SaaS Pricing Tracker

Exhibit 1

Price increases outnumbered cuts in 7 of the last 8 years

Number of list price increases and cuts per year, all tracked products

IncreasesCuts
4420199320201720218520222852023292120242913202589172026
Source: Live and archived pricing pages; SaaS Pricing Tracker analysis.

2026

  1. BILL raised the ACH payment, Mailed check and USD international wire prices

    • ACH payment went from $0.49 to $0.59 (+20%)
    • Mailed check went from $1.69 to $1.99 (+18%)
    • USD international wire went from $9.99 to $19.99 (+100%)

    USD per transaction. Archived pricing page

  2. Disney+ raised the Premium, With Ads, Disney+, Hulu Bundle Premium, Disney+, Hulu, HBO Max Bundle and Disney+, Hulu, HBO Max Bundle (No Ads) prices

    • Premium went from $18.99 to $21.49 (+13%)
    • With Ads went from $11.99 to $12.49 (+4%)
    • Disney+, Hulu Bundle Premium went from $19.99 to $21.99 (+10%)
    • Disney+, Hulu, HBO Max Bundle went from $19.99 to $21.99 (+10%)
    • Disney+, Hulu, HBO Max Bundle (No Ads) went from $32.99 to $34.99 (+6%)

    USD per month. Archived pricing page

  3. F1 TV raised the Premium with Apple TV price

    • Premium with Apple TV went from $12.99 to $14.99 (+15%)

    USD per month. Archived pricing page

  4. Hulu raised the With Ads, Premium and Hulu + Live TV, Disney+, ESPN Select prices

    • With Ads went from $5.99 to $12.49 (+109%)
    • Premium went from $11.99 to $21.49 (+79%)
    • Hulu + Live TV, Disney+, ESPN Select went from $89.99 to $99.99 (+11%)

    USD per month. Archived pricing page

  5. Netflix changed its plans and prices

    • Standard went from $10.99 to $19.99 (+82%)
    • Premium went from $24.99 to $26.99 (+8%)
    • Basic no longer listed, was $8.99

    USD per month. Archived pricing page

  6. Apple TV raised the Monthly price

    • Monthly went from $12.99 to $14.99 (+15%)

    USD per month. Archived pricing page

  7. Ahrefs added the Starter and Advanced plans

    • Starter listed at €27
    • Advanced listed at €419

    EUR per month, billed monthly, as shown to European visitors. Archived pricing page

  8. Amazon Music Unlimited raised the Individual (Prime members) and Individual (non-Prime) prices

    • Individual (Prime members) went from $10.99 to $11.99 (+9%)
    • Individual (non-Prime) went from $11.99 to $12.99 (+8%)

    USD per month. Archived pricing page

  9. Basecamp cut the Flat plan price

    • Flat plan went from $299 to $199 (-33%)

    USD per month for the whole company, unlimited users. Archived pricing page

  10. Claude Code changed its plans and prices

    • Max 20x no longer listed, was $200
    • Ultra listed at $200

    USD per person per month, billed annually where offered. Archived pricing page

  11. ClickUp changed its plans and prices

    • Unlimited no longer listed, was $7
    • Business went from $12 to $17 (+42%)
    • Core listed at $9
    • Max listed at $100

    USD per user per month, billed annually. Archived pricing page

  12. Count dropped the Scale plan

    • Scale no longer listed, was $69

    USD per editor per month, billed yearly. Archived pricing page

  13. Dashlane dropped the Business and Business Plus plans

    • Business no longer listed, was $8
    • Business Plus no longer listed, was $11

    USD per user per month for business plans, billed annually. Archived pricing page

  14. Miro added the Business plan

    • Business listed at $20

    USD per user per month, billed annually. Archived pricing page

  15. monday.com raised the Pro price

    • Pro went from $16 to $19 (+19%)

    USD per seat per month, billed annually. Archived pricing page

  16. Webflow changed its plans and prices

    • Basic went from $14 to $15 (+7%)
    • CMS no longer listed, was $23
    • Business no longer listed, was $39
    • Premium listed at $25

    USD per site per month, billed yearly. Archived pricing page

  17. Zendesk changed its plans and prices

    • Suite Growth no longer listed, was $89
    • Support Team listed at $19

    USD per agent per month, billed annually. Archived pricing page

  18. Zoom raised the Pro and Business prices

    • Pro went from $14.99 to $16.99 (+13%)
    • Business went from $19.99 to $21.99 (+10%)

    USD per host per month, billed monthly. Archived pricing page

  19. Trustmary raised the Starter and Business prices

    • Starter went from $199 to $388 (+95%)
    • Business went from $453 to $650 (+43%)

    USD per month, billed annually. Archived pricing page

  20. YouTube Music raised the Individual, Family and Student prices

    • Individual went from $10.99 to $11.99 (+9%)
    • Family went from $16.99 to $18.99 (+12%)
    • Student went from $5.49 to $5.99 (+9%)

    USD per month. Archived pricing page

  21. DBeaver changed its plans and prices

    • Lite listed at $113
    • Enterprise went from $199 to $255 (+28%)
    • Ultimate listed at $510

    USD per user per year. Archived pricing page

  22. SaturnSQL raised the Pro (AI) price

    • Pro (AI) went from €29 to €79 (+172%)

    EUR per user per month, billed monthly. Archived pricing page

  23. Claude Code added the Max and Max 20x plans

    • Max listed at $100
    • Max 20x listed at $200

    USD per person per month, billed annually where offered. Archived pricing page

  24. OpenAI API cut the Cheapest model input and output prices

    • Cheapest model, input went from $0.20 to $0.10 (-50%)
    • Cheapest model, output went from $1.20 to $0.50 (-58%)

    USD per million tokens, standard processing. Archived pricing page

  25. Vertex AI raised the Gemini Flash tier input and output prices

    • Gemini Flash tier, input went from $0.50 to $0.75 (+50%)
    • Gemini Flash tier, output went from $3 to $3.75 (+25%)

    USD per million tokens, standard tier, prompts up to 200K tokens, global endpoint. Archived pricing page

  26. GitHub Copilot added the Max and Enterprise plans

    • Max listed at $100
    • Enterprise listed at $39

    USD per user per month. Archived pricing page

  27. Replit dropped the Teams plan

    • Teams no longer listed, was $35

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  28. Tabnine dropped the Code Assistant and Agentic Platform plans

    • Code Assistant no longer listed, was $39
    • Agentic Platform no longer listed, was $59

