Video streaming and live TV pricing
Consumer services rather than business software, tracked for their US list prices. Ad-supported plans cost $7.99 to $12.49 a month and ad-free plans $13.99 to $26.99, with Netflix Premium the most expensive. Disney+ and Hulu sell most subscriptions as bundles, and the live TV services that replace cable cost $45.99 to $118.99 a month.
Exhibit 1
Video streaming and live TV prices over time
The cheapest plan each product still sells, traced back through archived copies of its pricing page. Click a legend entry to hide a product.
Show the data as a table
| Observed | Disney+ With Ads | HBO Max Basic with Ads | Hulu With Ads | Netflix Standard with ads |
|---|---|---|---|---|
| Jan 1, 2021 | $5.99 | |||
| Jul 1, 2021 | $9.99 | |||
| Nov 3, 2022about.netflix.com | $6.99 | |||
| Jan 1, 2023 | $6.99 | |||
| Jan 1, 2026 | $11.99 | $10.99 | $7.99 | |
| Apr 16, 2026SEC filing | $8.99 | |||
| Nov 3, 2026 | $12.49 | $10.99 | $12.49 | $8.99 |
Exhibit 2
Peacock is the cheapest way in at $7.99, against $71.99 for YouTube TV
Entry price of each product, USD per month
- PeacockSelect$7.99
- NetflixStandard with ads$8.99
- Paramount+Essential$8.99
- HBO MaxBasic with Ads$10.99
- Disney+With Ads$12.49
- HuluWith Ads$12.49
- Sling TVSelect$19.99
- FuboFubo Sports$64.99
- YouTube TVSports + News$71.99
Video streaming and live TV compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 Disney+ | $12.49 per month, with adsWith Ads, USD per month | $35.99 per month, with adsDisney+, Hulu, ESPN Unlimited Bundle | Flat per account | No | since 2020 |
 HBO Max | $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annuallyBasic with Ads, USD per month | $22.99 per month, no ads, 4 streams, 4K, 100 downloads, live sports, $229.99 a year billed annuallyPremium | Flat per account | No | since 2020 |
 Hulu | $12.49 per month, with ads, $124.99 a year billed annuallyWith Ads, USD per month | $99.99 per month, live TV with Hulu, Disney+ and ESPN Select with adsHulu + Live TV, Disney+, ESPN Select | Flat per account | No | since 2021 |
 Netflix | $8.99 per month, with ads, 2 streams, 1080pStandard with ads, USD per month | $26.99 per month, no ads, 4 streams, 4K HDR, up to 2 extra membersPremium | Flat per account | No | since 2014 |
 Fubo | $64.99 per month, sports and news, select marketsFubo Sports, per month, sports and news, select markets | $118.99 per monthDeluxe | Flat per account | No | read Nov 2026 |
 Paramount+ | $8.99 per month, with ads, 3 streams, $89.99 a year billed annuallyEssential, per month, with ads, 3 streams, $89.99 a year billed annually | $13.99 per month, no ads except live TV, 3 streams, 4K, live CBS and SHOWTIME, $139.99 a year billed annuallyPremium | Flat per account | No | read Nov 2026 |
 Peacock | $7.99 per month, with ads, NBC and Bravo shows, no sports or Peacock Originals, $79.99 a year billed annuallySelect, per month, with ads, NBC and Bravo shows, no sports or Peacock Originals, $79.99 a year billed annually | $16.99 per month, no ads except live events, downloads, $169.99 a year billed annuallyPremium Plus | Flat per account | No | read Nov 2026 |
 Sling TV | $19.99 per month, from, 10+ paid channels, 3 streamsSelect, per month, from, 10+ paid channels, 3 streams | $60.99 per month, from, 50+ channels, up to 4 streamsOrange & Blue | Flat per account | Yes | read Nov 2026 |
 YouTube TV | $71.99 per month, 50+ channels, 3 streams, unlimited DVR; new members $49.99 for 5 monthsSports + News, per month, 50+ channels, 3 streams, unlimited DVR; new members $49.99 for 5 months | $82.99 per month, 100+ channels, 3 streams, unlimited DVR; new members $59.99 for 2 months until November 16, 2026Base Plan | Flat per account | No | read Nov 2026 |
Head to head
Two products on one chart, plans side by side.
