Netflix pricing
Video streaming with an ad-supported Standard plan and ad-free Standard and Premium
- Priced by
- Flat per account
- Headquarters
- Los Gatos, US
- Founded
- 1997
- Pricing page tracked since
- Apr 2014
- Last checked
- Nov 3, 2026
Exhibit 1
Netflix Standard rose 150% since 2014, from $7.99 to $19.99
Netflix price history and price changes, USD per month
No longer sold (1 plan)
Show the data as a table
| Observed | Standard with ads | Standard | Premium | Basic |
|---|---|---|---|---|
| Apr 1, 2014SEC filing | $7.99 | |||
| May 1, 2014SEC filing | $8.99 | |||
| Oct 1, 2015SEC filing | $9.99 | |||
| Jan 1, 2016SEC filing | $11.99 | |||
| Jan 9, 2016 | $7.99 | |||
| Oct 1, 2017SEC filing | $10.99 | $13.99 | $7.99 | |
| Jan 1, 2019 | $10.99 | $13.99 | $7.99 | |
| Jan 1, 2021 | $17.99 | $8.99 | ||
| Nov 3, 2022about.netflix.com | $6.99 | |||
| Jan 1, 2023 | $6.99 | $19.99 | ||
| Jan 1, 2026 | $7.99 | $24.99 | ||
| Apr 16, 2026SEC filing | $8.99 | |||
| Nov 3, 2026 | $8.99 | $19.99 | $26.99 | not offered |
Netflix's pricing page has been read at 13 points in time between Apr 2014 and Nov 2026. Prices are USD per month.
Standard with ads appeared by Nov 2022 at $6.99. It went up to $7.99 by Jan 2026 (+14%), and finally went up to $8.99 by Apr 2026 (+13%).
Standard has been listed since Apr 2014, starting at $7.99. It went up to $8.99 by May 2014 (+13%), then went up to $9.99 by Oct 2015 (+11%), then went up to $10.99 by Oct 2017 (+10%), and finally went up to $19.99 by Nov 2026 (+82%).
Premium appeared by Jan 2016 at $11.99. It went up to $13.99 by Oct 2017 (+17%), then went up to $17.99 by Jan 2021 (+29%), then went up to $19.99 by Jan 2023 (+11%), then went up to $24.99 by Jan 2026 (+25%), and finally went up to $26.99 by Nov 2026 (+8%).
Basic appeared by Jan 2016 at $7.99. It went up to $8.99 by Jan 2021 (+13%). It was no longer listed by Nov 2026.
The two-screen HD plan, now Standard, cost $7.99 a month until May 2014, then $8.99, $9.99 from October 2015 and $10.99 from October 2017, and costs $19.99 today. Premium rose from $11.99 in 2016 to $13.99 in October 2017, $17.99 by 2021, $19.99 by 2023, $24.99 by January 2026 and $26.99 now. Basic held at $7.99 from 2016 to 2019, cost $8.99 in 2021 and is closed to new members, replaced by an ad-supported plan that launched at $6.99 in November 2022 and costs $8.99 since spring 2026. Dates for 2014 to 2017 come from Netflix SEC filings, which give the month of each increase.
Exhibit 2
1 of 1 Netflix plans are on course to cost more by Nov 2027
Netflix price prediction 2027: projected change in each plan over the next 12 months
Standard with ads
Note: Each plan’s trend over the last three years carried forward 12 months, with a likely range from how much the price has moved before. Arithmetic on past list prices, not a forecast.
Plans and prices
One price per account or subscription, not per team member. Prices as extracted on Nov 3, 2026.
Standard with ads
$8.99per month, with ads, 2 streams, 1080p
Nov 3, 2026
Standard
$19.99per month, no ads, 2 streams, 1080p, 1 extra member for $7.99 with ads or $9.99 without
Nov 3, 2026
Premium
$26.99per month, no ads, 4 streams, 4K HDR, up to 2 extra members
Nov 3, 2026
Compare Netflix with its category
Netflix head to head
Both price histories on one chart, plans side by side.
Alternatives to Netflix
Other products people compare when shopping for this one.
Pricing page over the years
No archived copies of this pricing page were found yet.
Where the pricing page has lived
- www.netflix.com Jan 2016 to Jan 2026
- help.netflix.com/en/node/24926 Nov 2026 to Nov 2026
See how other products lay out their plans in our pricing page examples.
Similar companies
Other tracked companies close to Netflix by industry, go-to-market motion or location.
Netflix pricing questions
- How much does Netflix cost?
- Netflix plans start at $8.99 per month, with ads, 2 streams, 1080p for Standard with ads and go up to $26.99 per month, no ads, 4 streams, 4K HDR, up to 2 extra members for Premium. Prices are as shown on the pricing page when it was last read on Nov 3, 2026.
- Has Netflix raised its prices?
- Netflix last raised a list price in Nov 2026: Premium went from $24.99 to $26.99 (+8%), first seen on its pricing page that month. Standard with ads appeared by Nov 2022 at $6.99. It went up to $7.99 by Jan 2026 (+14%), and finally went up to $8.99 by Apr 2026 (+13%). Standard has been listed since Apr 2014, starting at $7.99. It went up to $8.99 by May 2014 (+13%), then went up to $9.99 by Oct 2015 (+11%), then went up to $10.99 by Oct 2017 (+10%), and finally went up to $19.99 by Nov 2026 (+82%). Premium appeared by Jan 2016 at $11.99. It went up to $13.99 by Oct 2017 (+17%), then went up to $17.99 by Jan 2021 (+29%), then went up to $19.99 by Jan 2023 (+11%), then went up to $24.99 by Jan 2026 (+25%), and finally went up to $26.99 by Nov 2026 (+8%). Basic appeared by Jan 2016 at $7.99. It went up to $8.99 by Jan 2021 (+13%). It was no longer listed by Nov 2026. The two-screen HD plan, now Standard, cost $7.99 a month until May 2014, then $8.99, $9.99 from October 2015 and $10.99 from October 2017, and costs $19.99 today. Premium rose from $11.99 in 2016 to $13.99 in October 2017, $17.99 by 2021, $19.99 by 2023, $24.99 by January 2026 and $26.99 now. Basic held at $7.99 from 2016 to 2019, cost $8.99 in 2021 and is closed to new members, replaced by an ad-supported plan that launched at $6.99 in November 2022 and costs $8.99 since spring 2026. Dates for 2014 to 2017 come from Netflix SEC filings, which give the month of each increase. Every Netflix price change, dated, in the pricing news feed
About Netflix
Netflix lists 3 plans, starting with Standard with ads ($8.99 per month, with ads, 2 streams, 1080p). Netflix is based in Los Gatos, United States and was founded in 1997. Its go-to-market is product-led. It works in Video Streaming, Consumer, Subscription. In its own words: "Netflix is a consumer streaming service, not business software. In the US it sells three plans: Standard with ads at $8.99 a month, Standard at $19.99 and Premium at $26.99 with 4K and four streams. Extra members outside the household cost $7.99 with ads or $9.99 without, and there are no annual plans."