    USD per user per month, annual subscription. Archived pricing page

  29. Windsurf dropped the Pro and Max plans

    • Pro no longer listed, was $20
    • Max no longer listed, was $200

    USD per month, billed monthly. Archived pricing page

  30. xAI API added the grok-4.7 input and output plans

    • grok-4.7, input listed at $2
    • grok-4.7, output listed at $6

    USD per million tokens, prompts under 200K tokens. Archived pricing page

  31. Amazon Bedrock raised the Claude flagship input and output prices

    • Claude flagship, input went from $5 to $10 (+100%)
    • Claude flagship, output went from $25 to $50 (+100%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  32. 1Password raised the Business and Teams Starter Pack (10 users) prices

    • Business went from $7.99 to $8.99 (+13%)
    • Teams Starter Pack (10 users) went from $19.95 to $24.95 (+25%)

    USD per user per month, billed annually (Teams Starter Pack is a flat price for up to 10 users). Archived pricing page

  33. OpenAI API raised the Flagship model input and output and Cheapest model input and output prices

    • Flagship model, input went from $5 to $10 (+100%)
    • Flagship model, output went from $30 to $50 (+67%)
    • Cheapest model, input went from $0.05 to $0.20 (+300%)
    • Cheapest model, output went from $0.40 to $1.20 (+200%)

    USD per million tokens, standard processing. Archived pricing page

  34. Jobilla changed its plans and prices

    • Lite no longer listed, was €235
    • Premium listed at €3850

    EUR per month, billed monthly. Archived pricing page

  35. Perplexity added the Max plan

    • Max listed at $167

    USD per month, billed annually. Archived pricing page

  36. ChatGPT changed its plans and prices

    • Pro went from $200 to $100 (-50%)
    • Go listed at $8

    USD per person per month, billed monthly. Archived pricing page

  37. OpenAI Codex cut the Pro price

    • Pro went from $200 to $100 (-50%)

    USD per person per month, billed monthly. Archived pricing page

  38. Replit changed its plans and prices

    • Core went from $17 to $18 (+6%)
    • Pro went from $95 to $90 (-5%)

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  39. Azure OpenAI changed its plans and prices

    • Flagship model, input went from $5 to $10 (+100%)
    • Flagship model, output went from $30 to $50 (+67%)
    • Cheapest model, input went from $0.20 to $0.10 (-50%)
    • Cheapest model, output went from $1.20 to $0.50 (-58%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  40. Replit cut the Core price

    • Core went from $20 to $17 (-15%)

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  41. JazzHR raised the Hero, Plus and Pro prices

    • Hero went from $900 to $1000 (+11%)
    • Plus went from $3228 to $3480 (+8%)
    • Pro went from $5040 to $5508 (+9%)

    USD per year (12x the published monthly rate before annual-only billing started in 2026). Archived pricing page

  42. Replit added the Pro plan

    • Pro listed at $95

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  43. Azure OpenAI raised the Cheapest model input and output prices

    • Cheapest model, input went from $0.05 to $0.20 (+300%)
    • Cheapest model, output went from $0.40 to $1.20 (+200%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  44. Apple Music raised the Individual, Family and Student prices

    • Individual went from $10.99 to $11.99 (+9%)
    • Family went from $16.99 to $19.99 (+18%)
    • Student went from $5.99 to $6.99 (+17%)

    USD per month. Archived pricing page

  45. ElevenLabs raised the Starter price

    • Starter went from $5 to $6 (+20%)

    USD per month, billed monthly, with a credit allowance per plan. Archived pricing page

  46. Claude API changed its plans and prices

    • Top model, input went from $5 to $10 (+100%)
    • Top model, output went from $25 to $50 (+100%)
    • Sonnet tier, input went from $3 to $2 (-33%)
    • Sonnet tier, output went from $15 to $10 (-33%)

    USD per million tokens, standard processing. Archived pricing page

  47. OpenAI API raised the Flagship model input and output prices

    • Flagship model, input went from $1.25 to $5 (+300%)
    • Flagship model, output went from $10 to $30 (+200%)

    USD per million tokens, standard processing. Archived pricing page

  48. Azure OpenAI raised the Flagship model input and output prices

    • Flagship model, input went from $1.75 to $5 (+186%)
    • Flagship model, output went from $14 to $30 (+114%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  49. Netflix raised the Standard with ads price

    • Standard with ads went from $7.99 to $8.99 (+13%)

    USD per month. SEC filing

  50. Metabase raised the Starter and Pro prices

    • Starter went from $85 to $100 (+18%)
    • Pro went from $500 to $575 (+15%)

    USD per month for the included users (5 on Starter, 10 on Pro), billed monthly. Archived pricing page

  51. TablePlus raised the Team seat price

    • Team seat went from $59 to $79 (+34%)

    USD per license, paid once. Archived pricing page

  52. Claude cut the Team standard seat and Team premium seat prices

    • Team standard seat went from $25 to $20 (-20%)
    • Team premium seat went from $150 to $100 (-33%)

    USD per person per month, billed annually where offered. Archived pricing page

  53. Claude Code cut the Team premium seat price

    • Team premium seat went from $150 to $100 (-33%)

    USD per person per month, billed annually where offered. Archived pricing page

  54. Notion raised the Business price

    • Business went from $15 to $20 (+33%)

    USD per member per month, billed annually. Archived pricing page

  55. Workable added the Enterprise plan

    • Enterprise listed at $719

    USD per month, small-company plan. Archived pricing page

  56. F1 TV added the Premium with Apple TV plan

    • Premium with Apple TV listed at $12.99

    USD per month. apple.com

  57. Bitwarden raised the Premium and Families prices

    • Premium went from $0.83 to $1.65 (+99%)
    • Families went from $3.33 to $3.99 (+20%)

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

  58. GitLab dropped the Ultimate plan

    • Ultimate no longer listed, was $99

    USD per user per month, billed annually (yearly pack prices before 2018 divided by twelve). Archived pricing page

  59. Amazon Music Unlimited raised the Family price

    • Family went from $14.99 to $21.99 (+47%)

    USD per month. Archived pricing page

  60. Vertex AI raised the Gemini Flash tier input and output prices

    • Gemini Flash tier, input went from $0.30 to $0.50 (+67%)
    • Gemini Flash tier, output went from $2.50 to $3 (+20%)

    USD per million tokens, standard tier, prompts up to 200K tokens, global endpoint. Archived pricing page

  61. Duunitori changed its plans and prices

    • Tehokampanja went from €1395 to €1495 (+7%)
    • Superkampanja went from €1990 to €1995
    • Hyperkampanja went from €3250 to €2995 (-8%)

    EUR per job ad, excluding VAT. Archived pricing page

  62. Linear raised the Basic and Business prices

    • Basic went from $8 to $10 (+25%)
    • Business went from $14 to $16 (+14%)