How video streaming and live TV prices changed, and a 2027 prediction
Every list price change on record for video streaming and live TV, with a trend line and a simple 6 and 12 month projection for each plan. Each change is read from an archived copy of the pricing page.
- dated price changes
- 17
- increases / cuts
- 24 / 0
- earliest snapshot
- 2014
- median change a year
- +15%
Exhibit 3
1 of 1 video streaming and live TV are on course to cost more by Nov 2027
Video streaming and live TV price prediction 2027: projected change in each product's headline price over the next 12 months
Netflix
Standard with ads
Note: The trend of each headline plan over the last three years carried forward 12 months, with a likely range from how much the price has moved before. Arithmetic on past list prices, not a forecast.
Exhibit 4
Trend and price prediction, plan by plan
Compound yearly change from each plan’s first to latest price within the last three years, and where the price lands in 6 and 12 months if that rate holds. A projection from past list prices, not a forecast.
| Product and plan | From | Now | Per year | In 6 months | In 12 months |
|---|---|---|---|---|---|
| NetflixUSD per month | |||||
| Standard with ads | $7.99Jan 2026 | $8.99 | +15% | $9.64$8.8 to $10.57 | $10.35$9.1 to $11.78 |
Exhibit 5
Disney+ Premium rose 207% since 2020, from $6.99 to $21.49
Disney+ price history, USD per month
Show the data as a table
| Observed | Premium | With Ads | Disney+, Hulu Bundle | Disney+, Hulu Bundle Premium | Disney+, Hulu, HBO Max Bundle | Disney+, Hulu, HBO Max Bundle (No Ads) |
|---|---|---|---|---|---|---|
| Jan 4, 2020 | $6.99 | |||||
| Jan 1, 2026 | $18.99 | $11.99 | $12.99 | $19.99 | $19.99 | $32.99 |
| Nov 3, 2026 | $21.49 | $12.49 | $12.99 | $21.99 | $21.99 | $34.99 |
Premium has been listed since Jan 2020, starting at $6.99. It went up to $18.99 by Jan 2026 (+172%), and finally went up to $21.49 by Nov 2026 (+13%).
With Ads appeared by Jan 2026 at $11.99. It went up to $12.49 by Nov 2026 (+4%).
Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026.
Disney+, Hulu Bundle Premium appeared by Jan 2026 at $19.99. It went up to $21.99 by Nov 2026 (+10%).
Disney+, Hulu, HBO Max Bundle appeared by Jan 2026 at $19.99. It went up to $21.99 by Nov 2026 (+10%).
Disney+, Hulu, HBO Max Bundle (No Ads) appeared by Jan 2026 at $32.99. It went up to $34.99 by Nov 2026 (+6%).
Disney+ launched in the US with a single ad-free plan at $6.99 a month. By January 2026 that plan, now Premium, cost $18.99, with an ad-supported plan at $11.99, and on September 23, 2026 they rose to $21.49 and $12.49. The Disney+ and Hulu bundle with ads stayed at $12.99 while the ad-free bundles rose by $2.
Exhibit 6
HBO Max Standard rose 23% since 2020, from $14.99 to $18.49
HBO Max price history, USD per month
Show the data as a table
| Observed | Basic with Ads | Standard | Premium |
|---|---|---|---|
| Jun 1, 2020 | $14.99 | ||
| Jul 1, 2021 | $9.99 | $14.99 | |
| Jan 1, 2026 | $10.99 | $18.49 | $22.99 |
| Nov 3, 2026 | $10.99 | $18.49 | $22.99 |
Basic with Ads appeared by Jul 2021 at $9.99. It went up to $10.99 by Jan 2026 (+10%).
Standard has been listed since Jun 2020, starting at $14.99. It went up to $18.49 by Jan 2026 (+23%).
Premium appeared by Jan 2026 at $22.99. The price was unchanged through Nov 2026.
