How SaaS products price, then and now
Current plans and prices for 1,898 software products, pricing page snapshots going back to 2005, and year by year price history for the products everyone compares against.
AI price index
Where LLM API prices go next: our call for 2028 and 2030
$2
per million input tokens for the cheapest frontier LLM, 90% less than Oct 2023. Our view for 2028: $0.50 to $4, and $0.20 to $5 by 2030.
See the AI price index and 2030 predictionLatest price changes
- Claude Code added the Max 5x and Max 20x plans
- OpenAI API cut the Cheapest model input and output prices
- Vertex AI raised the Gemini Flash tier input and output prices
- GitHub Copilot added the Max and Enterprise plans
- Replit dropped the Teams plan
- Tabnine dropped the Code Assistant and Agentic Platform plans
Exhibit 1
Price increases outnumbered cuts in 6 of the last 8 years
Number of list price increases and cuts per year across every product we track
IncreasesCuts
Price histories
Year by year charts read from archived pricing pages. Every point links to the snapshot it came from.
Claudesince 2025Pro$17, unchanged· 3 plansPro has been listed since Sep 2025, starting at $17. The price was unchanged through Oct 2026.
ChatGPTsince 2024Plus$20, unchanged· 4 plansPlus has been listed since Jan 2024, starting at $20. The price was unchanged through Sep 2026.
Cursorsince 2024Pro$20, unchanged· 4 plansPro has been listed since Jun 2024, starting at $20. The price was unchanged through Oct 2026.
GitHub Copilotsince 2026Pro$10, unchanged· 5 plansPro has been listed since Sep 2026, starting at $10. The price was unchanged through Oct 2026.
TypeSafe AIsince 2026Jev$0.04, unchangedThe plan has been listed since Sep 2026, starting at $0.04. The price was unchanged through Oct 2026.
Perplexitysince 2024Pro$17, unchanged· 2 plansPro has been listed since Jan 2024, starting at $17. The price was unchanged through Oct 2026.
Google Geminisince 2026Google AI Plus€4.99, unchanged· 3 plansGoogle AI Plus has been listed since Sep 2026, starting at €4.99. The price was unchanged through Oct 2026.
Mistral AIsince 2025Pro$14.99, unchanged· 2 plansPro has been listed since Jun 2025, starting at $14.99. The price was unchanged through Oct 2026.
Lovablesince 2024Pro$20 → $25· 3 plansPro has been listed since Nov 2024, starting at $20. It went up to $25 by Jun 2025 (+25%).
Windsurfsince 2026Pro has been listed since Sep 2026, starting at $20. It was no longer listed by Oct 2026.
Boltsince 2026Pro$25, unchanged· 2 plansPro has been listed since Sep 2026, starting at $25. The price was unchanged through Oct 2026.
Replitsince 2022Core$7 → $18· 3 plansCore has been listed since Feb 2022, starting at $7. It went up to $10 by Aug 2024 (+43%), then went up to $15 by Feb 2025 (+50%), then went up to $20 by Aug 2025 (+33%), then came down to $17 by Sep 2026 (-15%), and finally went up to $18 by Sep 2026 (+6%).
ElevenLabssince 2024Starter$5 → $6· 3 plansStarter has been listed since Nov 2024, starting at $5. It went up to $6 by Jul 2026 (+20%).
Midjourneysince 2023Basic$10, unchanged· 4 plansBasic has been listed since Jul 2023, starting at $10. The price was unchanged through Oct 2026.
Runwaysince 2026Standard$12, unchanged· 3 plansStandard has been listed since Sep 2026, starting at $12. The price was unchanged through Oct 2026.
HeyGensince 2026Creator$29, unchanged· 3 plansCreator has been listed since Sep 2026, starting at $29. The price was unchanged through Oct 2026.
Synthesiasince 2026Starter$29, unchanged· 2 plansStarter has been listed since Sep 2026, starting at $29. The price was unchanged through Oct 2026.
Sunosince 2026Pro$8, unchanged· 2 plansPro has been listed since Sep 2026, starting at $8. The price was unchanged through Oct 2026.