    USD per user per month, billed annually. Archived pricing page

  63. Spotify raised the Premium Individual, Premium Student, Premium Duo and Premium Family prices

    • Premium Individual went from $11.99 to $12.99 (+8%)
    • Premium Student went from $5.99 to $6.99 (+17%)
    • Premium Duo went from $16.99 to $18.99 (+12%)
    • Premium Family went from $19.99 to $21.99 (+10%)

    USD per month. Archived pricing page

  64. Count added the Pro and Scale plans

    • Pro listed at $49
    • Scale listed at $69

    USD per editor per month, billed yearly. Archived pricing page

  65. Amazon Music Unlimited raised the Individual (Prime members) and Individual (non-Prime) prices

    • Individual (Prime members) went from $7.99 to $10.99 (+38%)
    • Individual (non-Prime) went from $9.99 to $11.99 (+20%)

    USD per month. Archived pricing page

  66. Slack raised the Business+ price

    • Business+ went from $12.50 to $15 (+20%)

    USD per user per month, billed annually. Archived pricing page

  67. F1 TV dropped the Pro and Premium plans

    • Pro no longer listed, was $10.99
    • Premium no longer listed, was $16.99

    USD per month. Archived pricing page

  68. Claude API changed its plans and prices

    • Top model, input went from $15 to $5 (-67%)
    • Top model, output went from $75 to $25 (-67%)
    • Haiku tier, input went from $0.80 to $1 (+25%)
    • Haiku tier, output went from $4 to $5 (+25%)

    USD per million tokens, standard processing. Archived pricing page

  69. Disney+ changed its plans and prices

    • Premium went from $6.99 to $18.99 (+172%)
    • With Ads listed at $11.99
    • Disney+, Hulu Bundle listed at $12.99
    • Disney+, Hulu Bundle Premium listed at $19.99
    • Disney+, Hulu, HBO Max Bundle listed at $19.99
    • Disney+, Hulu, HBO Max Bundle (No Ads) listed at $32.99

    USD per month. Archived pricing page

  70. HBO Max changed its plans and prices

    • Basic with Ads went from $9.99 to $10.99 (+10%)
    • Standard went from $14.99 to $18.49 (+23%)
    • Premium listed at $22.99

    USD per month. Archived pricing page

  71. Hulu changed its plans and prices

    • Disney+, Hulu Bundle listed at $12.99
    • Hulu + Live TV, Disney+, ESPN Select went from $64.99 to $89.99 (+38%)

    USD per month. Archived pricing page

  72. YouTube Music raised the Individual, Family and Student prices

    • Individual went from $9.99 to $10.99 (+10%)
    • Family went from $14.99 to $16.99 (+13%)
    • Student went from $4.99 to $5.49 (+10%)

    USD per month. Archived pricing page

  73. Netflix raised the Standard with ads and Premium prices

    • Standard with ads went from $6.99 to $7.99 (+14%)
    • Premium went from $19.99 to $24.99 (+25%)

    USD per month. Archived pricing page

2025

  1. Trustmary raised the Starter and Business prices

    • Starter went from $163 to $199 (+22%)
    • Business went from $386 to $453 (+17%)

    USD per month, billed annually. Archived pricing page

  2. Amazon Bedrock raised the Amazon Titan and Nova input and output prices

    • Amazon Titan and Nova, input went from $0.80 to $1.38 (+72%)
    • Amazon Titan and Nova, output went from $3.20 to $10 (+213%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  3. Vertex AI raised the Gemini Pro tier input and output prices

    • Gemini Pro tier, input went from $1.25 to $2 (+60%)
    • Gemini Pro tier, output went from $10 to $12 (+20%)

    USD per million tokens, standard tier, prompts up to 200K tokens, global endpoint. Archived pricing page

  4. Azure OpenAI raised the Flagship model input and output prices

    • Flagship model, input went from $1.25 to $1.75 (+40%)
    • Flagship model, output went from $10 to $14 (+40%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  5. Amazon Bedrock cut the Claude flagship input and output prices

    • Claude flagship, input went from $15 to $5 (-67%)
    • Claude flagship, output went from $75 to $25 (-67%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  6. OpenAI API cut the Flagship model input and Cheapest model input and output prices

    • Flagship model, input went from $2.50 to $1.25 (-50%)
    • Cheapest model, input went from $0.15 to $0.05 (-67%)
    • Cheapest model, output went from $0.60 to $0.40 (-33%)

    USD per million tokens, standard processing. Archived pricing page

  7. Cursor added the Pro+ plan

    • Pro+ listed at $60

    USD per month for individual plans, per user per month for Teams. Archived pricing page

  8. Beekeeper Studio added the Business plan

    • Business listed at $18

    USD per user per month, billed yearly. Archived pricing page

  9. Lovable raised the Business price

    • Business went from $30 to $50 (+67%)

    USD per month, with a monthly credit allowance (shown as EUR including VAT to European visitors). Archived pricing page

  10. Vertex AI raised the Gemini Flash tier input and output prices

    • Gemini Flash tier, input went from $0.15 to $0.30 (+100%)
    • Gemini Flash tier, output went from $0.60 to $2.50 (+317%)

    USD per million tokens, standard tier, prompts up to 200K tokens, global endpoint. Archived pricing page

  11. LastPass changed its plans and prices

    • Teams went from $4 to $4.25 (+6%)
    • Business went from $6 to $7 (+17%)
    • Business Max listed at $9

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

  12. Replit raised the Core and Teams prices

    • Core went from $15 to $20 (+33%)
    • Teams went from $15 to $35 (+133%)

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  13. Azure OpenAI cut the Flagship model input and Cheapest model input and output prices

    • Flagship model, input went from $2.50 to $1.25 (-50%)
    • Cheapest model, input went from $0.15 to $0.05 (-67%)
    • Cheapest model, output went from $0.60 to $0.40 (-33%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  14. Cursor added the Ultra plan

    • Ultra listed at $200

    USD per month for individual plans, per user per month for Teams. Archived pricing page

  15. Figma raised the Professional, Organization and Enterprise prices

    • Professional went from $12 to $16 (+33%)
    • Organization went from $45 to $55 (+22%)
    • Enterprise went from $75 to $90 (+20%)

    USD per editor per month, billed annually. Archived pricing page

  16. Dashlane added the Business Plus plan

    • Business Plus listed at $11

    USD per user per month for business plans, billed annually. Archived pricing page

  17. Vertex AI added the Gemini Pro tier input and output plans

    • Gemini Pro tier, input listed at $1.25
    • Gemini Pro tier, output listed at $10

    USD per million tokens, standard tier, prompts up to 200K tokens, global endpoint. Archived pricing page

