Automation and marketing tools pricing
Automation and marketing tools rarely charge per seat. Zapier meters tasks, Buffer counts channels and Ahrefs bundles a usage allowance into a flat monthly fee, which makes their price ladders hard to compare with ordinary SaaS.
Exhibit 1
Automation and marketing tools prices over time
The cheapest plan each product still sells, traced back through archived copies of its pricing page. Click a legend entry to hide a product.
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| Observed | Ahrefs Starter | Buffer Essentials | Zapier Professional |
|---|---|---|---|
| Sep 20, 2026 | $5 | $19.99 | |
| Nov 2, 2026 | €27 | $5 | $19.99 |
Exhibit 2
n8n is the cheapest way in at €20, against €134 for Semrush
Entry price of each product, € per month
- n8nStarter€20
- AhrefsStarter€27
- SemrushSEO€134
Automation and marketing tools compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 Ahrefs | €27 per month, billed monthly, as shown to European visitorsStarter, EUR per month, billed monthly, as shown to European visitors | €1394 per monthEnterprise | Flat per account | No | since 2026 |
 Buffer | $5 per channel per month, billed yearlyEssentials, USD per social channel per month, billed yearly | $10 per channel per month, billed yearlyTeam | Per channel | Yes | since 2026 |
 Zapier | $19.99 per month, billed annually, fromProfessional, USD per month, billed annually, at the smallest task tier | $69 per month, billed annually, fromTeam | Usage based | Yes | since 2026 |
 HubSpot | $7 per seat per month, new-customer discount (regular $20)Marketing Hub Starter, USD per seat per month, new-customer discount | $3600 per month, 5 core seats included, additional seats $75 per monthMarketing Hub Enterprise | Per contact | Yes | read Nov 2026 |
 n8n | €20 per month, billed annually, 2,500 executionsStarter, EUR per month, billed annually | €667 per month, billed annually, 40,000 executionsBusiness | Usage based | Yes | read Sep 2026 |
 Semrush | €134 per month, billed monthly, as shown to European visitorsSEO, per month, billed monthly, as shown to European visitors | €526 per month, billed monthly, as shown to European visitorsAdvanced | Flat per account | No | read Sep 2026 |
Head to head
Two products on one chart, plans side by side.
What changed
Every price move we have on record for this category, newest products first.
Exhibit 3
Ahrefs has kept Lite at €119 since 2026
Ahrefs price history, EUR per month, billed monthly, as shown to European visitors
Ahrefs is the SEO toolset built on its own web crawler. Plans are flat monthly subscriptions that include a usage allowance, with extra credits sold on top, and the prices sit far above typical per-seat SaaS.
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| Observed | Lite | Standard | Enterprise | Starter | Advanced |
|---|---|---|---|---|---|
| Sep 20, 2026 | €119 | €229 | €1394 | ||
| Nov 2, 2026 | €119 | €229 | €1394 | €27 | €419 |
Lite has been listed since Sep 2026, starting at €119. The price was unchanged through Nov 2026.
Standard has been listed since Sep 2026, starting at €229. The price was unchanged through Nov 2026.
Enterprise has been listed since Sep 2026, starting at €1394. The price was unchanged through Nov 2026.
Starter appeared by Nov 2026 at €27.
Advanced appeared by Nov 2026 at €419.
Ahrefs shows euro prices in Europe; the US list is about ten percent higher in dollars. Plans include a usage allowance with overage credits on top. Starter at €27 and Advanced at €419 a month are charted from November 2026.
Exhibit 4
Buffer has kept Essentials at $5 since 2026
Buffer price history, USD per social channel per month, billed yearly
Buffer schedules and publishes social media posts. It charges per connected channel, one of the few SaaS products priced by accounts managed instead of people using it.
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| Observed | Essentials | Team |
|---|---|---|
| Sep 20, 2026 | $5 | $10 |
| Nov 2, 2026 | $5 | $10 |
Essentials has been listed since Sep 2026, starting at $5. The price was unchanged through Nov 2026.
Team has been listed since Sep 2026, starting at $10. The price was unchanged through Nov 2026.
Buffer charges per connected social channel rather than per user.
Exhibit 5
Zapier has kept Professional at $19.99 since 2026
Zapier price history, USD per month, billed annually, at the smallest task tier
Zapier connects apps with automated workflows and was the first big no-code automation tool. It prices by the number of tasks run each month, so every plan is a starting price that scales with volume rather than with seats.
Show the data as a table
| Observed | Professional | Team |
|---|---|---|
| Sep 20, 2026 | $19.99 | $69 |
| Nov 2, 2026 | $19.99 | $69 |
Professional has been listed since Sep 2026, starting at $19.99. The price was unchanged through Nov 2026.
Team has been listed since Sep 2026, starting at $69. The price was unchanged through Nov 2026.
Zapier prices by monthly task volume, so each plan is a starting price that rises with the number of tasks.
Automation and marketing tools pricing questions
- What does a marketing tool cost?
- Paid plans start at €27 per month, billed monthly, as shown to European visitors for Ahrefs (EUR per month, billed monthly, as shown to European visitors), $5 per channel per month, billed yearly for Buffer (USD per social channel per month, billed yearly), $19.99 per month, billed annually, from for Zapier (USD per month, billed annually, at the smallest task tier), $7 per seat per month, new-customer discount (regular $20) for HubSpot (USD per seat per month, new-customer discount), €20 per month, billed annually, 2,500 executions for n8n (EUR per month, billed annually), €134 per month, billed monthly, as shown to European visitors for Semrush (per month, billed monthly, as shown to European visitors). Prices are as shown on each pricing page when it was last read.
- What is marketing tool pricing based on?
- Ahrefs and Semrush: flat per account. Buffer: per channel. Zapier and n8n: usage based. HubSpot: per contact.
- Which automation and marketing tools have a free plan?
- Buffer, Zapier, HubSpot, n8n list a free plan next to the paid tiers.
- Which automation and marketing tools have changed their prices?
- Ahrefs: Starter appeared by Nov 2026 at €27. Advanced appeared by Nov 2026 at €419.
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