SaaS Pricing Tracker

E-commerce platforms price history, trend and 2027 price prediction

Every list price change on record for e-commerce platforms, newest first, with a trend line and a simple 6 and 12 month projection for each plan. Each change is read from an archived copy of the pricing page.

dated price changes
13
increases / cuts
7 / 1
earliest snapshot
2005
median change a year
+16%

E-commerce platforms price prediction 2027

The headline price of each product with its trend carried 12 months forward, to Oct 2027, and a shaded likely range. Lines: Shopify: Advanced.

$0$200$400$600$800201620202024projection$399 → $461.15 Shopify
ShopifyEach line in its own product's unit, so compare direction and pace rather than the amounts. Dashed: trend of the last three years, shaded: likely range.
Show the data as a table
ObservedShopify
Jul 2, 2012$179
Jan 2, 2016$179
Jul 9, 2016$299
Jan 3, 2022$299
Jul 3, 2023$399
Jan 1, 2024$399

Trend and price prediction

Compound yearly change from each plan’s first to latest price within the last three years, and where the price lands in 6 and 12 months if that rate holds. A projection from past list prices, not a forecast.

Product and planFromNowPer yearIn 6 monthsIn 12 months
ShopifyUSD per month, billed monthly
Advanced$299Jan 2022$399+16%$428.95$370.18 to $497.05$461.15$374.4 to $568

Shopify price history and 12 month projection

Shopify pricing
$20$50$100$200$500$10002012201620202024projection$399 → $461.15 Advanced$105 Grow$39 Basic
USD per month, billed monthly. Log scale. Dashed: trend of the last three years, shaded: likely range.
Show the data as a table
ObservedBasicGrowAdvanced
Jan 8, 2012$29$59
Jul 2, 2012$179
Jan 2, 2013$59
Jan 2, 2014$79
Jan 2, 2016$179
Jul 9, 2016$299
Jan 3, 2022$29$79$299
Jul 3, 2023$39$399
Jan 1, 2024$39$105$399
Jul 3, 2026$39

2025

  1. WordPress.com cut the Personal price

    • Personal went from $5 to $4 (-20%)

    USD per month, billed annually. Archived pricing page

2024

  1. Shopify raised the Grow price

    • Grow went from $79 to $105 (+33%)

    USD per month, billed monthly. Archived pricing page

2023

  1. Shopify raised the Basic and Advanced prices

    • Basic went from $29 to $39 (+34%)
    • Advanced went from $299 to $399 (+33%)

    USD per month, billed monthly. Archived pricing page

  2. Webflow raised the Business price

    • Business went from $36 to $39 (+8%)

    USD per site per month, billed yearly. Archived pricing page

  3. Webflow raised the Basic and CMS prices

    • Basic went from $12 to $14 (+17%)
    • CMS went from $16 to $23 (+44%)

    USD per site per month, billed yearly. Archived pricing page

2019

  1. WordPress.com changed its plans and prices

    • Personal went from $4 to $5 (+25%)
    • Commerce listed at $45

    USD per month, billed annually. Archived pricing page

2018

  1. WordPress.com changed its plans and prices

    • Personal went from $5.99 to $4 (-33%)
    • Premium went from $8.25 to $8 (-3%)
    • Business went from $24.92 to $25

    USD per month, billed annually. Archived pricing page

2017

  1. WordPress.com added the Personal plan

    • Personal listed at $5.99

    USD per month, billed annually. Archived pricing page

2016

  1. Shopify raised the Advanced price

    • Advanced went from $179 to $299 (+67%)

    USD per month, billed monthly. Archived pricing page

2015

  1. Squarespace added the Business plan

    • Business listed at $18

    USD per month, billed annually. Archived pricing page

2014

  1. Shopify raised the Grow price

    • Grow went from $59 to $79 (+34%)

    USD per month, billed monthly. Archived pricing page

2012

  1. Shopify added the Advanced plan

    • Advanced listed at $179

    USD per month, billed monthly. Archived pricing page

2009

  1. Squarespace raised the Entry plan price

    • Entry plan went from $7 to $8 (+14%)

    USD per month, billed annually. Archived pricing page

E-commerce platforms pricing questions

Are e-commerce platforms prices going up or down?
Across the 1 plans we chart, list prices over the last three years are rising, by a median 16% a year. Increases outnumber cuts, 7 to 1.
How are the price predictions calculated?
Each plan gets a compound yearly rate of change between its first and latest observed list price within the last 36 months. The 6 and 12 month figures apply that rate to the latest price. Plans moving more than 100 percent a year are not projected, and a plan needs at least three observations spanning nine months. It is arithmetic on past list prices, not a forecast of what any company will do.

Current plans side by side are on the e-commerce platforms pricing comparison, and changes across every category are in the pricing news.

Price history in other categories