  18. Lovable changed its plans and prices

    • Pro went from $20 to $25 (+25%)
    • Business went from $50 to $30 (-40%)
    • Scale no longer listed, was $100

    USD per month, with a monthly credit allowance (shown as EUR including VAT to European visitors). Archived pricing page

  19. Amazon Bedrock raised the Claude flagship input and output prices

    • Claude flagship, input went from $3 to $15 (+400%)
    • Claude flagship, output went from $15 to $75 (+400%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  20. Claude API cut the Haiku tier input and output prices

    • Haiku tier, input went from $1 to $0.80 (-20%)
    • Haiku tier, output went from $5 to $4 (-20%)

    USD per million tokens, standard processing. Archived pricing page

  21. WordPress.com cut the Personal price

    • Personal went from $5 to $4 (-20%)

    USD per month, billed annually. Archived pricing page

  22. TablePlus raised the Basic price

    • Basic went from $89 to $99 (+11%)

    USD per license, paid once. Archived pricing page

  23. Lovable cut the Scale price

    • Scale went from $200 to $100 (-50%)

    USD per month, with a monthly credit allowance (shown as EUR including VAT to European visitors). Archived pricing page

  24. F1 TV added the Premium plan

    • Premium listed at $16.99

    USD per month. Archived pricing page

  25. Linear raised the Business price

    • Business went from $12 to $14 (+17%)

    USD per user per month, billed annually. Archived pricing page

  26. Beekeeper Studio raised the Indie and Professional prices

    • Indie went from $7 to $9 (+29%)
    • Professional went from $11 to $14 (+27%)

    USD per user per month, billed yearly. Archived pricing page

  27. Replit raised the Core price

    • Core went from $10 to $15 (+50%)

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  28. Slack raised the Pro price

    • Pro went from $6.67 to $7.25 (+9%)

    USD per user per month, billed annually. Archived pricing page

  29. Amazon Bedrock raised the Amazon Titan and Nova input and output prices

    • Amazon Titan and Nova, input went from $0.20 to $0.80 (+300%)
    • Amazon Titan and Nova, output went from $0.60 to $3.20 (+433%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  30. ChatGPT added the Pro plan

    • Pro listed at $200

    USD per person per month, billed monthly. Archived pricing page

2024

  1. Claude API raised the Haiku tier input and output prices

    • Haiku tier, input went from $0.25 to $1 (+300%)
    • Haiku tier, output went from $1.25 to $5 (+300%)

    USD per million tokens, standard processing. Archived pricing page

  2. OpenAI API cut the Flagship model input and output and Cheapest model input and output prices

    • Flagship model, input went from $10 to $2.50 (-75%)
    • Flagship model, output went from $30 to $10 (-67%)
    • Cheapest model, input went from $0.50 to $0.15 (-70%)
    • Cheapest model, output went from $1.50 to $0.60 (-60%)

    USD per million tokens, standard processing. Archived pricing page

  3. Outerbase changed its plans and prices

    • Growth no longer listed, was $20
    • Hobby listed at $9
    • Pro listed at $30

    USD per user per month. Archived pricing page

  4. Azure OpenAI cut the Flagship model input and output prices

    • Flagship model, input went from $5 to $2.50 (-50%)
    • Flagship model, output went from $15 to $10 (-33%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  5. JazzHR raised the Hero, Plus and Pro prices

    • Hero went from $468 to $900 (+92%)
    • Plus went from $2868 to $3228 (+13%)
    • Pro went from $4308 to $5040 (+17%)

    USD per year (12x the published monthly rate before annual-only billing started in 2026). Archived pricing page

  6. Manatal added the Enterprise Plus plan

    • Enterprise Plus listed at $55

    USD per user per month, billed annually. Archived pricing page

  7. Count dropped the Professional (per analyst) and Business (per analyst) plans

    • Professional (per analyst) no longer listed, was $69
    • Business (per analyst) no longer listed, was $99

    USD per editor per month, billed yearly. Archived pricing page

  8. Linear cut the Business price

    • Business went from $14 to $12 (-14%)

    USD per user per month, billed annually. Archived pricing page

  9. Canva added the Teams plan

    • Teams listed at $8.33

    USD per person per month, yearly price divided by twelve. Archived pricing page

  10. Azure OpenAI cut the Flagship model input and output and Cheapest model input and output prices

    • Flagship model, input went from $10 to $5 (-50%)
    • Flagship model, output went from $30 to $15 (-50%)
    • Cheapest model, input went from $0.50 to $0.15 (-70%)
    • Cheapest model, output went from $1.50 to $0.60 (-60%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  11. Replit changed its plans and prices

    • Core went from $7 to $10 (+43%)
    • Pro no longer listed, was $20

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  12. Evernote raised the Teams price

    • Teams went from $14.99 to $20.83 (+39%)

    USD per month, annual prices divided by twelve. Archived pricing page

  13. Notion raised the Plus price

    • Plus went from $8 to $10 (+25%)

    USD per member per month, billed annually. Archived pricing page

  14. Spotify raised the Premium Individual, Premium Duo and Premium Family prices

    • Premium Individual went from $10.99 to $11.99 (+9%)
    • Premium Duo went from $14.99 to $16.99 (+13%)
    • Premium Family went from $16.99 to $19.99 (+18%)

    USD per month. Archived pricing page

  15. Amazon Bedrock cut the Amazon Titan and Nova input and output prices

    • Amazon Titan and Nova, input went from $0.80 to $0.20 (-75%)
    • Amazon Titan and Nova, output went from $1.60 to $0.60 (-62%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  16. Azure OpenAI cut the Cheapest model input and output prices

    • Cheapest model, input went from $1 to $0.50 (-50%)
    • Cheapest model, output went from $2 to $1.50 (-25%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  17. OpenAI API changed its plans and prices

    • Flagship model, input went from $20 to $10 (-50%)
    • Flagship model, output went from $20 to $30 (+50%)
    • Cheapest model, input went from $0.40 to $0.50 (+25%)
    • Cheapest model, output went from $0.40 to $1.50 (+275%)

    USD per million tokens, standard processing. Archived pricing page

  18. Amazon Bedrock cut the Claude flagship input and output prices

    • Claude flagship, input went from $8 to $3 (-62%)
    • Claude flagship, output went from $24 to $15 (-37%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  19. Bitwarden raised the Teams and Enterprise prices

    • Teams went from $3 to $4 (+33%)
    • Enterprise went from $5 to $6 (+20%)

