Automation and marketing tools pricing
Automation and marketing tools rarely charge per seat. Zapier meters tasks, Buffer counts channels and Ahrefs bundles a usage allowance into a flat monthly fee, which makes their price ladders hard to compare with ordinary SaaS.
Automation and marketing tools compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 ahrefs | €119 per monthLite, EUR per month, billed monthly, as shown to European visitors | €1394 per monthEnterprise | Flat per account | No | read Sep 2026 |
 Buffer | $5 per channel per month, billed yearlyEssentials, USD per social channel per month, billed yearly | $10 per channel per month, billed yearlyTeam | Per channel | Yes | read Sep 2026 |
 HubSpot | not extracted | contact sales | Per contact | No | none yet |
 Zapier | $19.99 per month, billed annually, fromProfessional, USD per month, billed annually, at the smallest task tier | $69 per month, billed annually, fromTeam | Usage based | Yes | read Sep 2026 |
Automation and marketing tools pricing questions
- What does a marketing tool cost?
- Paid plans start at €119 per month for ahrefs (EUR per month, billed monthly, as shown to European visitors), $5 per channel per month, billed yearly for Buffer (USD per social channel per month, billed yearly), $19.99 per month, billed annually, from for Zapier (USD per month, billed annually, at the smallest task tier). Prices are as shown on each pricing page when it was last read.
- What is marketing tool pricing based on?
- ahrefs: flat per account. Buffer: per channel. HubSpot: per contact. Zapier: usage based.
- Which automation and marketing tools have a free plan?
- Buffer, Zapier list a free plan next to the paid tiers.