SaaS Pricing Tracker

Identity and security tools pricing

Security software is priced per user, per device or per protected asset, and almost always with an enterprise tier that hides its price. Developer-facing products in the category tend to publish a free tier and a monthly per-seat price; the ones sold to IT departments publish a contact form.

Price history and 2027 prediction

Exhibit 1

Identity and security tools prices over time

The cheapest plan each product still sells, traced back through archived copies of its pricing page. Click a legend entry to hide a product.

Changed between readings
$1$2$5$10$20$5020182020202220242026$72 Zscaler ZIA Essentials$3 LastPass Premium +50%$1.65 Bitwarden Premium +99%
Note: Bitwarden: USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). LastPass: USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Zscaler: USD per user per year, list price. Log scale.Source: live and archived pricing pages; SaaS Pricing Tracker analysis.
Show the data as a table
ObservedBitwarden PremiumLastPass PremiumZscaler ZIA Essentials
Aug 29, 2017$2
Aug 2, 2018$2
Aug 7, 2019$3
Aug 8, 2020$0.83
Aug 7, 2022$3
Jul 27, 2023static.carahsoft.com$72
Sep 1, 2023$0.83
Feb 15, 2024assets.applytosupply.digitalmarketplace.service.gov.uk$72
Aug 9, 2025$3
Dec 2, 2025$0.83
Mar 2, 2026$1.65
Oct 9, 2026$1.65
Every price change and the 2027 prediction

Exhibit 2

Rapid7 is the cheapest way in at $1.62, against $35 for Auth0

Entry price of each product, USD per month

  • Rapid7InsightVM$1.62
  • BitwardenPremium$1.65
  • CloudflareZero Trust Pay-as-you-go$7
  • SnykTeam$25
  • Auth0Essentials (B2C)$35

Identity and security tools compared

Current list prices as last read from each pricing page.

ProductStarts atTop listed planPriced byFree planHistory
Bitwarden$1.65 per month, billed annuallyPremium, USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users)$6 per user per month, billed annuallyEnterprisePer seatNosince 2020
LastPass€2.90 per month, billed annually, as shown to European visitorsPremium, USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users)€10 per user per month, billed annually, as shown to European visitorsBusiness MaxPer seatYessince 2017
Zscaler$72 per user per yearZIA Essentials, USD per user per year, list price$225 per user per yearZero Trust User BusinessunknownNosince 2023
Auth0$35 per month, billed monthly, up to 500 monthly active usersEssentials (B2C), USD per month, billed monthly, up to 500 monthly active users$240 per month, billed monthly, up to 500 monthly active usersProfessional (B2C)Per seatYesread Nov 2026
Automox$1 per endpoint per month, billed annuallyPatch OS, USD per endpoint per month, billed annuallycontact salesFlat per accountNoread Nov 2026
Cloudflare$7 per user per monthZero Trust Pay-as-you-go, USD per month, billed annually$200 per month, billed annually ($250 monthly)BusinessPer seatYesread Nov 2026
CrowdStrike£93 per endpoint per yearFalcon Pro, GBP per endpoint per year, reseller price, 2-year term, 50 endpoints£175 per endpoint per yearFalcon EliteunknownNoread May 2024
Doppler$21 per user per monthTeam, USD per user per monthcontact salesPer seatYesread Nov 2026
Duo Security$3 per user per monthDuo Essentials, USD per user per month$9 per user per monthDuo PremierPer seatYesread Nov 2026
Fleet$7 per host per monthPremium, USD per host per monthcontact salesPer hostYesread Sep 2026
Okta$6 per user per month, billed annually, $1,500 annual contract minimumStarter, USD per user per month, billed annually, $1,500 annual contract minimum$3000 per month, billed annually, usage-based add-ons extraCustomer Identity Enterprise base platformPer seatNoread Nov 2026
Orca Securitycontact salescontact salesContact salesNoread Sep 2026
Personacontact salescontact salesContact salesNoread Sep 2026
Ping Identitycontact salescontact salesContact salesNoread Sep 2026
Rapid7$1.62 per month per asset, starting at, 500 assetsInsightVM, USD per month, starting at$5775 per month, starting at, up to 500 instancesInsightCloudSecFlat per accountNoread Sep 2026
Salt Securitycontact salescontact salesContact salesNoread Sep 2026
SentinelOne$113.40 per endpointComplete, workstation, USD per endpoint, recommended retail price for 100 to 500 endpoints$231.12 per endpointComplete, serverunknownNoread May 2024
Snyk$25 per month, billed monthly, starting price, up to 10 developersTeam, USD per month, billed monthly, starting price, up to 10 developerscontact salesFlat per accountYesread Nov 2026
Tenable$3700 per year, 1 year subscription, up to 250 assetsTenable One, USD per year, 1 year license$6790 per year, 1 year licenseNessus ExpertOne-time licenseNoread Sep 2026

Head to head

Two products on one chart, plans side by side.