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

  20. Apple Music dropped the Voice plan

    • Voice no longer listed, was $4.99

    USD per month. Archived pricing page

  21. Zscaler raised the ZIA Business, ZIA Transformation and ZPA Business prices

    • ZIA Business went from $87 to $90 (+3%)
    • ZIA Transformation went from $157 to $160 (+2%)
    • ZPA Business went from $138 to $140 (+1%)

    USD per user per year, list price. assets.applytosupply.digitalmarketplace.service.gov.uk

  22. F1 TV raised the Pro and Access prices

    • Pro went from $9.99 to $10.99 (+10%)
    • Access went from $2.99 to $3.49 (+17%)

    USD per month. Archived pricing page

  23. monday.com raised the Basic and Standard prices

    • Basic went from $8 to $9 (+13%)
    • Standard went from $10 to $12 (+20%)

    USD per seat per month, billed annually. Archived pricing page

  24. ChatGPT added the Team plan

    • Team listed at $25

    USD per person per month, billed monthly. Archived pricing page

  25. Airtable raised the Team and Business prices

    • Team went from $10 to $20 (+100%)
    • Business went from $20 to $45 (+125%)

    USD per user per month, billed annually. Archived pricing page

  26. Azure OpenAI cut the Flagship model input and output and Cheapest model input prices

    • Flagship model, input went from $30 to $10 (-67%)
    • Flagship model, output went from $60 to $30 (-50%)
    • Cheapest model, input went from $1.50 to $1 (-33%)

    USD per million tokens, standard global deployment (regional and Data Zone before global existed). Archived pricing page

  27. Calendly raised the Standard and Teams prices

    • Standard went from $8 to $10 (+25%)
    • Teams went from $12 to $16 (+33%)

    USD per seat per month, billed annually. Archived pricing page

  28. Evernote raised the Personal price

    • Personal went from $7.99 to $10.83 (+36%)

    USD per month, annual prices divided by twelve. Archived pricing page

  29. Shopify raised the Grow price

    • Grow went from $79 to $105 (+33%)

    USD per month, billed monthly. Archived pricing page

2023

  1. Amazon Bedrock cut the Amazon Titan and Nova input and output prices

    • Amazon Titan and Nova, input went from $1.30 to $0.80 (-38%)
    • Amazon Titan and Nova, output went from $1.70 to $1.60 (-6%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  2. Amazon Bedrock cut the Claude flagship input and output prices

    • Claude flagship, input went from $11.02 to $8 (-27%)
    • Claude flagship, output went from $32.68 to $24 (-27%)

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  3. Intercom changed its plans and prices

    • Essential listed at $39
    • Advanced listed at $99
    • Expert listed at $139
    • Starter (whole plan, from, billed annually) no longer listed, was $74

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  4. Supabase added the Team plan

    • Team listed at $599

    USD per month per organization, plus usage (per project before late 2023). Archived pricing page

  5. Amazon Bedrock added the Claude flagship input and output plans

    • Claude flagship, input listed at $11.02
    • Claude flagship, output listed at $32.68

    USD per million tokens, on-demand in US East (N. Virginia), global cross-region rate where offered. Archived pricing page

  6. Hex raised the Professional price

    • Professional went from $24 to $36 (+50%)

    USD per editor per month, billed monthly. Archived pricing page

  7. Replit added the Pro plan

    • Pro listed at $20

    USD per month, billed annually where offered (Teams per user per month). Archived pricing page

  8. Spotify raised the Premium Individual, Premium Student, Premium Duo and Premium Family prices

    • Premium Individual went from $9.99 to $10.99 (+10%)
    • Premium Student went from $4.99 to $5.99 (+20%)
    • Premium Duo went from $12.99 to $14.99 (+15%)
    • Premium Family went from $15.99 to $16.99 (+6%)

    USD per month. Archived pricing page

  9. Zendesk raised the Suite Team, Suite Growth and Suite Professional prices

    • Suite Team went from $49 to $55 (+12%)
    • Suite Growth went from $79 to $89 (+13%)
    • Suite Professional went from $99 to $115 (+16%)

    USD per agent per month, billed annually. Archived pricing page

  10. Dropbox raised the Advanced price

    • Advanced went from $20 to $24 (+20%)

    USD per user per month for team plans, billed annually. Archived pricing page

  11. Shopify raised the Basic and Advanced prices

    • Basic went from $29 to $39 (+34%)
    • Advanced went from $299 to $399 (+33%)

    USD per month, billed monthly. Archived pricing page

  12. Webflow raised the Business price

    • Business went from $36 to $39 (+8%)

    USD per site per month, billed yearly. Archived pricing page

  13. Mailchimp raised the Premium price

    • Premium went from $299 to $350 (+17%)

    USD per month at the smallest contact tier, billed monthly. Archived pricing page

  14. GitLab raised the Premium price

    • Premium went from $19 to $29 (+53%)

    USD per user per month, billed annually (yearly pack prices before 2018 divided by twelve). Archived pricing page

  15. PopSQL changed its plans and prices

    • Premium (5-editor bundle) no longer listed, was $39.80
    • Business (10-editor bundle) no longer listed, was $49.90
    • Premium listed at $19
    • Business listed at $36

    USD per editor per month, billed monthly. Archived pricing page

  16. Beekeeper Studio added the Indie and Professional plans

    • Indie listed at $7
    • Professional listed at $11

    USD per user per month, billed yearly. Archived pricing page

  17. TablePlus raised the Basic, Standard and Team seat prices

    • Basic went from $79 to $89 (+13%)
    • Standard went from $99 to $129 (+30%)
    • Team seat went from $49 to $59 (+20%)

    USD per license, paid once. Archived pricing page

  18. Workable changed its plans and prices

    • Standard went from $279 to $299 (+7%)
    • Premier went from $659 to $599 (-9%)

    USD per month, small-company plan. Archived pricing page

  19. Gorgias changed its plans and prices

    • Starter listed at $10
    • Basic listed at $60
    • Pro went from $300 to $360 (+20%)
    • Advanced listed at $900
    • Basic (350 tickets) no longer listed, was $60
    • Advanced (6,000 tickets) no longer listed, was $750

    USD per month for Helpdesk, billed monthly. Archived pricing page

  20. Linear raised the Business price

    • Business went from $12 to $14 (+17%)

    USD per user per month, billed annually. Archived pricing page

  21. Intercom raised the Starter (whole plan, from, billed annually) price

    • Starter (whole plan, from, billed annually) went from $67 to $74 (+10%)

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  22. Notion changed its plans and prices

    • Business listed at $15
    • Personal Pro no longer listed, was $4

    USD per member per month, billed annually. Archived pricing page

  23. Webflow raised the Basic and CMS prices

    • Basic went from $12 to $14 (+17%)
    • CMS went from $16 to $23 (+44%)

