AI media generation pricing
Voice and image generation are sold by capacity, not by people. ElevenLabs bundles credits, Midjourney bundles GPU time, and both stack plans by how much you can generate each month.
AI price index
How AI model prices are moving underneath these tools
$2
per million input tokens for the cheapest frontier LLM, 90% less than Nov 2023. Our view for 2028: $0.50 to $4, and $0.20 to $5 by 2030.
Open the AI price indexExhibit 1
AI media generation prices over time
The cheapest plan each product still sells, traced back through archived copies of its pricing page. Click a legend entry to hide a product.
Show the data as a table
| Observed | ElevenLabs Starter | HeyGen Creator | Luma AI Plus | Midjourney Basic | Runway Standard | Suno Pro | Synthesia Starter |
|---|---|---|---|---|---|---|---|
| Jul 1, 2023 | $10 | ||||||
| Jul 2, 2024 | $10 | ||||||
| Nov 7, 2024 | $5 | ||||||
| Feb 15, 2025 | $10 | ||||||
| Jul 13, 2025 | $5 | ||||||
| Feb 24, 2026 | $10 | ||||||
| Mar 5, 2026 | $5 | ||||||
| Jul 4, 2026 | $6 | ||||||
| Sep 3, 2026 | $6 | ||||||
| Sep 7, 2026 | $10 | ||||||
| Sep 20, 2026 | $6 | $10 | |||||
| Sep 21, 2026 | $29 | $25 | $12 | $8 | $29 | ||
| Oct 3, 2026 | $6 | $29 | $25 | $10 | $12 | $8 | $29 |
Exhibit 2
Kirkify AI is the cheapest way in at $4.90, against $29 for Synthesia
Entry price of each product, USD per month
- Kirkify AI50-Credit Pack$4.90
- ElevenLabsStarter$6
- SunoPro$8
- Kling AIStandard$8.80
- MidjourneyBasic$10
- PikaStarter$10
- RunwayStandard$12
- Leonardo.AiEssential$12
- OpusClipStarter$15
- Luma AIPlus$25
- PictoryStarter$25
- HeyGenCreator$29
- SynthesiaStarter$29
AI media generation compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 ElevenLabs | $6 per month, 30,000 creditsStarter, USD per month, billed monthly, with a credit allowance per plan | $990 per month, 1.8 million creditsBusiness | Credits | Yes | since 2024 |
 HeyGen | $29 per month, billed monthlyCreator, USD per month, billed monthly | $149 per month, billed monthly, extra seats $20Business | Credits | Yes | since 2026 |
 Luma AI | $25 per month, billed yearly, or $30 monthly, 10,000 creditsPlus, USD per month, billed yearly | $250 per month, billed yearly, or $300 monthly, 150,000 creditsUltra | Credits | No | since 2026 |
 Midjourney | $10 per month, $8 billed annuallyBasic, USD per month, billed monthly; annual billing is 20 percent less | $120 per month, $96 billed annuallyMega | Flat per account | No | since 2023 |
 Runway | $12 per month, billed annuallyStandard, USD per month, billed annually | $76 per month, billed annuallyMax | Credits | Yes | since 2026 |
 Suno | $8 per month, billed annuallyPro, USD per month, billed annually | $24 per month, billed annuallyPremier | Credits | Yes | since 2026 |
 Synthesia | $29 per month, billed monthly, or $18 billed yearlyStarter, USD per month, billed monthly | $89 per month, billed monthly, or $64 billed yearlyPro | Flat per account | Yes | since 2026 |
 CapCut | €14.99 per seat per month, billed monthly (€132.50 a year per seat), 1,200 AI credits per seat, as shown to European visitorsTeams, EUR per month, billed monthly, as shown to European visitors | €68 per month, billed monthly (€779 a year), 8,645 AI credits a month, as shown to European visitorsUltra | Per seat | Yes | read Nov 2026 |
 Freepik | €16 per month, billed monthly (€12 per month billed annually), 240K credits per yearPremium, EUR per month, billed annually | €230 per month, billed monthly (€172.50 per month billed annually), 4M credits per yearPro (4M credits) | Credits | No | read Oct 2026 |
 Higgsfield | €9 per month, 120 credits, same price monthly or annuallyBasic, EUR per month, billed annually | €150 per month, billed annually (€169 monthly), 2,500 creditsScale | Credits | No | read Oct 2026 |
