SaaS Pricing Tracker
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HBO Max vs Hulu pricing

HBO Max is cheaper to start: $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually against $12.49 per month, with ads, $124.99 a year billed annually for Hulu. HBO Max has changed its listed prices 3 times since 2020. Hulu has changed its listed prices 4 times since 2021.

HBO Max vs Hulu at a glance

Current list prices as last read from each pricing page.

Starts at
$10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annuallyBasic with Ads, USD per month
Top listed plan
$22.99 per month, no ads, 4 streams, 4K, 100 downloads, live sports, $229.99 a year billed annuallyPremium
Priced by
Flat per account
Free plan
Not recorded
Price history
since 2020
Price changes
3
Starts at
$12.49 per month, with ads, $124.99 a year billed annuallyWith Ads, USD per month
Top listed plan
$99.99 per month, live TV with Hulu, Disney+ and ESPN Select with adsHulu + Live TV, Disney+, ESPN Select
Priced by
Flat per account
Free plan
Not recorded
Price history
since 2021
Price changes
4

Exhibit 1

HBO Max vs Hulu price history

Both histories on one chart. The default line is each product's cheapest paid plan.

Changed between readings
$7$1020222023202420252026$12.49 Hulu With Ads +109%$10.99 HBO Max Basic with Ads +10%
Note: HBO Max: USD per month. Hulu: USD per month. Click a legend entry to add or hide a plan. Log scale.Source: live and archived pricing pages; SaaS Pricing Tracker analysis.
Show the data as a table
ObservedHBO Max Basic with AdsHulu With Ads
Jan 1, 2021$5.99
Jul 1, 2021$9.99
Jan 1, 2026$10.99
Nov 3, 2026$10.99$12.49

Plans side by side

Every plan currently listed, with the price it started at where we have it.

HBO MaxUSD per month

PlanPriceListed since
Basic with Ads$10.99was $9.99 in 2021Jul 2021
Standard$18.49was $14.99 in 2020Jun 2020
Premium$22.99Jan 2026

HuluUSD per month

PlanPriceListed since
With Ads$12.49was $5.99 in 2021Jan 2021
Premium$21.49was $11.99 in 2021Jan 2021
Disney+, Hulu Bundle$12.99Jan 2026
Hulu + Live TV, Disney+, ESPN Select$99.99was $64.99 in 2021Jan 2021

What changed, and when

Every dated price move we have on record for either product, newest first.

  1. Nov 2026Hulu raised the With Ads, Premium and Hulu + Live TV, Disney+, ESPN Select prices. With Ads went from $5.99 to $12.49 (+109%). Premium went from $11.99 to $21.49 (+79%). Hulu + Live TV, Disney+, ESPN Select went from $89.99 to $99.99 (+11%).
  2. Jan 2026HBO Max changed its plans and prices. Basic with Ads went from $9.99 to $10.99 (+10%). Standard went from $14.99 to $18.49 (+23%). Premium listed at $22.99.
  3. Jan 2026Hulu changed its plans and prices. Disney+, Hulu Bundle listed at $12.99. Hulu + Live TV, Disney+, ESPN Select went from $64.99 to $89.99 (+38%).
  4. Jul 2021HBO Max added the Basic with Ads plan. Basic with Ads listed at $9.99.

HBO Max vs Hulu pricing questions

Is HBO Max or Hulu cheaper?
HBO Max starts lower at $10.99 per month, with ads, 2 streams, 1080p, $109.99 a year billed annually, Hulu at $12.49 per month, with ads, $124.99 a year billed annually. Prices are as shown on each pricing page when it was last read.
Has HBO Max or Hulu raised prices?
HBO Max: Basic with Ads appeared by Jul 2021 at $9.99. It went up to $10.99 by Jan 2026 (+10%). Standard has been listed since Jun 2020, starting at $14.99. It went up to $18.49 by Jan 2026 (+23%). Premium appeared by Jan 2026 at $22.99. The price was unchanged through Nov 2026. Hulu: With Ads has been listed since Jan 2021, starting at $5.99. It went up to $12.49 by Nov 2026 (+109%). Premium has been listed since Jan 2021, starting at $11.99. It went up to $21.49 by Nov 2026 (+79%). Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026. Hulu + Live TV, Disney+, ESPN Select has been listed since Jan 2021, starting at $64.99. It went up to $89.99 by Jan 2026 (+38%), and finally went up to $99.99 by Nov 2026 (+11%).
How are HBO Max and Hulu priced?
HBO Max: flat per account, USD per month. Hulu: flat per account, USD per month.

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