Data analysis and BI tools pricing
Analytics tools split between per-editor subscriptions with free viewers and flat per-instance prices with a per-user fee above a bundled allowance. Open source editions anchor the low end of the category.
Exhibit 1
Data analysis and BI tools prices over time
The cheapest plan each product still sells, traced back through archived copies of its pricing page. Click a legend entry to hide a product.
Show the data as a table
| Observed | Count Pro | Hex Professional | Metabase Starter | SaturnSQL Starter |
|---|---|---|---|---|
| Jun 21, 2021 | $85 | |||
| May 23, 2022 | $24 | |||
| Aug 8, 2022 | $85 | |||
| Nov 14, 2022 | $24 | |||
| Aug 9, 2023 | $36 | |||
| Oct 5, 2023 | $85 | |||
| Feb 26, 2024 | $36 | |||
| Sep 10, 2024 | $36 | |||
| Oct 4, 2024 | $85 | |||
| Mar 11, 2025 | $36 | |||
| Apr 11, 2025 | $85 | |||
| Oct 7, 2025 | $36 | |||
| Jan 17, 2026 | $49 | |||
| Feb 19, 2026 | €19 | |||
| Apr 6, 2026 | $36 | |||
| Apr 14, 2026 | $100 | |||
| Sep 7, 2026 | $36 | |||
| Sep 20, 2026 | $49 | $36 | $100 | €19 |
| Oct 10, 2026 | €19 | |||
| Nov 2, 2026 | $49 | $36 | $100 | |
| Nov 3, 2026 | €19 |
Data analysis and BI tools compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 Count | $49 per editor per monthPro, USD per editor per month, billed yearly | single paid plan | Per editor | Yes | since 2024 |
 Hex | $36 per editor per monthProfessional, USD per editor per month, billed monthly | $75 per editor per monthTeam | Per editor | Yes | since 2022 |
 Metabase | $100 per month for 5 users, then $6 per userStarter, USD per month for the included users (5 on Starter, 10 on Pro), billed monthly | $575 per month for 10 usersPro | Flat per company | Yes | since 2021 |
 SaturnSQL | €19 per user per month, billed monthly, 14-day trialStarter, EUR per user per month, billed monthly | €79 per seat per month, billed monthly, bought through salesPro (AI) | Per seat | Yes | since 2026 |
 Mode | contact sales | contact sales | Contact sales | Yes | read Nov 2026 |
 Power BI | $14 per user per month, paid yearlyPro, per user per month, paid yearly | $24 per user per month, paid yearlyPremium Per User | Per seat | Yes | read Nov 2026 |
 Retool | €9 per builder per month, billed annually, plus €5 per internal user per month, as shown to European visitorsTeam, EUR per builder per month, billed annually, plus €5 per internal user per month, as shown to European visitors | €46 per builder per month, billed annually, plus €14 per internal user per month, as shown to European visitorsBusiness | Per seat | Yes | read Nov 2026 |
 Sisense | contact sales | contact sales | Contact sales | No | read Sep 2026 |
| Tableau | £11.97 per user per monthViewer, GBP per user per month, excluding VAT, reseller price | £91.77 per user per monthEnterprise Creator | unknown | No | read Apr 2024 |
Head to head
Two products on one chart, plans side by side.
How data analysis and BI tools prices changed, and a 2027 prediction
Every list price change on record for data analysis and BI tools, with a trend line and a simple 6 and 12 month projection for each plan. Each change is read from an archived copy of the pricing page.
- dated price changes
- 7
- increases / cuts
- 4 / 1
- earliest snapshot
- 2021
- median change a year
- 0%
Exhibit 2
1 of 3 data analysis and BI tools are on course to cost more by Nov 2027
Data analysis and BI tools price prediction 2027: projected change in each product's headline price over the next 12 months
Metabase
Starter
Hex
Professional
Count
Pro
Note: The trend of each headline plan over the last three years carried forward 12 months, with a likely range from how much the price has moved before. Arithmetic on past list prices, not a forecast.
Exhibit 3
1 of 3 products raised their headline price over the last three years
Compound yearly change of each product's headline plan, last three years
- MetabaseStarter+8% a year
- HexProfessional0% a year
- CountPro0% a year
Exhibit 4
Trend and price prediction, plan by plan
Compound yearly change from each plan’s first to latest price within the last three years, and where the price lands in 6 and 12 months if that rate holds. A projection from past list prices, not a forecast.
