
Apple TV pricing
Apple Originals streaming service, formerly Apple TV+
- Priced by
- Flat per account
- Headquarters
- Cupertino, US
- Founded
- Unknown
- Pricing page tracked since
- Mar 2026
- Last checked
- Nov 3, 2026
Exhibit 1
Apple TV Monthly rose 15% since 2026, from $12.99 to $14.99
Apple TV price history and price changes, USD per month
Show the data as a table
| Observed | Monthly |
|---|---|
| Mar 5, 2026apple.com | $12.99 |
| Nov 3, 2026 | $14.99 |
Apple TV's prices have been recorded at 2 points in time between Mar 2026 and Nov 2026. Prices are USD per month.
The plan has been listed since Mar 2026, starting at $12.99. It went up to $14.99 by Nov 2026 (+15%).
Apple TV cost $12.99 a month in the US on March 5, 2026, when Apple started streaming Formula 1 with F1 TV Premium included at no extra cost. By November 3, 2026 the price was $14.99 a month.
Plans and prices
One price per account or subscription, not per team member. Prices as extracted on Nov 3, 2026.
Monthly
$14.99per month, 7-day free trial for new subscribers
Nov 3, 2026
With Peacock
$17.99per month, both services bundled
Nov 3, 2026
Apple TV prices in other countries
This page tracks list prices in one currency. These independent sites track local prices country by country.
- Prices by country and monthly changes subscriptionland.com
Compare Apple TV with its category
Apple TV head to head
Both price histories on one chart, plans side by side.
Alternatives to Apple TV
Other products people compare when shopping for this one.
Pricing page over the years
No archived copies of this pricing page were found yet.
See how other products lay out their plans in our pricing page examples.
Similar companies
Other tracked companies close to Apple TV by industry, go-to-market motion or location.
Apple TV pricing questions
- How much does Apple TV cost?
- Apple TV plans start at $14.99 per month, 7-day free trial for new subscribers for Monthly and go up to $17.99 per month, both services bundled for With Peacock. Prices are as shown on the pricing page when it was last read on Nov 3, 2026.
- Has Apple TV raised its prices?
- Apple TV last raised a list price in Nov 2026: Monthly went from $12.99 to $14.99 (+15%), first seen on its pricing page that month. The plan has been listed since Mar 2026, starting at $12.99. It went up to $14.99 by Nov 2026 (+15%). Apple TV cost $12.99 a month in the US on March 5, 2026, when Apple started streaming Formula 1 with F1 TV Premium included at no extra cost. By November 3, 2026 the price was $14.99 a month. Every Apple TV price change, dated, in the pricing news feed
About Apple TV
Apple TV lists 2 plans, starting with Monthly ($14.99 per month, 7-day free trial for new subscribers). Apple TV is based in Cupertino, United States. Its go-to-market is product-led. It works in Video Streaming, Consumer, Subscription. In its own words: "Apple TV, formerly Apple TV+, is a consumer streaming service for Apple Originals films and series, not business software. In the US it costs $14.99 a month after a 7-day free trial for new subscribers, up from $12.99 in March 2026, and a bundle with Peacock costs $17.99. Since 2026 it is the only US home of Formula 1, with F1 TV Premium included, and it is part of every Apple One plan."
Using these prices? Credit SaaS Pricing Tracker and link to tracker.kimsalmi.com/price/tv.apple.com (CC BY 4.0).