Notionsince 2021Plus$8 → $10· 3 plansPlus has been listed since Apr 2021, starting at $8. It went up to $10 by Jul 2024 (+25%).
Slacksince 2014Pro$6.67 → $7.25· 3 plansPro has been listed since Jul 2014, starting at $6.67. It went up to $7.25 by Jan 2025 (+9%).
Figmasince 2018Professional$12 → $16· 3 plansProfessional has been listed since Jul 2018, starting at $12. It went up to $16 by Jul 2025 (+33%).
GitHubsince 2016Team$9 → $4· 3 plansTeam has been listed since Jul 2016, starting at $9. It came down to $4 by Jul 2020 (-56%).Linearsince 2020Basic$8 → $10· 2 plansBasic has been listed since Jul 2020, starting at $8. It went up to $10 by Feb 2026 (+25%).
Vercelsince 2017Pro$25 → $20· 2 plansPro appeared by Jan 2019 at $25. It came down to $20 by Apr 2020 (-20%).
Supabasesince 2021Pro$25, unchanged· 2 plansPro has been listed since Nov 2021, starting at $25. The price was unchanged through Sep 2026.
Shopifysince 2012Basic$29 → $39· 3 plansBasic has been listed since Jan 2012, starting at $29. It went up to $39 by Jul 2023 (+34%).Zoomsince 2013Pro$9.99 → $14.99· 2 plansPro has been listed since Jan 2013, starting at $9.99. It went up to $14.99 by Jan 2016 (+50%).
monday.comsince 2018Basic$5 → $9· 3 plansBasic has been listed since Oct 2018, starting at $5. It went up to $7.80 by Jan 2020 (+56%), then went up to $8 by Jul 2021 (+3%), and finally went up to $9 by Jan 2024 (+13%).
Asanasince 2016Starter$8.33 → $10.99· 2 plansStarter has been listed since Jul 2016, starting at $8.33. It went up to $9.99 by Jul 2017 (+20%), and finally went up to $10.99 by Jan 2020 (+10%).Mirosince 2013Team$10 → $8The plan has been listed since Jun 2013, starting at $10. It came down to $8 by Jan 2014 (-20%), then came down to $7 by Mar 2016 (-12%), and finally went up to $8 by Feb 2017 (+14%).
Airtablesince 2016Team$12 → $20· 2 plansTeam has been listed since Mar 2016, starting at $12. It came down to $10 by Jul 2018 (-17%), and finally went up to $20 by Jan 2024 (+100%).
Basecampsince 2012Flat plan$150 → $299The plan has been listed since Mar 2012, starting at $150. It came down to $99 by Nov 2016 (-34%), and finally went up to $299 by Jan 2023 (+202%).
Dropboxsince 2016Standard$12.50 → $15· 2 plansStandard has been listed since Jul 2016, starting at $12.50. It went up to $15 by Jan 2023 (+20%).
Zendesksince 2021Suite Team$49 → $55· 3 plansSuite Team has been listed since Feb 2021, starting at $49. It went up to $55 by Jul 2023 (+12%).- Mailchimpsince 2021Essentials$9.99 → $13· 3 plansEssentials has been listed since May 2021, starting at $9.99. It went up to $11 by Jul 2022 (+10%), and finally went up to $13 by Jan 2023 (+18%).
Evernotesince 2018Personal$7.99 → $10.83· 2 plansPersonal has been listed since Aug 2018, starting at $7.99. It went up to $10.83 by Jan 2024 (+36%).
Dashlanesince 2017Business$2 → $8· 3 plansTeam appeared by Dec 2020 at $5.1Passwordsince 2016Business$11.99 → $8.99· 3 plansBusiness has been listed since Jun 2016, starting at $11.99. It came down to $7.99 by Jan 2019 (-33%), and finally went up to $8.99 by Sep 2026 (+13%).
Webflowsince 2019Basic$12 → $14· 3 plansBasic has been listed since May 2019, starting at $12. It went up to $14 by Jan 2023 (+17%).Squarespacesince 2005Entry plan$7 → $8· 2 plansEntry plan has been listed since Jan 2005, starting at $7. It went up to $8 by Jul 2009 (+14%).
