Mailchimp alternatives compared by price
Mailchimp starts at $13 per month at the smallest contact tier for Essentials (USD per month at the smallest contact tier, billed monthly). Mailchimp last raised a list price in Jul 2023: Premium went from $299 to $350 (+17%), first seen on its pricing page that month. Below are 4 alternatives with their current plans and price history; 2 list a lower entry price and 3 have a free plan.
4 Mailchimp alternatives at a glance
Entry price is each product's cheapest paid plan as last read from its pricing page. Check the unit: some charge per user, others per account or per use.
| Product | Starts at | Free plan | Priced by | Latest price change |
|---|---|---|---|---|
| Mailchimp(the one you are replacing) | $13 per month at the smallest contact tier | No | Per contact | Premium went from $299 to $350 (+17%) |
 Buffer | $5 per channel per month, billed yearly | Yes | Per channel | none recorded |
 HubSpot | $7 per seat per month, new-customer discount (regular $20) | Yes | Per contact | none recorded |
 Klaviyo | $20 per month, 251-500 active profiles | Yes | Flat per account | none recorded |
 Customer.io | $100 per month, billed monthly, starting at | No | Flat per account | none recorded |
Exhibit 1
Mailchimp and its alternatives over time
Each product's cheapest paid plan by default. Click a legend entry to add or hide a plan.
Show the data as a table
| Observed | Mailchimp Essentials | Buffer Essentials |
|---|---|---|
| May 18, 2021 | $9.99 | |
| Jan 1, 2022 | $9.99 | |
| Jul 1, 2022 | $11 | |
| Jan 1, 2023 | $13 | |
| Jul 1, 2026 | $13 | |
| Sep 20, 2026 | $5 | |
| Nov 2, 2026 | $5 |
Buffer
Buffer schedules and publishes social media posts. It charges per connected channel, one of the few SaaS products priced by accounts managed instead of people using it.
Buffer starts at $5 per channel per month, billed yearly for Essentials (USD per social channel per month, billed yearly), goes up to $10 per channel per month, billed yearly for Team, has a free plan.
Buffer pricing and price historyMailchimp vs Buffer pricingVisit Buffer
HubSpot
HubSpot starts at $7 per seat per month, new-customer discount (regular $20) for Marketing Hub Starter (USD per seat per month, new-customer discount), goes up to $3600 per month, 5 core seats included, additional seats $75 per month for Marketing Hub Enterprise, has a free plan.
Klaviyo
Klaviyo starts at $20 per month, 251-500 active profiles for Email (USD per month, 251-500 active profiles), goes up to $35 per month, 251-500 active profiles for Email + SMS, has a free plan.
Customer.io
Customer.io sends triggered messages based on user behavior and stands out in its category by actually publishing prices: Essentials starts at $100 a month, a rare number in a market where Braze, Iterable and mParticle all quote blind.
Customer.io starts at $100 per month, billed monthly, starting at for Essentials (USD per month, starting at), goes up to $1000 per month, billed yearly, starting at for Premium.
Mailchimp alternatives: questions
- What is the cheapest alternative to Mailchimp?
- Of the alternatives we track, Buffer has the lowest listed entry price: $5 per channel per month, billed yearly for Essentials (USD per social channel per month, billed yearly). Mailchimp starts at $13 per month at the smallest contact tier. Check the unit, since some products charge per user and others per account.
- Is there a free alternative to Mailchimp?
- Yes. Buffer, HubSpot, Klaviyo list a free plan next to paid plans.
- Has Mailchimp raised its prices?
- Mailchimp last raised a list price in Jul 2023: Premium went from $299 to $350 (+17%), first seen on its pricing page that month.