How identity and security tools prices changed, and a 2027 prediction

Every list price change on record for identity and security tools, with a trend line and a simple 6 and 12 month projection for each plan. Each change is read from an archived copy of the pricing page.

dated price changes
9
increases / cuts
13 / 0
earliest snapshot
2017
median change a year
+24%

Exhibit 3

2 of 2 identity and security tools are on course to cost more by Nov 2027

Identity and security tools price prediction 2027: projected change in each product's headline price over the next 12 months

Last three yearsProjected to fallProjected to riseNext 12 months, shaded: likely range

Bitwarden

Families

$3.33$3.99$4.93 (+24%)2023Today2027

LastPass

Enterprise

$4$6$7.4 (+23%)2017Today2020

Note: The trend of each headline plan over the last three years carried forward 12 months, with a likely range from how much the price has moved before. Arithmetic on past list prices, not a forecast.

Exhibit 4

2 of 2 products raised their headline price over the last three years

Compound yearly change of each product's headline plan, last three years

Price fellPrice rose
  • BitwardenPremium+124% a year
  • LastPassEnterprise+23% a year
Source: Live and archived pricing pages; SaaS Pricing Tracker analysis.

Exhibit 5

Trend and price prediction, plan by plan

Compound yearly change from each plan’s first to latest price within the last three years, and where the price lands in 6 and 12 months if that rate holds. A projection from past list prices, not a forecast.

Product and planFromNowPer yearIn 6 monthsIn 12 months
BitwardenUSD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users)
Premium$0.83Dec 2025$1.65+124%too volatile to project
Families$3.33Dec 2025$3.99+24%$4.44$3.86 to $5.1$4.93$4.05 to $6.01
LastPassUSD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users)
Enterprise$4Aug 2017$6+23%$6.66$6.43 to $6.9$7.4$7.04 to $7.78

Exhibit 6

Bitwarden Families rose 299% since 2020, from $1 to $3.99

Bitwarden price history, USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users)

Bitwarden is the open-source password manager and the cheapest of the mainstream options by a wide margin: Premium is under $2 a month and a Teams seat is $4, roughly half what 1Password or Dashlane charge. Being open source also means it can be self-hosted for free, which none of its closed-source rivals allow.

Changed between readings
$1$2$5202120222023202420252026$6 Enterprise +20%$4 Teams +33%$3.99 Families +20%$1.65 Premium +99%
Note: USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Log scale.Source: Internet Archive snapshots of bitwarden.com/pricing and the live pricing pages; SaaS Pricing Tracker analysis.
Show the data as a table
ObservedPremiumFamiliesTeamsEnterprise
Aug 8, 2020$0.83$1
Aug 11, 2021$3.33
Aug 4, 2022$3$5
Sep 1, 2023$0.83$3.33$3$5
Mar 2, 2024$4$6
Dec 2, 2025$0.83$3.33
Mar 2, 2026$1.65$3.99
Oct 9, 2026$1.65$3.99$4$6

Premium has been listed since Aug 2020, starting at $0.83. It went up to $1.65 by Mar 2026 (+99%).

Families has been listed since Aug 2020, starting at $1. It went up to $3.33 by Aug 2021 (+233%), and finally went up to $3.99 by Mar 2026 (+20%).

Teams appeared by Aug 2022 at $3. It went up to $4 by Mar 2024 (+33%).

Enterprise appeared by Aug 2022 at $5. It went up to $6 by Mar 2024 (+20%).

Premium cost $10 a year for at least six years before going to $19.80 ($1.65 a month) in early 2026, when Families also rose from $40 to $47.88 a year. Families had started at $1 a month for five users before becoming a six-user $40 plan by 2021. Teams went from $3 to $4 per user and Enterprise from $5 to $6 between September 2023 and February 2024.

Full Bitwarden pricing analysisVisit Bitwarden

Exhibit 7

LastPass Teams rose 76% since 2017, from $2.42 to $4.25

LastPass price history, USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users)

LastPass is one of the oldest mainstream password managers, and the one whose reputation took the biggest hit from a string of security breaches disclosed in 2022. Its pricing page shows euros rather than dollars, and runs from a free single-device plan up to Business Max at €10 a user a month for unlimited SSO apps.