Calendlysince 2021Standard$8 → $10· 2 plansStandard has been listed since May 2021, starting at $8. It went up to $10 by Jan 2024 (+25%).
SaturnSQLsince 2026Starter€19, unchanged· 2 plansStarter has been listed since Feb 2026, starting at €19. The price was unchanged through Sep 2026.
Metabasesince 2021Starter$85 → $100· 2 plansStarter has been listed since Jun 2021, starting at $85. It went up to $100 by Apr 2026 (+18%).
Hex Technologiessince 2022Professional$24 → $36· 2 plansProfessional has been listed since May 2022, starting at $24. It went up to $36 by Aug 2023 (+50%).
Bitwardensince 2020Premium$0.83 → $1.65· 4 plansPremium has been listed since Aug 2020, starting at $0.83. It went up to $1.65 by Mar 2026 (+99%).LastPasssince 2017Premium$2 → $3· 6 plansPremium has been listed since Aug 2017, starting at $2. It went up to $3 by Aug 2019 (+50%).
Keepersince 2019Business Starter$2, unchanged· 4 plansBusiness Starter appeared by Dec 2022 at $2. The price was unchanged through Jul 2023.
WebGenysince 2026Starter$25, unchanged· 3 plansStarter has been listed since Sep 2026, starting at $25. The price was unchanged through Oct 2026.Canvasince 2020Pro$9.95 → $10· 3 plansPro has been listed since Feb 2020, starting at $9.95. It went up to $10 by Mar 2021 (+1%).
GitLabsince 2014Premium$4.08 → $29· 3 plansPremium has been listed since Dec 2014, starting at $4.08. It went up to $19 by Mar 2018 (+366%), and finally went up to $29 by Jun 2023 (+53%).
WordPress.comsince 2016Personal$5.99 → $4· 4 plansPersonal appeared by Apr 2017 at $5.99. It came down to $4 by Apr 2018 (-33%), then went up to $5 by Apr 2019 (+25%), and finally came down to $4 by Apr 2025 (-20%).- Claude APIsince 2024Top model, input$15 → $10· 6 plansTop model, input has been listed since Jun 2024, starting at $15. It came down to $5 by Jan 2026 (-67%), and finally went up to $10 by Jul 2026 (+100%).
- OpenAI APIsince 2021Flagship model, input$60 → $10· 4 plansFlagship model, input has been listed since Nov 2021, starting at $60. It came down to $20 by Nov 2022 (-67%), then came down to $10 by May 2024 (-50%), then came down to $2.50 by Nov 2024 (-75%), then came down to $1.25 by Nov 2025 (-50%), then went up to $5 by May 2026 (+300%), and finally went up to $10 by Sep 2026 (+100%).
- Gemini APIsince 2026Gemini 3.1 Pro Preview, input$2, unchanged· 4 plansGemini 3.1 Pro Preview, input has been listed since Sep 2026, starting at $2. The price was unchanged through Oct 2026.
xAI APIsince 2026grok-4.6, input$2, unchanged· 6 plansgrok-4.6, input has been listed since Sep 2026, starting at $2. The price was unchanged through Oct 2026.- Mistral APIsince 2026Mistral Large 3, input$0.50, unchanged· 6 plansMistral Large 3, input has been listed since Sep 2026, starting at $0.50. The price was unchanged through Oct 2026.
- Perplexity Sonar APIsince 2026Sonar, input$1, unchanged· 4 plansSonar, input has been listed since Sep 2026, starting at $1. The price was unchanged through Oct 2026.
Manussince 20264,000 credits$20, unchanged· 3 plans4,000 credits has been listed since Sep 2026, starting at $20. The price was unchanged through Oct 2026.
Devinsince 2026Pro$20, unchanged· 3 plansPro has been listed since Sep 2026, starting at $20. The price was unchanged through Oct 2026.
v0 by Vercelsince 2026Plus$30, unchanged· 2 plansPlus has been listed since Sep 2026, starting at $30. The price was unchanged through Oct 2026.
Luma AIsince 2026Plus$25, unchanged· 3 plansPlus has been listed since Sep 2026, starting at $25. The price was unchanged through Oct 2026.