    USD per site per month, billed yearly. Archived pricing page

  24. Basecamp raised the Flat plan price

    • Flat plan went from $99 to $299 (+202%)

    USD per month for the whole company, unlimited users. Archived pricing page

  25. Dropbox raised the Standard price

    • Standard went from $12.50 to $15 (+20%)

    USD per user per month for team plans, billed annually. Archived pricing page

  26. Mailchimp raised the Essentials and Standard prices

    • Essentials went from $11 to $13 (+18%)
    • Standard went from $17 to $20 (+18%)

    USD per month at the smallest contact tier, billed monthly. Archived pricing page

  27. Netflix raised the Premium price

    • Premium went from $17.99 to $19.99 (+11%)

    USD per month. Archived pricing page

2022

  1. Keeper added the Business Starter plan

    • Business Starter listed at $2

    USD per month, billed annually: per user for business plans, per account for Personal and Family. Archived pricing page

  2. OpenAI API cut the Flagship model input and output and Cheapest model input and output prices

    • Flagship model, input went from $60 to $20 (-67%)
    • Flagship model, output went from $60 to $20 (-67%)
    • Cheapest model, input went from $0.80 to $0.40 (-50%)
    • Cheapest model, output went from $0.80 to $0.40 (-50%)

    USD per million tokens, standard processing. Archived pricing page

  3. Netflix added the Standard with ads plan

    • Standard with ads listed at $6.99

    USD per month. about.netflix.com

  4. Apple Music raised the Individual and Family prices

    • Individual went from $9.99 to $10.99 (+10%)
    • Family went from $14.99 to $16.99 (+13%)

    USD per month. Archived pricing page

  5. JazzHR raised the Plus and Pro prices

    • Plus went from $2628 to $2868 (+9%)
    • Pro went from $3948 to $4308 (+9%)

    USD per year (12x the published monthly rate before annual-only billing started in 2026). Archived pricing page

  6. Beekeeper Studio dropped the Pro (2022) and Team (2022) plans

    • Pro (2022) no longer listed, was $6.58
    • Team (2022) no longer listed, was $9.92

    USD per user per month, billed yearly. Archived pricing page

  7. LastPass added the Business plan

    • Business listed at $6

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

  8. Bitwarden added the Teams and Enterprise plans

    • Teams listed at $3
    • Enterprise listed at $5

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

  9. Figma added the Enterprise plan

    • Enterprise listed at $75

    USD per editor per month, billed annually. Archived pricing page

  10. Keeper added the Personal and Family plans

    • Personal listed at $2.91
    • Family listed at $6.24

    USD per month, billed annually: per user for business plans, per account for Personal and Family. Archived pricing page

  11. Mailchimp raised the Essentials and Standard prices

    • Essentials went from $9.99 to $11 (+10%)
    • Standard went from $14.99 to $17 (+13%)

    USD per month at the smallest contact tier, billed monthly. Archived pricing page

  12. Apple Music raised the Student price

    • Student went from $4.99 to $5.99 (+20%)

    USD per month. Archived pricing page

  13. TablePlus raised the Basic price

    • Basic went from $69 to $79 (+14%)

    USD per license, paid once. Archived pricing page

  14. Apple Music added the Voice plan

    • Voice listed at $4.99

    USD per month. Archived pricing page

  15. Workable added the Standard and Premier plans

    • Standard listed at $279
    • Premier listed at $659

    USD per month, small-company plan. Archived pricing page

  16. Metabase cut the Pro price

    • Pro went from $749 to $500 (-33%)

    USD per month for the included users (5 on Starter, 10 on Pro), billed monthly. Archived pricing page

  17. 1Password changed its plans and prices

    • Teams (per user) no longer listed, was $3.99
    • Teams Starter Pack (10 users) listed at $19.95

    USD per user per month, billed annually (Teams Starter Pack is a flat price for up to 10 users). Archived pricing page

  18. Calendly added the Teams plan

    • Teams listed at $12

    USD per seat per month, billed annually. Archived pricing page

  19. Trello added the Standard plan

    • Standard listed at $5

    USD per user per month, billed annually. Archived pricing page

  20. Canva dropped the Enterprise plan

    • Enterprise no longer listed, was $30

    USD per person per month, yearly price divided by twelve. Archived pricing page

2021

  1. Intercom added the Starter (whole plan, from, billed annually) plan

    • Starter (whole plan, from, billed annually) listed at $67

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  2. TablePlus raised the Basic price

    • Basic went from $59 to $69 (+17%)

    USD per license, paid once. Archived pricing page

  3. PHPRunner raised the Professional and Enterprise prices

    • Professional went from $499 to $599 (+20%)
    • Enterprise went from $799 to $999 (+25%)

    USD per developer license, paid once. Archived pricing page

  4. Bitwarden raised the Families price

    • Families went from $1 to $3.33 (+233%)

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

  5. Keeper raised the Business price

    • Business went from $2.50 to $3.75 (+50%)

    USD per month, billed annually: per user for business plans, per account for Personal and Family. Archived pricing page

  6. PopSQL changed its plans and prices

    • Premium (individual) no longer listed, was $20
    • Premium Team no longer listed, was $25
    • Premium (5-editor bundle) listed at $39.80
    • Business (10-editor bundle) listed at $49.90

    USD per editor per month, billed monthly. Archived pricing page

  7. Trello raised the Premium price

    • Premium went from $9.99 to $10

    USD per user per month, billed annually. Archived pricing page

  8. monday.com raised the Basic, Standard and Pro prices

    • Basic went from $7.80 to $8 (+3%)
    • Standard went from $9.80 to $10 (+2%)
    • Pro went from $15.80 to $16 (+1%)

    USD per seat per month, billed annually. Archived pricing page

  9. HBO Max added the Basic with Ads plan

    • Basic with Ads listed at $9.99

    USD per month. Archived pricing page

  10. Intercom dropped the Start (whole plan, 1 seat) and Grow (whole plan, 5 seats) plans

    • Start (whole plan, 1 seat) no longer listed, was $59
    • Grow (whole plan, 5 seats) no longer listed, was $119

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  11. Spotify raised the Premium Family price

    • Premium Family went from $14.99 to $15.99 (+7%)

    USD per month. Archived pricing page

  12. PopSQL raised the Premium (individual) and Premium Team prices

    • Premium (individual) went from $12 to $20 (+67%)
    • Premium Team went from $20 to $25 (+25%)

    USD per editor per month, billed monthly. Archived pricing page

  13. Canva raised the Pro price

    • Pro went from $9.95 to $10 (+1%)