Changed between readings
$0$2$4$6$8$1020182020202220242026$9 Business Max$7 Business +17%$6 Enterprise +50%$4.25 Teams +6%$4 Families$3 Premium +50%
Note: USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users).Source: Internet Archive snapshots of lastpass.com/pricing; from 2020 the prices come from the price table in the archived page script; SaaS Pricing Tracker analysis.
Show the data as a table
ObservedPremiumFamiliesTeamsEnterpriseBusinessBusiness Max
Aug 29, 2017$2$2.42$4
Aug 2, 2018$2$4$2.42$4
Aug 7, 2019$3$4$4$6
Aug 7, 2022$3$4$4$6
Aug 9, 2025$3$4$4.25$7$9

Premium has been listed since Aug 2017, starting at $2. It went up to $3 by Aug 2019 (+50%).

Families appeared by Aug 2018 at $4. The price was unchanged through Aug 2025.

Teams has been listed since Aug 2017, starting at $2.42. It went up to $4 by Aug 2019 (+65%), and finally went up to $4.25 by Aug 2025 (+6%).

Enterprise has been listed since Aug 2017, starting at $4. It went up to $6 by Aug 2019 (+50%).

Business appeared by Aug 2022 at $6. It went up to $7 by Aug 2025 (+17%).

Business Max appeared by Aug 2025 at $9.

Premium went from $24 to $36 a year in 2019, the same year Teams rose from $2.42 to $4 per user and Enterprise from $4 to $6. Enterprise was later replaced by Business at $6, which reached $7 by 2025 while Teams went to $4.25. Families has stayed at $4 a month since it launched. The live page shows euro prices to European visitors, so the US dollar series ends with the August 2025 snapshot.

Full LastPass pricing analysisVisit LastPass

Exhibit 8

Zscaler ZIA Business rose 3% since 2023, from $87 to $90

Zscaler price history, USD per user per year, list price

Changed between readings
$0$50$100$150$200$250202420252026$225 ZPA Transformation$225 Zero Trust User Business$160 ZIA Transformation +2%$140 ZPA Business +1%$90 ZIA Business +3%$72 ZIA Essentials
Note: USD per user per year, list price.Source: Zscaler list prices from the Carahsoft government price list for FY24 and the Zscaler price book effective February 15, 2024, filed on the UK G-Cloud 14 framework; SaaS Pricing Tracker analysis.
Show the data as a table
ObservedZIA EssentialsZIA BusinessZIA TransformationZPA BusinessZPA TransformationZero Trust User Business
Jul 27, 2023static.carahsoft.com$72$87$157$138$225$225
Feb 15, 2024assets.applytosupply.digitalmarketplace.service.gov.uk$72$90$160$140$225$225

ZIA Essentials has been listed since Jul 2023, starting at $72. The price was unchanged through Feb 2024.

ZIA Business has been listed since Jul 2023, starting at $87. It went up to $90 by Feb 2024 (+3%).

ZIA Transformation has been listed since Jul 2023, starting at $157. It went up to $160 by Feb 2024 (+2%).

ZPA Business has been listed since Jul 2023, starting at $138. It went up to $140 by Feb 2024 (+1%).

ZPA Transformation has been listed since Jul 2023, starting at $225. The price was unchanged through Feb 2024.

Zero Trust User Business has been listed since Jul 2023, starting at $225. The price was unchanged through Feb 2024.

Zscaler publishes no prices on its website, but its list prices appear in government purchasing documents. The FY24 government price list from Carahsoft, its US public sector distributor, put ZIA Business at $87 per user per year. The price book effective February 15, 2024 raised it to $90, ZIA Transformation from $157 to $160 and ZPA Business from $138 to $140, with a $5,000 minimum order.

Full Zscaler pricing analysisVisit Zscaler

2026

  1. Bitwarden raised the Premium and Families prices

    • Premium went from $0.83 to $1.65 (+99%)
    • Families went from $3.33 to $3.99 (+20%)

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

2025

  1. LastPass changed its plans and prices

    • Teams went from $4 to $4.25 (+6%)
    • Business went from $6 to $7 (+17%)
    • Business Max listed at $9

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

2024

  1. Bitwarden raised the Teams and Enterprise prices

    • Teams went from $3 to $4 (+33%)
    • Enterprise went from $5 to $6 (+20%)

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

  2. Zscaler raised the ZIA Business, ZIA Transformation and ZPA Business prices

    • ZIA Business went from $87 to $90 (+3%)
    • ZIA Transformation went from $157 to $160 (+2%)
    • ZPA Business went from $138 to $140 (+1%)

    USD per user per year, list price. assets.applytosupply.digitalmarketplace.service.gov.uk