Teamtailorsince 2016The plan has been listed since Mar 2016, starting at $70. It was no longer listed by Jul 2019.
Jobbsafarisince 2026Gratiskr0, unchanged· 5 plansGratis has been listed since Mar 2026, starting at kr0. The price was unchanged through Sep 2026.
Duunitorisince 2025Ilmainen€0, unchanged· 6 plansIlmainen has been listed since May 2025, starting at €0. The price was unchanged through Sep 2026.Jobillasince 2026Standard€715, unchanged· 4 plansLite has been listed since Apr 2026, starting at €235. It was no longer listed by Sep 2026.
Workablesince 2014Standard$99 → $299· 3 plansStandard has been listed since Jun 2014, starting at $99. It went up to $129 by Jun 2016 (+30%), then went up to $279 by Feb 2022 (+116%), and finally went up to $299 by Feb 2023 (+7%).
JazzHRsince 2016Hero$1068 → $1000· 3 plansHero has been listed since Oct 2016, starting at $1068. It came down to $468 by Oct 2017 (-56%), then went up to $900 by Oct 2024 (+92%), and finally went up to $1000 by Aug 2026 (+11%).
Manatalsince 2019Professional$15, unchanged· 3 plansProfessional has been listed since Jul 2019, starting at $15. The price was unchanged through Sep 2026.
Tabninesince 2026Code Assistant has been listed since Sep 2026, starting at $39. It was no longer listed by Oct 2026.
Amazon Bedrocksince 2023Claude flagship, input$11.02 → $10· 4 plansClaude flagship, input appeared by Sep 2023 at $11.02. It came down to $8 by Dec 2023 (-27%), then came down to $3 by Mar 2024 (-62%), then went up to $15 by Jun 2025 (+400%), then came down to $5 by Nov 2025 (-67%), and finally went up to $10 by Sep 2026 (+100%).
Vertex AIsince 2025Gemini Pro tier, input$1.25 → $2· 4 plansGemini Pro tier, input appeared by Jun 2025 at $1.25. It went up to $2 by Dec 2025 (+60%).
Azure OpenAIsince 2023Flagship model, input$30 → $10· 4 plansFlagship model, input has been listed since Oct 2023, starting at $30. It came down to $10 by Jan 2024 (-67%), then came down to $5 by Aug 2024 (-50%), then came down to $2.50 by Nov 2024 (-50%), then came down to $1.25 by Aug 2025 (-50%), then went up to $1.75 by Dec 2025 (+40%), then went up to $5 by May 2026 (+186%), and finally went up to $10 by Sep 2026 (+100%).
Claude Codesince 2025Pro$17, unchanged· 4 plansPro has been listed since Sep 2025, starting at $17. The price was unchanged through Oct 2026.
OpenAI Codexsince 2025Plus$20, unchanged· 2 plansPlus has been listed since Jul 2025, starting at $20. The price was unchanged through Oct 2026.Trellosince 2016Standard$5, unchanged· 3 plansStandard appeared by Jan 2022 at $5. The price was unchanged through Jul 2026.
Pricing pages as they look today
Screenshots of real pricing pages with the plans and prices on them.
Products we check most often
Plans, archived snapshots, alternatives and pricing questions answered on each page.
- ClaudeClaude is the AI assistant made by Anthropic, available on the web, desktop and mobile and inside tools like Chrome and Microsoft 365
- ChatGPTChatGPT is the AI assistant made by OpenAI and the product that turned chat-based AI into a consumer subscription
- CursorCursor is the AI code editor that made agentic coding mainstream
- GitHub CopilotGitHub Copilot is the AI coding assistant sold on top of GitHub
- TypeSafe AITypeSafe AI sells Jev, a model that answers typed questions about program state with structured, calibrated decisions rather than free text, aimed at automation inside software
- PerplexityPerplexity is an AI answer engine that searches the web and cites its sources
- Google GeminiGemini is bundled into Google AI subscriptions that also carry storage and other Google services
- GrokGrok is the assistant from xAI, available on the web, in apps and inside X
- Mistral AIMistral AI sells its Le Chat assistant and Vibe coding tools as flat monthly plans, with a per user Team plan and enterprise deployments, alongside per token API pricing for its open and commercial models.
