What does a sales intelligence tool cost?

Paid plans start at $49 per user per month, billed annually ($65 monthly), 30,000 credits a year for Apollo (USD per user per month, billed annually), $167 per month, billed annually ($185 billed monthly), 2,500 data credits and 15,000 actions a month for Clay (USD per month, billed annually), €34 per account per month, billed annually (€49 monthly), 2,000 credits a month, unlimited users, as shown to European visitors for Hunter (EUR per account per month, billed annually, as shown to European visitors), $49.90 per account per month, billed monthly, 25 percent off annually, 400 credits a month, 1 seat for Lusha (USD per account per month, billed monthly), $19 per user per month, billed annually, 1,200 email exports a year for RocketReach (USD per user per month, billed annually). Prices are as shown on each pricing page when it was last read.

What is sales intelligence tool pricing based on?

Apollo and Hunter and Lusha and RocketReach: per seat. Clay: credits. Cognism and Seamless.AI and ZoomInfo: contact sales.

Which sales intelligence and b2b data have a free plan?

Apollo, Clay, Hunter, Lusha, Seamless.AI list a free plan next to the paid tiers.

Sales intelligence and B2B data pricing

B2B contact data is sold in credits as much as in seats, so the plan price says less than the allowance behind it. Apollo, RocketReach, Lusha and Hunter publish self-serve prices from about $19 a month, while ZoomInfo, Cognism and Seamless.AI sell their paid plans only through sales.

Sales intelligence and B2B data compared

Current list prices as last read from each pricing page.

Product	Starts at	Top listed plan	Priced by	Free plan	History
Apollo	$49 per user per month, billed annually ($65 monthly), 30,000 credits a yearBasic, USD per user per month, billed annually	$119 per user per month, billed annually only, minimum 3 seats, 72,000 credits a yearOrganization	Per seat	Yes	read Oct 2026
Clay	$167 per month, billed annually ($185 billed monthly), 2,500 data credits and 15,000 actions a monthLaunch, USD per month, billed annually	$446 per month, billed annually ($495 billed monthly), 6,000 data credits and 40,000 actions a monthGrowth	Credits	Yes	read Oct 2026
Cognism	not extracted	single paid plan	Contact sales	No	read Oct 2026
Hunter	€34 per account per month, billed annually (€49 monthly), 2,000 credits a month, unlimited users, as shown to European visitorsStarter, EUR per account per month, billed annually, as shown to European visitors	€209 per account per month, billed annually (€299 monthly), 25,000 credits a month, unlimited users, as shown to European visitorsScale	Per seat	Yes	read Oct 2026
Lusha	$49.90 per account per month, billed monthly, 25 percent off annually, 400 credits a month, 1 seatStarter, USD per account per month, billed monthly	$399.90 per account per month, billed monthly, 25 percent off annually, 3,400 credits a month, 5 seatsPremium	Per seat	Yes	read Oct 2026
RocketReach	$19 per user per month, billed annually, 1,200 email exports a yearEssentials, USD per user per month, billed annually	$115 per user per month, billed annually, 20,000 exports a yearUltimate	Per seat	No	read Oct 2026
Seamless.AI	not extracted	single paid plan	Contact sales	Yes	read Oct 2026
ZoomInfo	not extracted	single paid plan	Contact sales	No	read Oct 2026

Head to head

Two products on one chart, plans side by side.

Sales intelligence and B2B data pricing questions

What does a sales intelligence tool cost?: Paid plans start at $49 per user per month, billed annually ($65 monthly), 30,000 credits a year for Apollo (USD per user per month, billed annually), $167 per month, billed annually ($185 billed monthly), 2,500 data credits and 15,000 actions a month for Clay (USD per month, billed annually), €34 per account per month, billed annually (€49 monthly), 2,000 credits a month, unlimited users, as shown to European visitors for Hunter (EUR per account per month, billed annually, as shown to European visitors), $49.90 per account per month, billed monthly, 25 percent off annually, 400 credits a month, 1 seat for Lusha (USD per account per month, billed monthly), $19 per user per month, billed annually, 1,200 email exports a year for RocketReach (USD per user per month, billed annually). Prices are as shown on each pricing page when it was last read.
What is sales intelligence tool pricing based on?: Apollo and Hunter and Lusha and RocketReach: per seat. Clay: credits. Cognism and Seamless.AI and ZoomInfo: contact sales.
Which sales intelligence and b2b data have a free plan?: Apollo, Clay, Hunter, Lusha, Seamless.AI list a free plan next to the paid tiers.