HBO Max launched in May 2020 with a single ad-free plan at $14.99 a month. In July 2021 it sold two plans, With Ads at $9.99 a month and Ad-Free at $14.99. By January 2026 the ad plan, now Basic with Ads, cost $10.99, the ad-free plan, now Standard, $18.49, and a 4K Premium plan $22.99, prices that still held in November 2026.
Exhibit 7
Hulu With Ads rose 109% since 2021, from $5.99 to $12.49
Hulu price history, USD per month
Show the data as a table
| Observed | With Ads | Premium | Disney+, Hulu Bundle | Hulu + Live TV, Disney+, ESPN Select |
|---|---|---|---|---|
| Jan 1, 2021 | $5.99 | $11.99 | $64.99 | |
| Jan 1, 2026 | $12.99 | $89.99 | ||
| Nov 3, 2026 | $12.49 | $21.49 | $12.99 | $99.99 |
With Ads has been listed since Jan 2021, starting at $5.99. It went up to $12.49 by Nov 2026 (+109%).
Premium has been listed since Jan 2021, starting at $11.99. It went up to $21.49 by Nov 2026 (+79%).
Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026.
Hulu + Live TV, Disney+, ESPN Select has been listed since Jan 2021, starting at $64.99. It went up to $89.99 by Jan 2026 (+38%), and finally went up to $99.99 by Nov 2026 (+11%).
In January 2021 Hulu cost $5.99 a month with ads, $11.99 without ads and $64.99 for Hulu + Live TV. By November 2026 the same plans cost $12.49, $21.49 and $99.99, more than double for the ad-supported plan, with Disney+ and ESPN Select now included in Live TV. The Disney+ and Hulu bundle cost $12.99 in both January and November 2026.
Exhibit 8
Netflix Standard rose 150% since 2014, from $7.99 to $19.99
Netflix price history, USD per month
No longer sold (1 plan)
Show the data as a table
| Observed | Standard with ads | Standard | Premium | Basic |
|---|---|---|---|---|
| Apr 1, 2014SEC filing | $7.99 | |||
| May 1, 2014SEC filing | $8.99 | |||
| Oct 1, 2015SEC filing | $9.99 | |||
| Jan 1, 2016SEC filing | $11.99 | |||
| Jan 9, 2016 | $7.99 | |||
| Oct 1, 2017SEC filing | $10.99 | $13.99 | $7.99 | |
| Jan 1, 2019 | $10.99 | $13.99 | $7.99 | |
| Jan 1, 2021 | $17.99 | $8.99 | ||
| Nov 3, 2022about.netflix.com | $6.99 | |||
| Jan 1, 2023 | $6.99 | $19.99 | ||
| Jan 1, 2026 | $7.99 | $24.99 | ||
| Apr 16, 2026SEC filing | $8.99 | |||
| Nov 3, 2026 | $8.99 | $19.99 | $26.99 | not offered |
Standard with ads appeared by Nov 2022 at $6.99. It went up to $7.99 by Jan 2026 (+14%), and finally went up to $8.99 by Apr 2026 (+13%).
Standard has been listed since Apr 2014, starting at $7.99. It went up to $8.99 by May 2014 (+13%), then went up to $9.99 by Oct 2015 (+11%), then went up to $10.99 by Oct 2017 (+10%), and finally went up to $19.99 by Nov 2026 (+82%).
Premium appeared by Jan 2016 at $11.99. It went up to $13.99 by Oct 2017 (+17%), then went up to $17.99 by Jan 2021 (+29%), then went up to $19.99 by Jan 2023 (+11%), then went up to $24.99 by Jan 2026 (+25%), and finally went up to $26.99 by Nov 2026 (+8%).
Basic appeared by Jan 2016 at $7.99. It went up to $8.99 by Jan 2021 (+13%). It was no longer listed by Nov 2026.