- LovableLovable generates full web apps from a description
- WindsurfWindsurf was an AI code editor sold as flat monthly plans that bought a quota of agent usage, from a free tier to a $200 Max plan
- BoltBolt builds and hosts web apps from prompts
- ReplitReplit started as a browser IDE and became an AI app builder
- ElevenLabsElevenLabs turns text into speech and clones voices
- MidjourneyMidjourney is the image generation service that runs through Discord and the web
- RunwayRunway sells AI video and image generation through monthly plans that include a credit allowance; higher plans buy more credits, rollover and storage
- HeyGenHeyGen generates videos with AI avatars and translation
- SynthesiaSynthesia turns scripts into presenter videos with AI avatars
- SunoSuno generates songs from text prompts
- NotionA new tool that blends your everyday work apps into one
- VercelVercel is the hosting platform behind Next.js
- SupabaseSupabase is an open source Firebase alternative built on Postgres
- SaturnSQLSaturnSQL is a browser-based SQL editor for teams
ApolloApollo pairs a usable free plan with self-serve seat pricing from $49 a month, so small teams can start without a sales call
CognismCognism publishes plan contents but no prices, and both prospecting tiers start at five seats, which rules out the single-seat buyers that Lusha and Apollo serve
DescriptDescript meters two things at once, media hours and AI credits, so heavy recorders and heavy AI users can hit different limits on the same plan- Hex TechnologiesHex is a collaborative notebook for data teams that mixes SQL, Python and no-code cells
LushaLusha charges five credits for a phone number against one for an email, so phone-heavy teams burn through allowances far faster than the headline credit counts suggest
Otter.aiOtter is one of the few notetakers that still meters its paid Pro plan by minutes (1,200 a month, 90 minutes per meeting), so heavy users are pushed to Business- MetabaseMetabase is the open source business intelligence tool that companies self-host for free and then move to the cloud plans
GranolaGranola is the AI meeting notepad that records from your own machine instead of sending a bot into the call, then blends your typed notes with the transcript
GammaGamma is the AI presentation tool that replaced slides with scrollable cards and now also produces documents and websites- ManusManus is a general purpose AI agent that does whole tasks, from research reports to working websites, rather than answering questions
- DevinDevin is Cognition's autonomous software engineer, the agent that started the AI coding agent race in 2024
- v0 by Vercelv0 is Vercel's AI app builder, generating React and Next.js interfaces from a prompt and deploying them on Vercel
n8nn8n is workflow automation for technical teams, with code steps and AI agent nodes and a self hosted Community edition
ClayClay enriches prospect lists by waterfalling through dozens of data providers and AI research agents
AttioAttio is a data first CRM aimed at startups and scale ups- Luma AILuma AI's Dream Machine generates video and images from prompts and reference frames
Cal.comCal.com is the open source scheduling tool positioned against Calendly
JiraJira is Atlassian's issue tracker, the default project tool for software teams for two decades- Claude CodeClaude Code is sold through Claude subscriptions rather than its own SKU, so the real choice is how much usage to buy: Pro at $20 a month, Max at $100 or $200, or Team premium seats at $125 a month
- OpenAI CodexCodex is included even on the free and $8 Go tiers, though only with the small GPT-6 Luna model, while cloud features such as automatic code review start at the $20 Plus plan
CodeRabbitCodeRabbit bills only for developers who create pull requests, so reviewers and occasional contributors do not need seats
OpenRouterOpenRouter does not mark up tokens; its margin is a percentage on credit top-ups, so the effective cost is list price plus 5.5% or 8%
RunpodRunpod's two-tier marketplace means the same GPU can cost very different amounts: an RTX 4090 is $0.34 an hour on Community Cloud against $0.89 on Secure Cloud
Fireflies.aiFireflies prices Pro at $10 a seat billed annually, at the low end of the bot-based notetakers, but the monthly rate is 80% higher at $18
FathomFathom's free plan records and transcribes unlimited meetings, which undercuts rivals that cap free minutes or meeting counts
