricing page
Webflow raised the Business price
- Business went from $36 to $39 (+8%)
USD per site per month, billed yearly. Archived pricing page
Webflow raised the Basic and CMS prices
- Basic went from $12 to $14 (+17%)
- CMS went from $16 to $23 (+44%)
USD per site per month, billed yearly. Archived pricing page
2019
WordPress.com changed its plans and prices
- Personal went from $4 to $5 (+25%)
- Commerce listed at $45
USD per month, billed annually. Archived pricing page
2018
WordPress.com changed its plans and prices
- Personal went from $5.99 to $4 (-33%)
- Premium went from $8.25 to $8 (-3%)
- Business went from $24.92 to $25
USD per month, billed annually. Archived pricing page
2017
WordPress.com added the Personal plan
- Personal listed at $5.99
USD per month, billed annually. Archived pricing page
2016
Shopify raised the Advanced price
- Advanced went from $179 to $299 (+67%)
USD per month, billed monthly. Archived pricing page
2015
Squarespace added the Business plan
- Business listed at $18
USD per month, billed annually. Archived pricing page
2014
Shopify raised the Grow price
- Grow went from $59 to $79 (+34%)
USD per month, billed monthly. Archived pricing page
2012
Shopify added the Advanced plan
- Advanced listed at $179
USD per month, billed monthly. Archived pricing page
2009
Squarespace raised the Entry plan price
- Entry plan went from $7 to $8 (+14%)
USD per month, billed annually. Archived pricing page
E-commerce platforms pricing questions
- What does a e-commerce platform cost?
- Paid plans start at $10 per site per month for Framer (USD per site per month), €24 per month, billed yearly (€32 monthly), online cards 1.6% + €0.25 for Shopify (USD per month, billed monthly), €15.06 per month, billed annually (€21.33 monthly), card fees 2.0% + €0.25, 2% store transaction fee for Squarespace (USD per month, billed annually), $15 per site per month for Webflow (USD per site per month, billed yearly), $4 per month, billed annually, or $9 monthly for WordPress.com (USD per month, billed annually), $17 per month, billed annually for Wix (USD per site per month, billed annually). Prices are as shown on each pricing page when it was last read.
- What is e-commerce platform pricing based on?
- Framer and Squarespace and Webflow and WordPress.com and Wix: per site. Shopify: per store.
- Which e-commerce platforms have a free plan?
- Framer, WordPress.com list a free plan next to the paid tiers.
- Which e-commerce platforms have changed their prices?
- Shopify: Basic has been listed since Jan 2012, starting at $29. It went up to $39 by Jul 2023 (+34%). Grow has been listed since Jan 2012, starting at $59. It went up to $79 by Jan 2014 (+34%), and finally went up to $105 by Jan 2024 (+33%). Advanced appeared by Jul 2012 at $179. It went up to $299 by Jul 2016 (+67%), and finally went up to $399 by Jul 2023 (+33%). Squarespace: Entry plan has been listed since Jan 2005, starting at $7. It went up to $8 by Jul 2009 (+14%). Business appeared by Jul 2015 at $18. The price was unchanged through Jan 2016. Webflow: Basic has been listed since May 2019, starting at $12. It went up to $14 by Jan 2023 (+17%), and finally went up to $15 by Nov 2026 (+7%). CMS has been listed since May 2019, starting at $16. It went up to $23 by Jan 2023 (+44%). It was no longer listed by Nov 2026. Business has been listed since May 2019, starting at $36. It went up to $39 by Jul 2023 (+8%). It was no longer listed by Nov 2026. Premium appeared by Nov 2026 at $25. Site hosting plans only. Between 2013 and 2018 Webflow sold designer account plans instead, from $16 to $49 a month. All three site plans went up at the start of 2023. By November 2026 the CMS and Business site plans were gone: Basic went from $14 to $15 and a new Premium plan starts at $25 billed yearly, with bandwidth tiers above it. WordPress.com: Personal appeared by Apr 2017 at $5.99. It came down to $4 by Apr 2018 (-33%), then went up to $5 by Apr 2019 (+25%), and finally came down to $4 by Apr 2025 (-20%). Premium has been listed since Apr 2016, starting at $8.25. It came down to $8 by Apr 2018 (-3%). Business has been listed since Apr 2016, starting at $24.92. It went up to $25 by Apr 2018. Commerce appeared by Apr 2019 at $45. The price was unchanged through Sep 2026.
- Are e-commerce platforms prices going up or down?
- Across the 1 plans we chart, list prices over the last three years are rising, by a median 16% a year. Increases outnumber cuts, 12 to 3.
- How are the price predictions calculated?
- Each plan gets a compound yearly rate of change between its first and latest observed list price within the last 36 months. The 6 and 12 month figures apply that rate to the latest price. Plans moving more than 100 percent a year are not projected, and a plan needs at least three observations spanning nine months. It is arithmetic on past list prices, not a forecast of what any company will do.
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