 invideo AI | €20 per seat per month, billed monthly (€10 billed annually), 400 creditsStarter, EUR per seat per month, billed annually | €150 per seat per month, billed monthly (€75 billed annually), 5,000 creditsMax | Per seat | No | read Oct 2026 |
 Kirkify AI | $4.90 per pack of 50 credits, one-time, valid for 30 days50-Credit Pack, USD per month, billed monthly | $29.99 per month, billed monthly ($299.99 billed yearly), 500 creditsBusiness | Credits | Yes | read Oct 2026 |
 Kling AI | $8.80 per month on a monthly subscription ($10 list, $6.99 first month), 660 creditsStandard, USD per month, monthly subscription | $159.99 per month on a monthly subscription ($180 list), 26,000 creditsUltra | Usage based | Yes | read Oct 2026 |
 Leonardo.Ai | $12 per month, billed monthly ($10 billed yearly), 8,500 fast tokens, ex. taxEssential, USD per month, billed monthly | $60 per month, billed monthly ($48 billed yearly), 60,000 fast tokens, unlimited relaxed images and videoUltimate | Credits | Yes | read Oct 2026 |
 OpenArt | $13 per seat per month, billed annually ($14 monthly), 4,000 credits a monthStarter, USD per seat per month, billed annually | $175 per seat per month, billed annually ($240 monthly), 106,000 credits a monthWonder | Credits | No | read Nov 2026 |
 OpusClip | $15 per month, billed monthly only, 150 creditsStarter, USD per month, billed monthly | $29 per month, billed monthly ($14.50 billed annually), 300 creditsPro | Credits | Yes | read Oct 2026 |
 Pictory | $25 per month, billed annually ($29 monthly), 1 user, 2,000 credits a monthStarter, USD per month, billed annually | $119 per month, billed annually ($199 monthly), 3 or more users, 18,000 credits a monthTeams | Credits | No | read Nov 2026 |
 Pika | $10 per month, or $8 billed annually, 900 creditsStarter, USD per month, billed monthly | $95 per month from, up to $880, or $76 billed annually, 8,550 creditsFancy | Flat per account | Yes | read Oct 2026 |
Head to head
Two products on one chart, plans side by side.
- CapCut vs invideo AI
- ElevenLabs vs HeyGen
- ElevenLabs vs Luma AI
- ElevenLabs vs Midjourney
- ElevenLabs vs Runway
- ElevenLabs vs Suno
- ElevenLabs vs Synthesia
- HeyGen vs Luma AI
- HeyGen vs Midjourney
- HeyGen vs Runway
- HeyGen vs Suno
- HeyGen vs Synthesia
- Higgsfield vs Kirkify AI
- Higgsfield vs Kling AI
- invideo AI vs Pictory
- Kling AI vs Runway
- Leonardo.Ai vs Midjourney
- Leonardo.Ai vs OpenArt
- Luma AI vs Midjourney
- Luma AI vs Runway
- Luma AI vs Suno
- Luma AI vs Synthesia
- Midjourney vs Runway
- Midjourney vs Suno
- Midjourney vs Synthesia
- Runway vs Suno
- Runway vs Synthesia
- Suno vs Synthesia
What changed
Every price move we have on record for this category, newest products first.
- ElevenLabs Starter has been listed since Nov 2024, starting at $5. It went up to $6 by Jul 2026 (+20%).
Exhibit 3
ElevenLabs Starter rose 20% since 2024, from $5 to $6
ElevenLabs price history, USD per month, billed monthly, with a credit allowance per plan
ElevenLabs turns text into speech and clones voices. Every plan is a bundle of monthly credits, so the price ladder is really a ladder of how many characters you can generate.
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| Observed | Starter | Creator | Pro |
|---|---|---|---|
| Nov 7, 2024 | $5 | $22 | $99 |
| Jul 13, 2025 | $5 | ||
| Nov 2, 2025 | $22 | $99 | |
| Mar 5, 2026 | $5 | ||
| Jul 4, 2026 | $6 | ||
| Sep 3, 2026 | $6 | $22 | $99 |
| Sep 20, 2026 | $6 | $22 | $99 |
| Oct 3, 2026 | $6 | $22 | $99 |
Starter has been listed since Nov 2024, starting at $5. It went up to $6 by Jul 2026 (+20%).