The two-screen HD plan, now Standard, cost $7.99 a month until May 2014, then $8.99, $9.99 from October 2015 and $10.99 from October 2017, and costs $19.99 today. Premium rose from $11.99 in 2016 to $13.99 in October 2017, $17.99 by 2021, $19.99 by 2023, $24.99 by January 2026 and $26.99 now. Basic held at $7.99 from 2016 to 2019, cost $8.99 in 2021 and is closed to new members, replaced by an ad-supported plan that launched at $6.99 in November 2022 and costs $8.99 since spring 2026. Dates for 2014 to 2017 come from Netflix SEC filings, which give the month of each increase.
2026
Disney+ raised the Premium, With Ads, Disney+, Hulu Bundle Premium, Disney+, Hulu, HBO Max Bundle and Disney+, Hulu, HBO Max Bundle (No Ads) prices
- Premium went from $18.99 to $21.49 (+13%)
- With Ads went from $11.99 to $12.49 (+4%)
- Disney+, Hulu Bundle Premium went from $19.99 to $21.99 (+10%)
- Disney+, Hulu, HBO Max Bundle went from $19.99 to $21.99 (+10%)
- Disney+, Hulu, HBO Max Bundle (No Ads) went from $32.99 to $34.99 (+6%)
USD per month. Archived pricing page
Hulu raised the With Ads, Premium and Hulu + Live TV, Disney+, ESPN Select prices
- With Ads went from $5.99 to $12.49 (+109%)
- Premium went from $11.99 to $21.49 (+79%)
- Hulu + Live TV, Disney+, ESPN Select went from $89.99 to $99.99 (+11%)
USD per month. Archived pricing page
Netflix changed its plans and prices
- Standard went from $10.99 to $19.99 (+82%)
- Premium went from $24.99 to $26.99 (+8%)
- Basic no longer listed, was $8.99
USD per month. Archived pricing page
Netflix raised the Standard with ads price
- Standard with ads went from $7.99 to $8.99 (+13%)
USD per month. SEC filing
Disney+ changed its plans and prices
- Premium went from $6.99 to $18.99 (+172%)
- With Ads listed at $11.99
- Disney+, Hulu Bundle listed at $12.99
- Disney+, Hulu Bundle Premium listed at $19.99
- Disney+, Hulu, HBO Max Bundle listed at $19.99
- Disney+, Hulu, HBO Max Bundle (No Ads) listed at $32.99
USD per month. Archived pricing page
HBO Max changed its plans and prices
- Basic with Ads went from $9.99 to $10.99 (+10%)
- Standard went from $14.99 to $18.49 (+23%)
- Premium listed at $22.99
USD per month. Archived pricing page
Hulu changed its plans and prices
- Disney+, Hulu Bundle listed at $12.99
- Hulu + Live TV, Disney+, ESPN Select went from $64.99 to $89.99 (+38%)
USD per month. Archived pricing page
Netflix raised the Standard with ads and Premium prices
- Standard with ads went from $6.99 to $7.99 (+14%)
- Premium went from $19.99 to $24.99 (+25%)
USD per month. Archived pricing page
2023
Netflix raised the Premium price
- Premium went from $17.99 to $19.99 (+11%)
USD per month. Archived pricing page
2022
Netflix added the Standard with ads plan
- Standard with ads listed at $6.99
USD per month. about.netflix.com
2021
HBO Max added the Basic with Ads plan
- Basic with Ads listed at $9.99
USD per month. Archived pricing page
Netflix raised the Premium and Basic prices
- Premium went from $13.99 to $17.99 (+29%)
- Basic went from $7.99 to $8.99 (+13%)
USD per month. Archived pricing page
2017
Netflix raised the Standard and Premium prices
- Standard went from $9.99 to $10.99 (+10%)
- Premium went from $11.99 to $13.99 (+17%)
USD per month. SEC filing
2016
2015
2014
Video streaming and live TV pricing questions
- What does a video streaming service cost?