| Product and plan | From | Now | Per year | In 6 months | In 12 months |
|---|---|---|---|---|---|
| MetabaseUSD per month for the included users (5 on Starter, 10 on Pro), billed monthly | |||||
| Starter | $85Oct 2024 | $100 | +8% | $103.99$95.87 to $112.79 | $108.13$96.4 to $121.3 |
| Pro | $500Apr 2024 | $575 | +6% | $591.16$555.34 to $629.29 | $607.77$556.35 to $663.94 |
| HexUSD per editor per month, billed monthly | |||||
| Professional | $36Feb 2024 | $36 | 0% | $36$34.75 to $37.3 | $36$34.24 to $37.85 |
| Team | $75Feb 2024 | $75 | 0% | $75$72.39 to $77.7 | $75$71.34 to $78.85 |
| CountUSD per editor per month, billed yearly | |||||
| Pro | $49Jan 2026 | $49 | 0% | $49$47.3 to $50.76 | $49$46.61 to $51.51 |
Exhibit 5
Count has kept Pro at $49 since 2026
Count price history, USD per editor per month, billed yearly
Count is a whiteboard-style canvas for data analysis. Small teams use it for free, larger ones pay per editor, and it competes with notebooks as much as with dashboards.
No longer sold (3 plans)
Show the data as a table
| Observed | Pro | Professional (per analyst) | Business (per analyst) | Scale |
|---|---|---|---|---|
| Mar 1, 2024 | $69 | $99 | ||
| Sep 15, 2024 | not offered | not offered | ||
| Jan 17, 2026 | $49 | $69 | ||
| Sep 20, 2026 | $49 | $69 | ||
| Nov 2, 2026 | $49 | not offered |
Professional (per analyst) has been listed since Mar 2024, starting at $69. It was no longer listed by Sep 2024.
Business (per analyst) has been listed since Mar 2024, starting at $99. It was no longer listed by Sep 2024.
Pro appeared by Jan 2026 at $49. The price was unchanged through Nov 2026.
Scale appeared by Jan 2026 at $69. It was no longer listed by Nov 2026.
Count has repriced almost every year. In 2023 it sold flat plans ($299 a month with 5 analyst seats, $999 with 10), in early 2024 per analyst seats, from late 2024 flat plans again ($199, $999 and $1,799 a month by number of analysts), and since 2026 per editor seats with free viewers. By November 2026 the Scale plan was gone, leaving Free, Pro and Enterprise.
Exhibit 6
Hex Professional rose 50% since 2022, from $24 to $36
Hex price history, USD per editor per month, billed monthly
Hex is a collaborative notebook for data teams that mixes SQL, Python and no-code cells. It charges per editor and lets viewers in for free.
Show the data as a table
| Observed | Professional | Team |
|---|---|---|
| May 23, 2022 | $24 | $75 |
| Nov 14, 2022 | $24 | $75 |
| Aug 9, 2023 | $36 | $75 |
| Feb 26, 2024 | $36 | $75 |
| Sep 10, 2024 | $36 | $75 |
| Mar 11, 2025 | $36 | $75 |
| Oct 7, 2025 | $36 | $75 |
| Apr 6, 2026 | $36 | |
| Sep 7, 2026 | $36 | |
| Sep 20, 2026 | $36 | $75 |
| Nov 2, 2026 | $36 | $75 |
Professional has been listed since May 2022, starting at $24. It went up to $36 by Aug 2023 (+50%).
Team has been listed since May 2022, starting at $75. The price was unchanged through Nov 2026.
Hex charges per editor (originally called an author or admin); viewers are free. Professional went from $24 to $36 between November 2022 and August 2023, a 50 percent increase, while Team has been $75 since the first archived copy in 2022.
Exhibit 7
Metabase Pro fell 23% since 2021, from $749 to $575
Metabase price history, USD per month for the included users (5 on Starter, 10 on Pro), billed monthly
Metabase is the open source business intelligence tool that companies self-host for free and then move to the cloud plans. Those plans charge a flat base per instance with a handful of users included and a per-user fee above that.
Show the data as a table
| Observed | Starter | Pro |
|---|---|---|
| Jun 21, 2021 | $85 | $749 |
| Jan 24, 2022 | $500 | |
| Aug 8, 2022 | $85 | |
| Apr 19, 2023 | $500 | |
| Oct 5, 2023 | $85 | |
| Apr 25, 2024 | $500 | |
| Oct 4, 2024 | $85 | |
| Apr 11, 2025 | $85 | $500 |
| Apr 14, 2026 | $100 | $575 |
| Sep 4, 2026 | $575 | |
| Sep 20, 2026 | $100 | $575 |
| Nov 2, 2026 | $100 | $575 |
Starter has been listed since Jun 2021, starting at $85. It went up to $100 by Apr 2026 (+18%).
Pro has been listed since Jun 2021, starting at $749. It came down to $500 by Jan 2022 (-33%), and finally went up to $575 by Apr 2026 (+15%).
Metabase Cloud launched with Starter at $85 and Growth at $749 in 2021. Growth became Pro at $500 in early 2022, so the Pro series continues from it. Both plans held for four years until Starter went to $100 and Pro to $575 between April 2025 and April 2026, with the per additional user fee rising from $5 to $6 and from $10 to $12.
