SaaS pricing by category
Side by side prices for the products people actually compare, and how each one got to its current price. 17 categories, 62 products.
Password managers
Password managers are sold per user to companies and per account to individuals, and the business seat is where the money is. The two products here have taken different paths: one has kept its list price steady for a decade, the other has quadrupled it.
Dashlane from $81Password from $7.99 per month
Project management tools
Project management is the most crowded category in SaaS and the one with the widest range of pricing models: per-seat plans, flat company-wide prices and freemium tiers that quietly get smaller. These are the products with the longest archived pricing pages.
Asana from $10.99Basecamp from $299
Miro from $8
monday.com from $9
Notion from $8 per yearTrello from $5
ClickUpLinear from $10 per user per month
Team communication
Chat and video tools are priced per active user or per host, and both products here spent years without touching their list prices before moving them in the 2020s.
Calendly from $10
Slack from $7.25Zoom from $14.99
AI assistants
Consumer AI assistants converged on a $20 monthly plan in 2023 and have been experimenting above and below it since: cheaper entry tiers, usage-scaled top tiers and per-seat team plans that have already been cut once.
ChatGPT from $8 per month
Claude from $17 per month, billed annually
AI coding tools
AI coding tools have settled on a pattern that older developer tools never used: a flat monthly price that includes a usage allowance, with higher tiers buying more model usage rather than more seats. Team plans still charge per user.
GitHub from $4
Cursor from $20 per month
Lovable from €25 per month incl. VAT, 100 credits
Replit from $20 per month, $18 billed annually
AI media generation
Voice and image generation are sold by capacity, not by people. ElevenLabs bundles credits, Midjourney bundles GPU time, and both stack plans by how much you can generate each month.
ElevenLabs from $6 per month, 30,000 credits
Midjourney from $10 per month, $8 billed annually
SQL editors and database tools
Database tools span every pricing model in software: one-time desktop licenses, yearly per-user licenses, per-editor subscriptions and free open source editions with a paid tier on top. The category has also seen two acquisitions and one announced shutdown in five years.
SaturnSQL from €19 per user per month
Beekeeper Studio from $9 per user per month, billed yearly
DataGrip from €10.9 per month incl. VAT
DBeaver from $113 per user per year license
Outerbase from $30 per user per month, billed annually
PopSQL from $19 per editor per month- SeekWell
TablePlus from $79 per seat, one-time, from 3 seats
Data analysis and BI tools
Analytics tools split between per-editor subscriptions with free viewers and flat per-instance prices with a per-user fee above a bundled allowance. Open source editions anchor the low end of the category.
Count from $49 per editor per month
Hex Technologies from $36 per editor per month
Metabase from $100 per month for 5 users, then $6 per user
Mode
Retool
Automation and marketing tools
Automation and marketing tools rarely charge per seat. Zapier meters tasks, Buffer counts channels and Ahrefs bundles a usage allowance into a flat monthly fee, which makes their price ladders hard to compare with ordinary SaaS.
ahrefs from €119 per month
Buffer from $5 per channel per month, billed yearly
HubSpot
Zapier from $19.99 per month, billed annually, from
CRM software
Sales CRMs are priced per seat and stack their tiers steeply, with add-ons for leads, projects and campaigns sold on top. HubSpot mixes seats with contact-based marketing pricing.
- HubSpot
Pipedrive from €14 per seat per month, billed annually
- Salesforce
Design tools
Browser-based design tools grew on free tiers for individuals and charge per editor, later per seat type, for teams. Figma held its prices for seven years before raising them.
Figma from $16Canva
Developer platforms
Code hosting and deployment platforms mix per-user seats with usage-based compute, and the seat prices have moved down as often as up.
- GitHub from $4
GitLab
Supabase from $25 per month per organization, plus usage
Vercel from $20 per month
E-commerce platforms
Store builders charge a flat monthly subscription per store plus payment fees. Shopify kept its $29 entry price for eleven years before the first increase.
Shopify from $39Squarespace from $8
Webflow from $14Wix.com
Customer support software
Help desk software is priced per agent, and the bundles keep growing: ticketing, messaging, help center and voice in one Suite, with add-ons for AI on top.
Zendesk from $55
Freshworks
Intercom from $0.99 per resolved outcome
Cloud storage
File storage is sold by capacity to individuals and per user to teams. Team plan prices have crept up as storage per user went from one terabyte to as much as you need.
Dropbox from $15
Box
Email marketing
Email marketing tools price by contact count rather than seats, so the same plan gets more expensive as a list grows, and the entry prices themselves have been raised repeatedly.
- Mailchimp from $13
- Buffer from $5 per channel per month, billed yearly
- HubSpot
Notes and docs
Note-taking and document tools sell per member and lean on generous free plans. Both products here were repriced after ownership or strategy changes.
Airtable from $20
Evernote from $10.83
- Notion from $8 per year