Hulu pricing
On-demand streaming plus Hulu + Live TV, mostly sold bundled with Disney+
- Priced by
- Flat per account
- Headquarters
- Santa Monica, US
- Founded
- 2007
- Pricing page tracked since
- Jan 2021
- Last checked
- Nov 3, 2026
Exhibit 1
Hulu With Ads rose 109% since 2021, from $5.99 to $12.49
Hulu price history and price changes, USD per month
Show the data as a table
| Observed | With Ads | Premium | Disney+, Hulu Bundle | Hulu + Live TV, Disney+, ESPN Select |
|---|---|---|---|---|
| Jan 1, 2021 | $5.99 | $11.99 | $64.99 | |
| Jan 1, 2026 | $12.99 | $89.99 | ||
| Nov 3, 2026 | $12.49 | $21.49 | $12.99 | $99.99 |
Hulu's pricing page has been read at 3 points in time between Jan 2021 and Nov 2026. Prices are USD per month.
With Ads has been listed since Jan 2021, starting at $5.99. It went up to $12.49 by Nov 2026 (+109%).
Premium has been listed since Jan 2021, starting at $11.99. It went up to $21.49 by Nov 2026 (+79%).
Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026.
Hulu + Live TV, Disney+, ESPN Select has been listed since Jan 2021, starting at $64.99. It went up to $89.99 by Jan 2026 (+38%), and finally went up to $99.99 by Nov 2026 (+11%).
In January 2021 Hulu cost $5.99 a month with ads, $11.99 without ads and $64.99 for Hulu + Live TV. By November 2026 the same plans cost $12.49, $21.49 and $99.99, more than double for the ad-supported plan, with Disney+ and ESPN Select now included in Live TV. The Disney+ and Hulu bundle cost $12.99 in both January and November 2026.
Plans and prices
One price per account or subscription, not per team member. Prices as extracted on Nov 3, 2026.
With Ads
$12.49per month, with ads, $124.99 a year billed annually
Nov 3, 2026
Premium
$21.49per month, no ads, 4K, downloads
Nov 3, 2026
Disney+, Hulu Bundle
$12.99per month, both with ads
Nov 3, 2026
Hulu + Live TV, Disney+, ESPN Select
$99.99per month, live TV with Hulu, Disney+ and ESPN Select with ads
Nov 3, 2026
Live TV Only
$98.99per month, live channels without the Hulu library or Disney+
Nov 3, 2026
Compare Hulu with its category
Hulu head to head
Both price histories on one chart, plans side by side.
Alternatives to Hulu
Other products people compare when shopping for this one.
Pricing page over the years
No archived copies of this pricing page were found yet.
Where the pricing page has lived
- www.hulu.com/welcome Jan 2021 to Jan 2026
- help.hulu.com/article/hulu-how-much-does-hulu-cost Nov 2026 to Nov 2026
See how other products lay out their plans in our pricing page examples.
Similar companies
Other tracked companies close to Hulu by industry, go-to-market motion or location.
Hulu pricing questions
- How much does Hulu cost?
- Hulu plans start at $12.49 per month, with ads, $124.99 a year billed annually for With Ads and go up to $99.99 per month, live TV with Hulu, Disney+ and ESPN Select with ads for Hulu + Live TV, Disney+, ESPN Select. Prices are as shown on the pricing page when it was last read on Nov 3, 2026.
- Has Hulu raised its prices?
- Hulu last raised a list price in Nov 2026: Hulu + Live TV, Disney+, ESPN Select went from $89.99 to $99.99 (+11%), first seen on its pricing page that month. With Ads has been listed since Jan 2021, starting at $5.99. It went up to $12.49 by Nov 2026 (+109%). Premium has been listed since Jan 2021, starting at $11.99. It went up to $21.49 by Nov 2026 (+79%). Disney+, Hulu Bundle appeared by Jan 2026 at $12.99. The price was unchanged through Nov 2026. Hulu + Live TV, Disney+, ESPN Select has been listed since Jan 2021, starting at $64.99. It went up to $89.99 by Jan 2026 (+38%), and finally went up to $99.99 by Nov 2026 (+11%). In January 2021 Hulu cost $5.99 a month with ads, $11.99 without ads and $64.99 for Hulu + Live TV. By November 2026 the same plans cost $12.49, $21.49 and $99.99, more than double for the ad-supported plan, with Disney+ and ESPN Select now included in Live TV. The Disney+ and Hulu bundle cost $12.99 in both January and November 2026. Every Hulu price change, dated, in the pricing news feed
About Hulu
Hulu lists 5 plans, starting with With Ads ($12.49 per month, with ads, $124.99 a year billed annually). Hulu is based in Santa Monica, United States and was founded in 2007. Its go-to-market is product-led. It works in Video Streaming, Live TV, Consumer, Subscription. In its own words: "Hulu is a consumer streaming service, not business software. Since September 23, 2026 it costs $12.49 a month with ads and $21.49 for Premium, though the Disney+ and Hulu bundle costs only 50 cents more at $12.99. Hulu + Live TV, bundled with Disney+ and ESPN Select, costs $99.99 a month and $98.99 without the streaming services."