vsBuffer vs Mailchimp pricing
Buffer is cheaper to start: $5 per channel per month, billed yearly against $13 per month at the smallest contact tier for Mailchimp. Buffer has not changed its listed prices since 2026. Mailchimp has changed its listed prices 3 times since 2021.
Buffer vs Mailchimp at a glance
Current list prices as last read from each pricing page.
- Starts at
- $5 per channel per month, billed yearlyEssentials, USD per social channel per month, billed yearly
- Top listed plan
- $10 per channel per month, billed yearlyTeam
- Priced by
- Per channel
- Free plan
- Yes
- Price history
- since 2026
- Price changes
- none
Mailchimp
- Starts at
- $13 per month at the smallest contact tierEssentials, USD per month at the smallest contact tier, billed monthly
- Top listed plan
- $350 per month at the smallest contact tierPremium
- Priced by
- Per contact
- Free plan
- Not recorded
- Price history
- since 2021
- Price changes
- 3
Exhibit 1
Buffer vs Mailchimp price history
Both histories on one chart. The default line is each product's cheapest paid plan.
Show the data as a table
| Observed | Buffer Essentials | Mailchimp Essentials |
|---|---|---|
| May 18, 2021 | $9.99 | |
| Jan 1, 2022 | $9.99 | |
| Jul 1, 2022 | $11 | |
| Jan 1, 2023 | $13 | |
| Jul 1, 2026 | $13 | |
| Sep 20, 2026 | $5 | |
| Nov 2, 2026 | $5 |
Plans side by side
Every plan currently listed, with the price it started at where we have it.
BufferUSD per social channel per month, billed yearly
| Plan | Price | Listed since |
|---|---|---|
| Essentials | $5 | Sep 2026 |
| Team | $10 | Sep 2026 |
MailchimpUSD per month at the smallest contact tier, billed monthly
| Plan | Price | Listed since |
|---|---|---|
| Essentials | $13was $9.99 in 2021 | May 2021 |
| Standard | $20was $14.99 in 2021 | May 2021 |
| Premium | $350was $299 in 2021 | May 2021 |
What changed, and when
Every dated price move we have on record for either product, newest first.
- Jul 2023Mailchimp raised the Premium price. Premium went from $299 to $350 (+17%).
- Jan 2023Mailchimp raised the Essentials and Standard prices. Essentials went from $11 to $13 (+18%). Standard went from $17 to $20 (+18%).
- Jul 2022Mailchimp raised the Essentials and Standard prices. Essentials went from $9.99 to $11 (+10%). Standard went from $14.99 to $17 (+13%).
Buffer vs Mailchimp pricing questions
- Is Buffer or Mailchimp cheaper?
- Buffer starts lower at $5 per channel per month, billed yearly, Mailchimp at $13 per month at the smallest contact tier. Prices are as shown on each pricing page when it was last read.
- Has Buffer or Mailchimp raised prices?
- Buffer has not changed its listed prices since 2026. Mailchimp: Essentials has been listed since May 2021, starting at $9.99. It went up to $11 by Jul 2022 (+10%), and finally went up to $13 by Jan 2023 (+18%). Standard has been listed since May 2021, starting at $14.99. It went up to $17 by Jul 2022 (+13%), and finally went up to $20 by Jan 2023 (+18%). Premium has been listed since May 2021, starting at $299. It went up to $350 by Jul 2023 (+17%).
- Do Buffer and Mailchimp have a free plan?
- Buffer lists a free plan. We have not recorded one for Mailchimp.
- How are Buffer and Mailchimp priced?
- Buffer: per channel, USD per social channel per month, billed yearly. Mailchimp: per contact, USD per month at the smallest contact tier, billed monthly.