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HBO Max vs Apple TV pricing
HBO Max is cheaper to start: $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually against $14.99 per month, 7-day free trial for new subscribers for Apple TV. HBO Max has changed its listed prices 3 times since 2020. Apple TV has changed its listed prices once since 2026.
HBO Max vs Apple TV at a glance
Current list prices as last read from each pricing page.
HBO Max
- Starts at
- $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annuallyBasic with Ads, USD per month
- Top listed plan
- $22.99 per month, no ads, 4 streams, 4K, 100 downloads, live sports, $229.99 a year billed annuallyPremium
- Priced by
- Flat per account
- Free plan
- Not recorded
- Price history
- since 2020
- Price changes
- 3
Apple TV
- Starts at
- $14.99 per month, 7-day free trial for new subscribersMonthly, USD per month
- Top listed plan
- $17.99 per month, both services bundledWith Peacock
- Priced by
- Flat per account
- Free plan
- Not recorded
- Price history
- since 2026
- Price changes
- 1
Exhibit 1
HBO Max vs Apple TV price history
Both histories on one chart. The default line is each product's cheapest paid plan.
Changed between readings
Show the data as a table
| Observed | HBO Max Basic with Ads | Apple TV Monthly |
|---|---|---|
| Jul 1, 2021 | $9.99 | |
| Jan 1, 2026 | $10.99 | |
| Mar 5, 2026apple.com | $12.99 | |
| Nov 3, 2026 | $10.99 | $14.99 |
Plans side by side
Every plan currently listed, with the price it started at where we have it.
HBO MaxUSD per month
| Plan | Price | Listed since |
|---|---|---|
| Basic with Ads | $10.99was $9.99 in 2021 | Jul 2021 |
| Standard | $18.49was $14.99 in 2020 | Jun 2020 |
| Premium | $22.99 | Jan 2026 |
Apple TVUSD per month
| Plan | Price | Listed since |
|---|---|---|
| Monthly | $14.99was $12.99 in 2026 | Mar 2026 |
What changed, and when
Every dated price move we have on record for either product, newest first.
- Nov 2026Apple TV raised the Monthly price. Monthly went from $12.99 to $14.99 (+15%).
- Jan 2026HBO Max changed its plans and prices. Basic with Ads went from $9.99 to $10.99 (+10%). Standard went from $14.99 to $18.49 (+23%). Premium listed at $22.99.
- Jul 2021HBO Max added the Basic with Ads plan. Basic with Ads listed at $9.99.
HBO Max vs Apple TV pricing questions
- Is HBO Max or Apple TV cheaper?
- HBO Max starts lower at $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually, Apple TV at $14.99 per month, 7-day free trial for new subscribers. Prices are as shown on each pricing page when it was last read.
- Has HBO Max or Apple TV raised prices?
- HBO Max: Basic with Ads appeared by Jul 2021 at $9.99. It went up to $10.99 by Jan 2026 (+10%). Standard has been listed since Jun 2020, starting at $14.99. It went up to $18.49 by Jan 2026 (+23%). Premium appeared by Jan 2026 at $22.99. The price was unchanged through Nov 2026. Apple TV: The plan has been listed since Mar 2026, starting at $12.99. It went up to $14.99 by Nov 2026 (+15%).
- How are HBO Max and Apple TV priced?
- HBO Max: flat per account, USD per month. Apple TV: flat per account, USD per month.