    USD per person per month, yearly price divided by twelve. Archived pricing page

  14. Intercom raised the Start (whole plan, 1 seat) and Grow (whole plan, 5 seats) prices

    • Start (whole plan, 1 seat) went from $39 to $59 (+51%)
    • Grow (whole plan, 5 seats) went from $99 to $119 (+20%)

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  15. GitLab dropped the Starter plan

    • Starter no longer listed, was $4

    USD per user per month, billed annually (yearly pack prices before 2018 divided by twelve). Archived pricing page

  16. Linear added the Business plan

    • Business listed at $12

    USD per user per month, billed annually. Archived pricing page

  17. Amazon Music Unlimited dropped the Single-device (Echo) plan

    • Single-device (Echo) no longer listed, was $3.99

    USD per month. Archived pricing page

  18. Intercom dropped the Accelerate (whole plan, 10 seats, annual) and Scale (whole plan, 10 seats, annual) plans

    • Accelerate (whole plan, 10 seats, annual) no longer listed, was $499
    • Scale (whole plan, 10 seats, annual) no longer listed, was $999

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  19. YouTube Music added the Student plan

    • Student listed at $4.99

    USD per month. Archived pricing page

  20. Netflix raised the Premium and Basic prices

    • Premium went from $13.99 to $17.99 (+29%)
    • Basic went from $7.99 to $8.99 (+13%)

    USD per month. Archived pricing page

2020

  1. Dashlane changed its plans and prices

    • Team listed at $5
    • Business went from $2 to $8 (+300%)

    USD per user per month for business plans, billed annually. Archived pricing page

  2. JazzHR raised the Plus and Pro prices

    • Plus went from $2388 to $2628 (+10%)
    • Pro went from $3708 to $3948 (+6%)

    USD per year (12x the published monthly rate before annual-only billing started in 2026). Archived pricing page

  3. Spotify added the Premium Duo plan

    • Premium Duo listed at $12.99

    USD per month. Archived pricing page

  4. Trello cut the Enterprise price

    • Enterprise went from $20.83 to $17.50 (-16%)

    USD per user per month, billed annually. Archived pricing page

  5. Intercom added the Start (whole plan, 1 seat), Grow (whole plan, 5 seats), Accelerate (whole plan, 10 seats, annual) and Scale (whole plan, 10 seats, annual) plans

    • Start (whole plan, 1 seat) listed at $39
    • Grow (whole plan, 5 seats) listed at $99
    • Accelerate (whole plan, 10 seats, annual) listed at $499
    • Scale (whole plan, 10 seats, annual) listed at $999

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  6. GitHub changed its plans and prices

    • Team went from $9 to $4 (-56%)
    • Pro (personal) no longer listed, was $7

    USD per user per month, billed monthly. Archived pricing page

  7. SeekWell changed its plans and prices

    • Team (2019) no longer listed, was $49
    • Starter listed at $50
    • Pro listed at $150
    • Team listed at $300
    • Company listed at $500

    USD per month for the whole team, billed monthly. Archived pricing page

  8. DBeaver raised the Enterprise price

    • Enterprise went from $149 to $199 (+34%)

    USD per user per year. Archived pricing page

  9. Vercel cut the Pro price

    • Pro went from $25 to $20 (-20%)

    USD per member per month, plus usage (flat per account before 2019). Archived pricing page

  10. Intercom dropped the Essential (whole plan, from) and Pro (whole plan, from) plans

    • Essential (whole plan, from) no longer listed, was $87
    • Pro (whole plan, from) no longer listed, was $153

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  11. monday.com raised the Basic, Standard and Pro prices

    • Basic went from $5 to $7.80 (+56%)
    • Standard went from $7.80 to $9.80 (+26%)
    • Pro went from $11.80 to $15.80 (+34%)

    USD per seat per month, billed annually. Archived pricing page

  12. Asana raised the Starter and Advanced prices

    • Starter went from $9.99 to $10.99 (+10%)
    • Advanced went from $19.99 to $24.99 (+25%)

    USD per user per month, billed annually. Archived pricing page

2019

  1. Spotify added the Premium Student plan

    • Premium Student listed at $4.99

    USD per month. Archived pricing page

  2. PopSQL changed its plans and prices

    • Premium (individual) listed at $12
    • Single paid plan no longer listed, was $49
    • Premium Team listed at $20

    USD per editor per month, billed monthly. Archived pricing page

  3. Square cut the In person price

    • In person went from 2.75% to 2.60% (-5%)

    percent per in-person card payment. SEC filing

  4. Intercom cut the Pro (whole plan, from) price

    • Pro (whole plan, from) went from $202 to $153 (-24%)

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  5. LastPass raised the Premium, Teams and Enterprise prices

    • Premium went from $2 to $3 (+50%)
    • Teams went from $2.42 to $4 (+65%)
    • Enterprise went from $4 to $6 (+50%)

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

  6. Intercom changed its plans and prices

    • Messages (whole plan, from) no longer listed, was $49
    • Inbox (whole plan, from, 2 seats) no longer listed, was $38
    • Articles (whole plan, flat) no longer listed, was $49
    • Essential (whole plan, from) went from $136 to $87 (-36%)

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  7. Teamtailor dropped the Starting price plan

    • Starting price no longer listed, was $70

    USD per month, advertised starting price. Archived pricing page

  8. WordPress.com changed its plans and prices

    • Personal went from $4 to $5 (+25%)
    • Commerce listed at $45

    USD per month, billed annually. Archived pricing page

  9. 1Password cut the Business price

    • Business went from $11.99 to $7.99 (-33%)

    USD per user per month, billed annually (Teams Starter Pack is a flat price for up to 10 users). Archived pricing page

  10. Vercel changed its plans and prices

    • Pro listed at $25
    • Premium (Now 1.0, flat) no longer listed, was $15

    USD per member per month, plus usage (flat per account before 2019). Archived pricing page

  11. Asana added the Advanced plan

    • Advanced listed at $19.99

    USD per user per month, billed annually. Archived pricing page

2018

  1. Intercom raised the Messages (whole plan, from) price

    • Messages (whole plan, from) went from $29 to $49 (+69%)

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  2. Apple Music added the Student plan

    • Student listed at $4.99

    USD per month. Archived pricing page

  3. Intercom added the Essential (whole plan, from) and Pro (whole plan, from) plans

    • Essential (whole plan, from) listed at $136
    • Pro (whole plan, from) listed at $202

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  4. LastPass added the Families plan

    • Families listed at $4

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

  5. Airtable cut the Team and Business prices

    • Team went from $12 to $10 (-17%)
    • Business went from $24 to $20 (-17%)