Read AIRead AI labels its mid-tier plan 'Enterprise' at $22.50 a user annually, so the naming sits a tier lower than at rivals
tl;dvtl;dv's annual discount on Pro is steep (€18 a seat against €29 monthly), while Business carries a smaller discount (€29 against €39)
Retell AIRetell's platform fee is $0.055 a minute, close to Vapi's $0.05, but it bundles 20 concurrent calls and $10 of credit with no monthly subscription
VapiVapi's headline $0.05 a minute covers hosting only; transcription, model and voice costs are passed through, and its own estimate puts 1,000 minutes at $82 to $129
Bland AIBland quotes a single per-minute rate ($0.14 on Start, $0.12 on Build) that already includes the model and voice, whereas Vapi and Retell quote a platform fee and pass model costs through
SynthflowSynthflow has moved to enterprise-only selling with a published floor of $30,000 a year, while Vapi, Retell and Bland still let developers start pay-as-you-go
Peec AIPeec prices by tracked prompts rather than seats: 50 prompts on Starter, 150 on Pro and 350 on Advanced, all with unlimited users
ProfoundProfound no longer publishes a self-serve price on its pricing page: there is a free 7-day trial with 50 fixed prompts, then Enterprise at a custom price
OtterlyAIOtterly has the lowest published entry price in AI search tracking at $29 a month for 15 prompts, but Gemini, AI Mode and Claude coverage each cost extra on every tier
Relevance AIRelevance AI has dropped its published self-serve tiers: the pricing page now shows only an Enterprise plan behind a sales call
LindyLindy charges per active user and lets each seat pick a credit tier, from $29.99 for 3,000 credits up to $199.99 for 35,000, with all credits pooled across the team
GumloopGumloop sells one self-serve plan at $37 a month with unlimited seats and 20,000 pooled credits, so cost tracks usage rather than headcount
Kling AIKling sells monthly credit memberships from $8.80 (Standard, 660 credits) to $159.99 (Ultra, 26,000 credits), and the cost per 100 credits halves from the bottom tier to the top
HiggsfieldHiggsfield sells access to many rival models through one credit balance, so its price is best read as a reseller's bundle rather than a single model's cost
Leonardo.AiLeonardo keeps a usable free tier of 150 tokens a day, and its $60 Ultimate plan adds unlimited relaxed-pace video as well as images, alongside the image allowance
invideo AIinvideo's annual prices are exactly half its monthly ones, a much bigger gap than the 20 to 35 per cent most rivals offer, so the monthly list price is a poor guide to what committed users pay
OpusClipOpusClip's Pro plan halves in price on annual billing ($29 to $14.50 a month), which makes it cheaper than the monthly-only Starter plan while doubling the credits
FreepikFreepik bundles stock assets with AI generation and states allowances as yearly credit pools (240,000 to 4 million), which makes per-month comparisons with Leonardo or Higgsfield less direct
Google WorkspaceGoogle's Business tiers scale mainly on pooled storage (30 GB, 2 TB, 5 TB per user), meeting size and security controls, and Gemini is included rather than sold as an add-on
Microsoft 365Microsoft sells the same plans at three price points: a standard annual price, a monthly-commitment price 20% higher, and 'no Teams' variants about a fifth cheaper
Zoho WorkplaceZoho lets an organisation mix and match plans, so light users can sit on an email-only plan while others get the full suite
ProtonProton has folded its business line-up into Workspace bundles, so the VPN and password manager come with the suite rather than as separate seats
FastmailFastmail is email, calendar and contacts only, so its business tiers cost a fraction of the office suites, and plans can be mixed per user
Seamless.AISeamless.AI has removed published prices altogether: its pricing URL redirects to a demo form, so the free sign-up is the only self-serve entry point
RocketReachRocketReach splits email-only lookups (Essentials, $19 a month billed annually) from phone numbers (Pro and Ultimate), so its cheapest tier is not directly comparable with rivals that include phones from the start
HunterHunter is one of the few tools in this group that prices per account with unlimited users on every plan, so a growing team pays for credits rather than seats
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