Creator has been listed since Nov 2024, starting at $22. The price was unchanged through Oct 2026.
Pro has been listed since Nov 2024, starting at $99. The price was unchanged through Oct 2026.
Archived copies from 2023 and early 2024 are rendered in the browser and carry no prices, so the chart starts in November 2024. The three entry plans held their prices until Starter went from $5 to $6 between March and July 2026; the credit allowances changed more often than the prices.
Exhibit 4
HeyGen has kept Creator at $29 since 2026
HeyGen price history, USD per month, billed monthly
HeyGen generates videos with AI avatars and translation. Individual plans are flat monthly prices with credit allowances, and the Business plan adds seats at $20 each; annual billing is cheaper.
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| Observed | Creator | Pro | Business |
|---|---|---|---|
| Sep 21, 2026 | $29 | $49 | $149 |
| Oct 3, 2026 | $29 | $49 | $149 |
Creator has been listed since Sep 2026, starting at $29. The price was unchanged through Oct 2026.
Pro has been listed since Sep 2026, starting at $49. The price was unchanged through Oct 2026.
Business has been listed since Sep 2026, starting at $149. The price was unchanged through Oct 2026.
First read on 21 September 2026, so the chart starts now.
Exhibit 5
Luma AI has kept Plus at $25 since 2026
Luma AI price history, USD per month, billed yearly
Luma AI's Dream Machine generates video and images from prompts and reference frames. It has no free plan and sells credits in three per user tiers, with about 20 percent off for yearly billing.
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| Observed | Plus | Pro | Ultra |
|---|---|---|---|
| Sep 21, 2026 | $25 | $75 | $250 |
| Oct 3, 2026 | $25 | $75 | $250 |
Plus has been listed since Sep 2026, starting at $25. The price was unchanged through Oct 2026.
Pro has been listed since Sep 2026, starting at $75. The price was unchanged through Oct 2026.
Ultra has been listed since Sep 2026, starting at $250. The price was unchanged through Oct 2026.
First read on 21 September 2026, so the chart starts now.
Exhibit 6
Midjourney has kept Basic at $10 since 2023
Midjourney price history, USD per month, billed monthly; annual billing is 20 percent less
Midjourney is the image generation service that runs through Discord and the web. Its plans differ by how much fast GPU time you get per month, not by seats, and annual billing saves 20%.
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| Observed | Basic | Standard | Pro | Mega |
|---|---|---|---|---|
| Jul 1, 2023 | $10 | $30 | $60 | $120 |
| Jul 2, 2024 | $10 | $30 | $60 | $120 |
| Feb 15, 2025 | $10 | $30 | $60 | $120 |
| Feb 24, 2026 | $10 | $30 | $60 | $120 |
| Sep 7, 2026 | $10 | $30 | $60 | $120 |
| Sep 20, 2026 | $10 | $30 | $60 | $120 |
| Oct 3, 2026 | $10 | $30 | $60 | $120 |
Basic has been listed since Jul 2023, starting at $10. The price was unchanged through Oct 2026.
Standard has been listed since Jul 2023, starting at $30. The price was unchanged through Oct 2026.
Pro has been listed since Jul 2023, starting at $60. The price was unchanged through Oct 2026.
Mega has been listed since Jul 2023, starting at $120. The price was unchanged through Oct 2026.
Midjourney has no pricing page of its own; the plan table lives in its documentation, which moved to a new help centre URL in early 2025. The four plans have kept the same list prices since the first readable copy in 2023, and what changes is the fast GPU time and features included in each.
Exhibit 7
Runway has kept Standard at $12 since 2026
Runway price history, USD per month, billed annually
Runway sells AI video and image generation through monthly plans that include a credit allowance; higher plans buy more credits, rollover and storage. The page shows the annual price per month by default.
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| Observed | Standard | Pro | Max |
|---|---|---|---|
| Sep 21, 2026 | $12 | $28 | $76 |
| Oct 3, 2026 | $12 | $28 | $76 |
Standard has been listed since Sep 2026, starting at $12. The price was unchanged through Oct 2026.
Pro has been listed since Sep 2026, starting at $28. The price was unchanged through Oct 2026.
Max has been listed since Sep 2026, starting at $76. The price was unchanged through Oct 2026.
First read on 21 September 2026, so the chart starts now.