    USD per user per month, billed annually. Archived pricing page

  6. WordPress.com changed its plans and prices

    • Personal went from $5.99 to $4 (-33%)
    • Premium went from $8.25 to $8 (-3%)
    • Business went from $24.92 to $25

    USD per month, billed annually. Archived pricing page

  7. GitLab raised the Premium, Ultimate and Starter prices

    • Premium went from $4.08 to $19 (+366%)
    • Ultimate went from $12.42 to $99 (+697%)
    • Starter went from $3.25 to $4 (+23%)

    USD per user per month, billed annually (yearly pack prices before 2018 divided by twelve). Archived pricing page

  8. Intercom changed its plans and prices

    • Engage (whole plan, from) no longer listed, was $53
    • Educate (whole plan, flat) no longer listed, was $49
    • Respond + Engage + Educate (whole plan, from) no longer listed, was $155
    • Messages (whole plan, from) listed at $29
    • Inbox (whole plan, from, 2 seats) listed at $38
    • Articles (whole plan, flat) listed at $49

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

2017

  1. Intercom added the Respond + Engage + Educate (whole plan, from) plan

    • Respond + Engage + Educate (whole plan, from) listed at $155

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  2. JazzHR cut the Hero, Plus and Pro prices

    • Hero went from $1068 to $468 (-56%)
    • Plus went from $2988 to $2388 (-20%)
    • Pro went from $4788 to $3708 (-23%)

    USD per year (12x the published monthly rate before annual-only billing started in 2026). Archived pricing page

  3. Netflix raised the Standard and Premium prices

    • Standard went from $9.99 to $10.99 (+10%)
    • Premium went from $11.99 to $13.99 (+17%)

    USD per month. SEC filing

  4. Workable dropped the Standard and Premier plans

    • Standard no longer listed, was $129
    • Premier no longer listed, was $399

    USD per month, small-company plan. Archived pricing page

  5. Asana raised the Starter price

    • Starter went from $8.33 to $9.99 (+20%)

    USD per user per month, billed annually. Archived pricing page

  6. Dropbox added the Advanced plan

    • Advanced listed at $20

    USD per user per month for team plans, billed annually. Archived pricing page

  7. Intercom dropped the Acquire (whole plan, from), Resolve (whole plan, from) and All four products (whole plan, from) plans

    • Acquire (whole plan, from) no longer listed, was $49
    • Resolve (whole plan, from) no longer listed, was $49
    • All four products (whole plan, from) no longer listed, was $110

    USD per seat per month, billed monthly (retired whole-plan packages before November 2023: USD per month for the whole plan). Archived pricing page

  8. WordPress.com added the Personal plan

    • Personal listed at $5.99

    USD per month, billed annually. Archived pricing page

  9. Miro raised the Starter price

    • Starter went from $7 to $8 (+14%)

    USD per user per month, billed annually. Archived pricing page

  10. Slack dropped the Enterprise plan

    • Enterprise no longer listed, was $32

    USD per user per month, billed annually. Archived pricing page

2016

  1. Basecamp cut the Flat plan price

    • Flat plan went from $150 to $99 (-34%)

    USD per month for the whole company, unlimited users. Archived pricing page

  2. Spotify added the Premium Family plan

    • Premium Family listed at $14.99

    USD per month. Archived pricing page

  3. Shopify raised the Advanced price

    • Advanced went from $179 to $299 (+67%)

    USD per month, billed monthly. Archived pricing page

  4. Trello raised the Premium price

    • Premium went from $8.33 to $9.99 (+20%)

    USD per user per month, billed annually. Archived pricing page

  5. Workable raised the Standard price

    • Standard went from $99 to $129 (+30%)

    USD per month, small-company plan. Archived pricing page

  6. Miro cut the Starter price

    • Starter went from $8 to $7 (-12%)

    USD per user per month, billed annually. Archived pricing page

  7. GitLab changed its plans and prices

    • Ultimate went from $20.75 to $12.42 (-40%)
    • Starter went from $1.66 to $3.25 (+96%)

    USD per user per month, billed annually (yearly pack prices before 2018 divided by twelve). Archived pricing page

  8. Spotify dropped the Unlimited plan

    • Unlimited no longer listed, was $4.99

    USD per month. Archived pricing page

  9. Netflix added the Basic plan

    • Basic listed at $7.99

    USD per month. Archived pricing page

  10. Zoom raised the Pro and Business prices

    • Pro went from $9.99 to $14.99 (+50%)
    • Business went from $14.99 to $19.99 (+33%)

    USD per host per month, billed monthly. Archived pricing page

  11. Slack cut the Enterprise price

    • Enterprise went from $40 to $32 (-20%)

    USD per user per month, billed annually. Archived pricing page

  12. Netflix added the Premium plan

    • Premium listed at $11.99

    USD per month. SEC filing

2015

  1. Netflix raised the Standard price

    • Standard went from $8.99 to $9.99 (+11%)

    USD per month. SEC filing

  2. Zoom added the Business plan

    • Business listed at $14.99

    USD per host per month, billed monthly. Archived pricing page

  3. Slack added the Enterprise plan

    • Enterprise listed at $40

    USD per user per month, billed annually. Archived pricing page

  4. Squarespace added the Business plan

    • Business listed at $18

    USD per month, billed annually. Archived pricing page

2014

  1. Netflix raised the Standard price

    • Standard went from $7.99 to $8.99 (+13%)

    USD per month. SEC filing

  2. PHPRunner raised the Professional and Enterprise prices

    • Professional went from $399 to $499 (+25%)
    • Enterprise went from $599 to $799 (+33%)

    USD per developer license, paid once. Archived pricing page

  3. Miro cut the Starter price

    • Starter went from $10 to $8 (-20%)

    USD per user per month, billed annually. Archived pricing page

  4. Shopify raised the Grow price

    • Grow went from $59 to $79 (+34%)

    USD per month, billed monthly. Archived pricing page

2012

  1. Shopify added the Advanced plan

    • Advanced listed at $179

    USD per month, billed monthly. Archived pricing page

2009

  1. Squarespace raised the Entry plan price

    • Entry plan went from $7 to $8 (+14%)

    USD per month, billed annually. Archived pricing page

  2. PHPRunner changed its plans and prices

    • Professional went from $299 to $399 (+33%)
    • Enterprise listed at $599

    USD per developer license, paid once. Archived pricing page

2007

  1. PHPRunner raised the Professional price

    • Professional went from $199 to $299 (+50%)

    USD per developer license, paid once. Archived pricing page

Where these changes come from

Each entry compares two archived copies of the same pricing page, so a date is the first snapshot that shows the new price, not the day the company announced it. The full year by year charts are on the price history page, and every product page links the snapshots behind its chart.