What does a CRM cost?

Paid plans start at €14 per seat per month, billed annually for Pipedrive (EUR per seat per month, billed annually, as shown to European visitors), $15 per user per month, billed annually ($20 monthly) for Apptivo (USD per user per month, billed annually), €31 per user per month, billed annually, or €39 monthly, as shown to European visitors for Attio (EUR per user per month, billed annually, as shown to European visitors), $167 per month, billed annually ($185 billed monthly), 2,500 data credits and 15,000 actions a month for Clay (USD per month, billed annually), $23 per seat per month, billed annually ($29 monthly), 2,500 contacts for Copper (USD per seat per month, billed annually, 2,500 contacts), $7 per seat per month, new-customer discount (regular $20) for HubSpot (USD per seat per month, new-customer discount), $25 per user per month, billed monthly or annually for Salesforce (USD per user per month, billed monthly or annually). Prices are as shown on each pricing page when it was last read.

What is CRM pricing based on?

Pipedrive and Apptivo and Attio and Copper and Salesforce: per seat. Clay: credits. HubSpot: per contact.

Which crm software have a free plan?

Attio, Clay, HubSpot, Salesforce list a free plan next to the paid tiers.

CRM software pricing 2026: Pipedrive, Apptivo, Attio compared

CRM software compared

Current list prices as last read from each pricing page.

Product	Starts at	Top listed plan	Priced by	Free plan	History
Pipedrive	€14 per seat per month, billed annuallyLite, EUR per seat per month, billed annually, as shown to European visitors	€79 per seat per month, billed annuallyUltimate	Per seat	No	since 2026
Apptivo	$15 per user per month, billed annually ($20 monthly)Lite, USD per user per month, billed annually	$40 per user per month, billed annually ($50 monthly)Ultimate	Per seat	No	read Nov 2026
Attio	€31 per user per month, billed annually, or €39 monthly, as shown to European visitorsPlus, EUR per user per month, billed annually, as shown to European visitors	€74 per user per month, billed annually, or €93 monthly, as shown to European visitorsPro	Per seat	Yes	read Sep 2026
Clay	$167 per month, billed annually ($185 billed monthly), 2,500 data credits and 15,000 actions a monthLaunch, USD per month, billed annually	$446 per month, billed annually ($495 billed monthly), 6,000 data credits and 40,000 actions a monthGrowth	Credits	Yes	read Oct 2026
Copper	$23 per seat per month, billed annually ($29 monthly), 2,500 contactsBasic, USD per seat per month, billed annually, 2,500 contacts	$99 per seat per month, billed annually ($134 monthly), unlimited contactsBusiness	Per seat	No	read Nov 2026
HubSpot	$7 per seat per month, new-customer discount (regular $20)Marketing Hub Starter, USD per seat per month, new-customer discount	$3600 per month, 5 core seats included, additional seats $75 per monthMarketing Hub Enterprise	Per contact	Yes	read Nov 2026
Salesforce	$25 per user per month, billed monthly or annuallyStarter Suite, USD per user per month, billed monthly or annually	$550 per user per month, billed annuallyMax	Per seat	Yes	read Nov 2026

What changed

Every price move we have on record for this category, newest products first.

Exhibit 1

Pipedrive has kept Lite at €14 since 2026

Pipedrive price history, EUR per seat per month, billed annually, as shown to European visitors

Pipedrive is the sales CRM built around a visual pipeline. It prices per seat across four tiers and sells lead capture, projects and campaigns as separate add-ons.

Note: EUR per seat per month, billed annually, as shown to European visitors. Log scale.Source: the live pricing page; SaaS Pricing Tracker analysis.

Show the data as a table

Observed	Lite	Growth	Premium	Ultimate
Sep 20, 2026	€14	€39	€59	€79
Nov 2, 2026	€14	€39	€59	€79

Lite has been listed since Sep 2026, starting at €14. The price was unchanged through Nov 2026.

Growth has been listed since Sep 2026, starting at €39. The price was unchanged through Nov 2026.

Premium has been listed since Sep 2026, starting at €59. The price was unchanged through Nov 2026.

Ultimate has been listed since Sep 2026, starting at €79. The price was unchanged through Nov 2026.

Pipedrive renamed its tiers Lite, Growth, Premium and Ultimate in 2025. Add-ons for lead capture, projects and campaigns are priced separately.

Full Pipedrive pricing analysis Visit Pipedrive

CRM software pricing questions

What does a CRM cost?: Paid plans start at €14 per seat per month, billed annually for Pipedrive (EUR per seat per month, billed annually, as shown to European visitors), $15 per user per month, billed annually ($20 monthly) for Apptivo (USD per user per month, billed annually), €31 per user per month, billed annually, or €39 monthly, as shown to European visitors for Attio (EUR per user per month, billed annually, as shown to European visitors), $167 per month, billed annually ($185 billed monthly), 2,500 data credits and 15,000 actions a month for Clay (USD per month, billed annually), $23 per seat per month, billed annually ($29 monthly), 2,500 contacts for Copper (USD per seat per month, billed annually, 2,500 contacts), $7 per seat per month, new-customer discount (regular $20) for HubSpot (USD per seat per month, new-customer discount), $25 per user per month, billed monthly or annually for Salesforce (USD per user per month, billed monthly or annually). Prices are as shown on each pricing page when it was last read.
What is CRM pricing based on?: Pipedrive and Apptivo and Attio and Copper and Salesforce: per seat. Clay: credits. HubSpot: per contact.
Which crm software have a free plan?: Attio, Clay, HubSpot, Salesforce list a free plan next to the paid tiers.