2022

  1. LastPass added the Business plan

    • Business listed at $6

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

  2. Bitwarden added the Teams and Enterprise plans

    • Teams listed at $3
    • Enterprise listed at $5

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

2021

  1. Bitwarden raised the Families price

    • Families went from $1 to $3.33 (+233%)

    USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users). Archived pricing page

2019

  1. LastPass raised the Premium, Teams and Enterprise prices

    • Premium went from $2 to $3 (+50%)
    • Teams went from $2.42 to $4 (+65%)
    • Enterprise went from $4 to $6 (+50%)

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

2018

  1. LastPass added the Families plan

    • Families listed at $4

    USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users). Archived pricing page

Identity and security tools pricing questions

What does a security tool cost?
Paid plans start at $1.65 per month, billed annually for Bitwarden (USD per month, billed annually: per user for Teams and Enterprise, per account for Premium and Families (up to 6 users)), €2.90 per month, billed annually, as shown to European visitors for LastPass (USD per month, billed annually: per user for Teams, Enterprise and Business, per account for Premium and Families (up to 6 users)), $72 per user per year for Zscaler (USD per user per year, list price), $35 per month, billed monthly, up to 500 monthly active users for Auth0 (USD per month, billed monthly, up to 500 monthly active users), $1 per endpoint per month, billed annually for Automox (USD per endpoint per month, billed annually), $7 per user per month for Cloudflare (USD per month, billed annually), £93 per endpoint per year for CrowdStrike (GBP per endpoint per year, reseller price, 2-year term, 50 endpoints), $21 per user per month for Doppler (USD per user per month), $3 per user per month for Duo Security (USD per user per month), $7 per host per month for Fleet (USD per host per month), $6 per user per month, billed annually, $1,500 annual contract minimum for Okta (USD per user per month, billed annually, $1,500 annual contract minimum), $1.62 per month per asset, starting at, 500 assets for Rapid7 (USD per month, starting at), $113.40 per endpoint for SentinelOne (USD per endpoint, recommended retail price for 100 to 500 endpoints), $25 per month, billed monthly, starting price, up to 10 developers for Snyk (USD per month, billed monthly, starting price, up to 10 developers), $3700 per year, 1 year subscription, up to 250 assets for Tenable (USD per year, 1 year license). Prices are as shown on each pricing page when it was last read.
What is security tool pricing based on?
Bitwarden and LastPass and Auth0 and Cloudflare and Doppler and Duo Security and Okta: per seat. Automox and Rapid7 and Snyk: flat per account. Fleet: per host. Orca Security and Persona and Ping Identity and Salt Security: contact sales. Tenable: one-time license.
Which identity and security tools have a free plan?
LastPass, Auth0, Cloudflare, Doppler, Duo Security, Fleet, Snyk list a free plan next to the paid tiers.
Which identity and security tools have changed their prices?
Bitwarden: Premium has been listed since Aug 2020, starting at $0.83. It went up to $1.65 by Mar 2026 (+99%). Families has been listed since Aug 2020, starting at $1. It went up to $3.33 by Aug 2021 (+233%), and finally went up to $3.99 by Mar 2026 (+20%). Teams appeared by Aug 2022 at $3. It went up to $4 by Mar 2024 (+33%). Enterprise appeared by Aug 2022 at $5. It went up to $6 by Mar 2024 (+20%). LastPass: Premium has been listed since Aug 2017, starting at $2. It went up to $3 by Aug 2019 (+50%). Families appeared by Aug 2018 at $4. The price was unchanged through Aug 2025. Teams has been listed since Aug 2017, starting at $2.42. It went up to $4 by Aug 2019 (+65%), and finally went up to $4.25 by Aug 2025 (+6%). Enterprise has been listed since Aug 2017, starting at $4. It went up to $6 by Aug 2019 (+50%). Business appeared by Aug 2022 at $6. It went up to $7 by Aug 2025 (+17%). Business Max appeared by Aug 2025 at $9. Zscaler: ZIA Business has been listed since Jul 2023, starting at $87. It went up to $90 by Feb 2024 (+3%). ZIA Transformation has been listed since Jul 2023, starting at $157. It went up to $160 by Feb 2024 (+2%). ZPA Business has been listed since Jul 2023, starting at $138. It went up to $140 by Feb 2024 (+1%).
Are identity and security tools prices going up or down?
Across the 3 plans we chart, list prices over the last three years are rising, by a median 24% a year. Increases outnumber cuts, 13 to 0.
How are the price predictions calculated?
Each plan gets a compound yearly rate of change between its first and latest observed list price within the last 36 months. The 6 and 12 month figures apply that rate to the latest price. Plans moving more than 100 percent a year are not projected, and a plan needs at least three observations spanning nine months. It is arithmetic on past list prices, not a forecast of what any company will do.

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