Email marketing pricing
Email marketing tools price by contact count rather than seats, so the same plan gets more expensive as a list grows, and the entry prices themselves have been raised repeatedly.
Email marketing compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
| Mailchimp | $13Essentials, USD per month at the smallest contact tier, billed monthly | $350Premium | Per contact | No | since 2021 |
 Buffer | $5 per channel per month, billed yearlyEssentials, USD per social channel per month, billed yearly | $10 per channel per month, billed yearlyTeam | Per channel | Yes | read Sep 2026 |
 HubSpot | not extracted | contact sales | Per contact | No | none yet |
What changed
Every price move we have on record for this category, newest products first.
- Mailchimp Essentials has been listed since May 2021, starting at $9.99. It went up to $11 by Jul 2022 (+10%), and finally went up to $13 by Jan 2023 (+18%).
- Mailchimp Standard has been listed since May 2021, starting at $14.99. It went up to $17 by Jul 2022 (+13%), and finally went up to $20 by Jan 2023 (+18%).
- Mailchimp Premium has been listed since May 2021, starting at $299. It went up to $350 by Jul 2023 (+17%).
Mailchimp price history
Mailchimp is the email marketing platform now owned by Intuit. Its plans are priced by contact count rather than seats, so the same tier gets more expensive as a list grows, and every tier was repriced twice between 2022 and 2023.
Show the data as a table
| Observed | Essentials | Standard | Premium |
|---|---|---|---|
| May 18, 2021 | $9.99 | $14.99 | $299 |
| Jan 1, 2022 | $9.99 | $14.99 | |
| Jul 1, 2022 | $11 | $17 | |
| Jan 1, 2023 | $13 | $20 | $299 |
| Jul 1, 2023 | $350 | ||
| Jul 1, 2026 | $13 | $20 | $350 |
Essentials has been listed since May 2021, starting at $9.99. It went up to $11 by Jul 2022 (+10%), and finally went up to $13 by Jan 2023 (+18%).
Standard has been listed since May 2021, starting at $14.99. It went up to $17 by Jul 2022 (+13%), and finally went up to $20 by Jan 2023 (+18%).
Premium has been listed since May 2021, starting at $299. It went up to $350 by Jul 2023 (+17%).
Essentials and Standard are the starting prices for 500 contacts, Premium for 10,000 contacts. Mailchimp raised every paid tier twice within a year, in mid 2022 and again in 2023.
Email marketing pricing questions
- What does a email marketing platform cost?
- Paid plans start at $13 for Mailchimp (USD per month at the smallest contact tier, billed monthly), $5 per channel per month, billed yearly for Buffer (USD per social channel per month, billed yearly). Prices are as shown on each pricing page when it was last read.
- What is email marketing platform pricing based on?
- Mailchimp and HubSpot: per contact. Buffer: per channel.
- Which email marketing have a free plan?
- Buffer lists a free plan next to the paid tiers.
- Which email marketing have changed their prices?
- Mailchimp: Essentials has been listed since May 2021, starting at $9.99. It went up to $11 by Jul 2022 (+10%), and finally went up to $13 by Jan 2023 (+18%). Standard has been listed since May 2021, starting at $14.99. It went up to $17 by Jul 2022 (+13%), and finally went up to $20 by Jan 2023 (+18%). Premium has been listed since May 2021, starting at $299. It went up to $350 by Jul 2023 (+17%).
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