Exhibit 8
Suno has kept Pro at $8 since 2026
Suno price history, USD per month, billed annually
Suno generates songs from text prompts. A free plan gives daily credits, and the Pro and Premier plans are flat monthly subscriptions with larger credit allowances and commercial rights, 20 percent cheaper on annual billing.
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| Observed | Pro | Premier |
|---|---|---|
| Sep 21, 2026 | $8 | $24 |
| Oct 3, 2026 | $8 | $24 |
Pro has been listed since Sep 2026, starting at $8. The price was unchanged through Oct 2026.
Premier has been listed since Sep 2026, starting at $24. The price was unchanged through Oct 2026.
First read on 21 September 2026, so the chart starts now.
Exhibit 9
Synthesia has kept Starter at $29 since 2026
Synthesia price history, USD per month, billed monthly
Synthesia turns scripts into presenter videos with AI avatars. Plans are flat monthly prices capped by minutes of video, with a free Basic tier, a cheaper yearly rate and custom enterprise pricing.
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| Observed | Starter | Pro |
|---|---|---|
| Sep 21, 2026 | $29 | $89 |
| Oct 3, 2026 | $29 | $89 |
Starter has been listed since Sep 2026, starting at $29. The price was unchanged through Oct 2026.
Pro has been listed since Sep 2026, starting at $89. The price was unchanged through Oct 2026.
First read on 21 September 2026, so the chart starts now.
AI media generation pricing questions
- What does a AI media generation tool cost?
- Paid plans start at $6 per month, 30,000 credits for ElevenLabs (USD per month, billed monthly, with a credit allowance per plan), $29 per month, billed monthly for HeyGen (USD per month, billed monthly), $25 per month, billed yearly, or $30 monthly, 10,000 credits for Luma AI (USD per month, billed yearly), $10 per month, $8 billed annually for Midjourney (USD per month, billed monthly; annual billing is 20 percent less), $12 per month, billed annually for Runway (USD per month, billed annually), $8 per month, billed annually for Suno (USD per month, billed annually), $29 per month, billed monthly, or $18 billed yearly for Synthesia (USD per month, billed monthly), €14.99 per seat per month, billed monthly (€132.50 a year per seat), 1,200 AI credits per seat, as shown to European visitors for CapCut (EUR per month, billed monthly, as shown to European visitors), €16 per month, billed monthly (€12 per month billed annually), 240K credits per year for Freepik (EUR per month, billed annually), €9 per month, 120 credits, same price monthly or annually for Higgsfield (EUR per month, billed annually), €20 per seat per month, billed monthly (€10 billed annually), 400 credits for invideo AI (EUR per seat per month, billed annually), $4.90 per pack of 50 credits, one-time, valid for 30 days for Kirkify AI (USD per month, billed monthly), $8.80 per month on a monthly subscription ($10 list, $6.99 first month), 660 credits for Kling AI (USD per month, monthly subscription), $12 per month, billed monthly ($10 billed yearly), 8,500 fast tokens, ex. tax for Leonardo.Ai (USD per month, billed monthly), $13 per seat per month, billed annually ($14 monthly), 4,000 credits a month for OpenArt (USD per seat per month, billed annually), $15 per month, billed monthly only, 150 credits for OpusClip (USD per month, billed monthly), $25 per month, billed annually ($29 monthly), 1 user, 2,000 credits a month for Pictory (USD per month, billed annually), $10 per month, or $8 billed annually, 900 credits for Pika (USD per month, billed monthly). Prices are as shown on each pricing page when it was last read.
- What is AI media generation tool pricing based on?
- ElevenLabs and HeyGen and Luma AI and Runway and Suno and Freepik and Higgsfield and Kirkify AI and Leonardo.Ai and OpenArt and OpusClip and Pictory: credits. Midjourney and Synthesia and Pika: flat per account. CapCut and invideo AI: per seat. Kling AI: usage based.
- Which ai media generation have a free plan?
- ElevenLabs, HeyGen, Runway, Suno, Synthesia, CapCut, Kirkify AI, Kling AI, Leonardo.Ai, OpusClip, Pika list a free plan next to the paid tiers.
- Which ai media generation have changed their prices?
- ElevenLabs: Starter has been listed since Nov 2024, starting at $5. It went up to $6 by Jul 2026 (+20%).
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