Exhibit 8
SaturnSQL Pro (AI) rose 172% since 2026, from €29 to €79
SaturnSQL price history, EUR per user per month, billed monthly
SaturnSQL is a browser-based SQL editor for teams. Everyone connects to the same databases, keeps queries in a shared library, schedules them and pushes results to Slack, Google Sheets or CSV, with autocomplete that knows the schema and an AI assistant that turns plain language into SQL.
Show the data as a table
| Observed | Starter | Pro (AI) |
|---|---|---|
| Feb 19, 2026 | €19 | €29 |
| Sep 20, 2026 | €19 | €29 |
| Oct 10, 2026 | €19 | €79 |
| Nov 3, 2026 | €19 | €79 |
Starter has been listed since Feb 2026, starting at €19. The price was unchanged through Nov 2026.
Pro (AI) has been listed since Feb 2026, starting at €29. It went up to €79 by Oct 2026 (+172%).
SaturnSQL does not offer annual billing yet. In October 2026 the Pro plan with AI features moved from €29 to €79 per seat and, like Enterprise, is now bought through sales; Starter stayed at €19 with a 14-day trial.
2026
Count dropped the Scale plan
- Scale no longer listed, was $69
USD per editor per month, billed yearly. Archived pricing page
SaturnSQL raised the Pro (AI) price
- Pro (AI) went from €29 to €79 (+172%)
EUR per user per month, billed monthly. Archived pricing page
Metabase raised the Starter and Pro prices
- Starter went from $85 to $100 (+18%)
- Pro went from $500 to $575 (+15%)
USD per month for the included users (5 on Starter, 10 on Pro), billed monthly. Archived pricing page
Count added the Pro and Scale plans
- Pro listed at $49
- Scale listed at $69
USD per editor per month, billed yearly. Archived pricing page
2024
Count dropped the Professional (per analyst) and Business (per analyst) plans
- Professional (per analyst) no longer listed, was $69
- Business (per analyst) no longer listed, was $99
USD per editor per month, billed yearly. Archived pricing page
2023
Hex raised the Professional price
- Professional went from $24 to $36 (+50%)
USD per editor per month, billed monthly. Archived pricing page
2022
Metabase cut the Pro price
- Pro went from $749 to $500 (-33%)
USD per month for the included users (5 on Starter, 10 on Pro), billed monthly. Archived pricing page
Data analysis and BI tools pricing questions
- What does a data analysis tool cost?
- Paid plans start at $49 per editor per month for Count (USD per editor per month, billed yearly), $36 per editor per month for Hex (USD per editor per month, billed monthly), $100 per month for 5 users, then $6 per user for Metabase (USD per month for the included users (5 on Starter, 10 on Pro), billed monthly), €19 per user per month, billed monthly, 14-day trial for SaturnSQL (EUR per user per month, billed monthly), $14 per user per month, paid yearly for Power BI (per user per month, paid yearly), €9 per builder per month, billed annually, plus €5 per internal user per month, as shown to European visitors for Retool (EUR per builder per month, billed annually, plus €5 per internal user per month, as shown to European visitors), £11.97 per user per month for Tableau (GBP per user per month, excluding VAT, reseller price). Prices are as shown on each pricing page when it was last read.
- What is data analysis tool pricing based on?
- Count and Hex: per editor. Metabase: flat per company. SaturnSQL and Power BI and Retool: per seat. Mode and Sisense: contact sales.
- Which data analysis and bi tools have a free plan?
- Count, Hex, Metabase, SaturnSQL, Mode, Power BI, Retool list a free plan next to the paid tiers.
- Which data analysis and bi tools have changed their prices?
- Count: Professional (per analyst) has been listed since Mar 2024, starting at $69. It was no longer listed by Sep 2024. Business (per analyst) has been listed since Mar 2024, starting at $99. It was no longer listed by Sep 2024. Pro appeared by Jan 2026 at $49. The price was unchanged through Nov 2026. Scale appeared by Jan 2026 at $69. It was no longer listed by Nov 2026. Hex: Professional has been listed since May 2022, starting at $24. It went up to $36 by Aug 2023 (+50%). Metabase: Starter has been listed since Jun 2021, starting at $85. It went up to $100 by Apr 2026 (+18%). Pro has been listed since Jun 2021, starting at $749. It came down to $500 by Jan 2022 (-33%), and finally went up to $575 by Apr 2026 (+15%). SaturnSQL: Pro (AI) has been listed since Feb 2026, starting at €29. It went up to €79 by Oct 2026 (+172%).
- Are data analysis and BI tools prices going up or down?
- Across the 5 plans we chart, list prices over the last three years are roughly flat. Increases outnumber cuts, 4 to 1.
- How are the price predictions calculated?
- Each plan gets a compound yearly rate of change between its first and latest observed list price within the last 36 months. The 6 and 12 month figures apply that rate to the latest price. Plans moving more than 100 percent a year are not projected, and a plan needs at least three observations spanning nine months. It is arithmetic on past list prices, not a forecast of what any company will do.
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