HBO Max pricing
HBO, Warner Bros. and DC streaming with live sports on the ad-free plans
- Priced by
- Flat per account
- Headquarters
- New York, US
- Founded
- 2020
- Pricing page tracked since
- Jun 2020
- Last checked
- Nov 3, 2026
Exhibit 1
HBO Max Standard rose 23% since 2020, from $14.99 to $18.49
HBO Max price history and price changes, USD per month
Show the data as a table
| Observed | Basic with Ads | Standard | Premium |
|---|---|---|---|
| Jun 1, 2020 | $14.99 | ||
| Jul 1, 2021 | $9.99 | $14.99 | |
| Jan 1, 2026 | $10.99 | $18.49 | $22.99 |
| Nov 3, 2026 | $10.99 | $18.49 | $22.99 |
HBO Max's pricing page has been read at 4 points in time between Jun 2020 and Nov 2026. Prices are USD per month.
Basic with Ads appeared by Jul 2021 at $9.99. It went up to $10.99 by Jan 2026 (+10%).
Standard has been listed since Jun 2020, starting at $14.99. It went up to $18.49 by Jan 2026 (+23%).
Premium appeared by Jan 2026 at $22.99. The price was unchanged through Nov 2026.
HBO Max launched in May 2020 with a single ad-free plan at $14.99 a month. In July 2021 it sold two plans, With Ads at $9.99 a month and Ad-Free at $14.99. By January 2026 the ad plan, now Basic with Ads, cost $10.99, the ad-free plan, now Standard, $18.49, and a 4K Premium plan $22.99, prices that still held in November 2026.
Plans and prices
One price per account or subscription, not per team member. Prices as extracted on Nov 3, 2026.
Basic with Ads
$10.99per month, with ads, 2 streams, 1080p, $109.99 a year billed annually
Nov 3, 2026
Standard
$18.49per month, no ads, 2 streams, 1080p, 30 downloads, live sports, $184.99 a year billed annually
Nov 3, 2026
Premium
$22.99per month, no ads, 4 streams, 4K, 100 downloads, live sports, $229.99 a year billed annually
Nov 3, 2026
Compare HBO Max with its category
HBO Max head to head
Both price histories on one chart, plans side by side.
Alternatives to HBO Max
Other products people compare when shopping for this one.
Pricing page over the years
No archived copies of this pricing page were found yet.
Where the pricing page has lived
- www.hbomax.com Jun 2020 to Jan 2026
- help.hbomax.com/us/Answer/Detail/000002547 Nov 2026 to Nov 2026
See how other products lay out their plans in our pricing page examples.
Similar companies
Other tracked companies close to HBO Max by industry, go-to-market motion or location.
HBO Max pricing questions
- How much does HBO Max cost?
- HBO Max plans start at $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually for Basic with Ads and go up to $22.99 per month, no ads, 4 streams, 4K, 100 downloads, live sports, $229.99 a year billed annually for Premium. Prices are as shown on the pricing page when it was last read on Nov 3, 2026.
- Has HBO Max raised its prices?
- HBO Max last raised a list price in Jan 2026: Standard went from $14.99 to $18.49 (+23%), first seen on its pricing page that month. Basic with Ads appeared by Jul 2021 at $9.99. It went up to $10.99 by Jan 2026 (+10%). Standard has been listed since Jun 2020, starting at $14.99. It went up to $18.49 by Jan 2026 (+23%). Premium appeared by Jan 2026 at $22.99. The price was unchanged through Nov 2026. HBO Max launched in May 2020 with a single ad-free plan at $14.99 a month. In July 2021 it sold two plans, With Ads at $9.99 a month and Ad-Free at $14.99. By January 2026 the ad plan, now Basic with Ads, cost $10.99, the ad-free plan, now Standard, $18.49, and a 4K Premium plan $22.99, prices that still held in November 2026. Every HBO Max price change, dated, in the pricing news feed
About HBO Max
HBO Max lists 3 plans, starting with Basic with Ads ($10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually). HBO Max is based in New York, United States and was founded in 2020. Its go-to-market is product-led. It works in Video Streaming, Consumer, Subscription. In its own words: "HBO Max is a consumer streaming service, not business software. In the US Basic with Ads costs $10.99 a month, Standard $18.49 and Premium $22.99 with 4K and four streams, and paying yearly saves about 16 per cent. Live sports come only with Standard and Premium, and an extra member outside the household costs $7.99."