- Paid plans start at $12.49 per month, with ads for Disney+ (USD per month), $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually for HBO Max (USD per month), $12.49 per month, with ads, $124.99 a year billed annually for Hulu (USD per month), $8.99 per month, with ads, 2 streams, 1080p for Netflix (USD per month), $64.99 per month, sports and news, select markets for Fubo (per month, sports and news, select markets), $8.99 per month, with ads, 3 streams, $89.99 a year billed annually for Paramount+ (per month, with ads, 3 streams, $89.99 a year billed annually), $7.99 per month, with ads, NBC and Bravo shows, no sports or Peacock Originals, $79.99 a year billed annually for Peacock (per month, with ads, NBC and Bravo shows, no sports or Peacock Originals, $79.99 a year billed annually), $19.99 per month, from, 10+ paid channels, 3 streams for Sling TV (per month, from, 10+ paid channels, 3 streams), $71.99 per month, 50+ channels, 3 streams, unlimited DVR; new members $49.99 for 5 months for YouTube TV (per month, 50+ channels, 3 streams, unlimited DVR; new members $49.99 for 5 months). Prices are as shown on each pricing page when it was last read.
- What is video streaming service pricing based on?
- Disney+ and HBO Max and Hulu and Netflix and Fubo and Paramount+ and Peacock and Sling TV and YouTube TV: flat per account.
- Which video streaming and live tv have a free plan?
- Sling TV lists a free plan next to the paid tiers.
- Which video streaming and live tv have changed their prices?
- Disney+: Premium has been listed since Jan 2020, starting at $6.99. It went up to $18.99 by Jan 2026 (+172%), and finally went up to $21.49 by Nov 2026 (+13%). With Ads appeared by Jan 2026 at $11.99. It went up to $12.49 by Nov 2026 (+4%). Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026. Disney+, Hulu Bundle Premium appeared by Jan 2026 at $19.99. It went up to $21.99 by Nov 2026 (+10%). Disney+, Hulu, HBO Max Bundle appeared by Jan 2026 at $19.99. It went up to $21.99 by Nov 2026 (+10%). Disney+, Hulu, HBO Max Bundle (No Ads) appeared by Jan 2026 at $32.99. It went up to $34.99 by Nov 2026 (+6%). HBO Max: Basic with Ads appeared by Jul 2021 at $9.99. It went up to $10.99 by Jan 2026 (+10%). Standard has been listed since Jun 2020, starting at $14.99. It went up to $18.49 by Jan 2026 (+23%). Premium appeared by Jan 2026 at $22.99. The price was unchanged through Nov 2026. Hulu: With Ads has been listed since Jan 2021, starting at $5.99. It went up to $12.49 by Nov 2026 (+109%). Premium has been listed since Jan 2021, starting at $11.99. It went up to $21.49 by Nov 2026 (+79%). Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026. Hulu + Live TV, Disney+, ESPN Select has been listed since Jan 2021, starting at $64.99. It went up to $89.99 by Jan 2026 (+38%), and finally went up to $99.99 by Nov 2026 (+11%). Netflix: Standard with ads appeared by Nov 2022 at $6.99. It went up to $7.99 by Jan 2026 (+14%), and finally went up to $8.99 by Apr 2026 (+13%). Standard has been listed since Apr 2014, starting at $7.99. It went up to $8.99 by May 2014 (+13%), then went up to $9.99 by Oct 2015 (+11%), then went up to $10.99 by Oct 2017 (+10%), and finally went up to $19.99 by Nov 2026 (+82%). Premium appeared by Jan 2016 at $11.99. It went up to $13.99 by Oct 2017 (+17%), then went up to $17.99 by Jan 2021 (+29%), then went up to $19.99 by Jan 2023 (+11%), then went up to $24.99 by Jan 2026 (+25%), and finally went up to $26.99 by Nov 2026 (+8%). Basic appeared by Jan 2016 at $7.99. It went up to $8.99 by Jan 2021 (+13%). It was no longer listed by Nov 2026.
- Are video streaming and live TV prices going up or down?
- Across the 1 plans we chart, list prices over the last three years are rising, by a median 15% a year. Increases outnumber cuts, 24 to 0.
- How are the price predictions calculated?
- Each plan gets a compound yearly rate of change between its first and latest observed list price within the last 36 months. The 6 and 12 month figures apply that rate to the latest price. Plans moving more than 100 percent a year are not projected, and a plan needs at least three observations spanning nine months. It is arithmetic on past list prices, not a forecast of what any company will do.
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