SEO tools pricing
SEO suites are flat monthly subscriptions whose tiers raise the number of projects, keywords and reports rather than the number of seats, and the biggest ones price in the currency of the visitor. Content optimisation tools sit below them on price, and the desktop crawler at the bottom is still a yearly licence per person.
Exhibit 1
Ahrefs is the cheapest way in at €27, against €134 for Semrush
Entry price of each product, € per month
- AhrefsStarter€27
- SurferDiscovery€49
- SE RankingAgency Pack€59
- SemrushSEO€134
SEO tools compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 Ahrefs | €27 per month, billed monthly, as shown to European visitorsStarter, EUR per month, billed monthly, as shown to European visitors | €1394 per monthEnterprise | Flat per account | No | since 2026 |
 Clearscope | $129 per monthEssentials, per month | $399 per monthBusiness | Flat per account | No | read Sep 2026 |
 Moz Pro | $99 per month, billed monthly, $79 yearlyStandard, per month, billed monthly, $79 yearly | $299 per month, billed monthly, $239 yearlyLarge | Flat per account | No | read Sep 2026 |
 Screaming Frog SEO Spider | £199 per year per licenceLicence, per year per licence | single paid plan | Per seat | Yes | read Sep 2026 |
 SE Ranking | €59 per month, add-on, annual billing onlyAgency Pack, per month, add-on, annual billing only | €235 per month, billed monthly, as shown to European visitorsGrowth | Flat per account | No | read Sep 2026 |
 Semrush | €134 per month, billed monthly, as shown to European visitorsSEO, per month, billed monthly, as shown to European visitors | €526 per month, billed monthly, as shown to European visitorsAdvanced | Flat per account | No | read Sep 2026 |
 SpyFu | $39 per month, billed monthly, $29 yearlyBasic, per month, billed monthly, $29 yearly | $249 per month, billed monthly, $187 yearly, 5 usersTeam / Agency | Flat per account | No | read Sep 2026 |
 Surfer | €49 per month, billed yearly, as shown to European visitorsDiscovery, per month, billed yearly, as shown to European visitors | €299 per month, billed yearly, as shown to European visitorsPeace of Mind | Flat per account | No | read Sep 2026 |
What changed
Every price move we have on record for this category, newest products first.
Exhibit 2
Ahrefs has kept Lite at €119 since 2026
Ahrefs price history, EUR per month, billed monthly, as shown to European visitors
Ahrefs is the SEO toolset built on its own web crawler. Plans are flat monthly subscriptions that include a usage allowance, with extra credits sold on top, and the prices sit far above typical per-seat SaaS.
Show the data as a table
| Observed | Lite | Standard | Enterprise | Starter | Advanced |
|---|---|---|---|---|---|
| Sep 20, 2026 | €119 | €229 | €1394 | ||
| Nov 2, 2026 | €119 | €229 | €1394 | €27 | €419 |
Lite has been listed since Sep 2026, starting at €119. The price was unchanged through Nov 2026.
Standard has been listed since Sep 2026, starting at €229. The price was unchanged through Nov 2026.
Enterprise has been listed since Sep 2026, starting at €1394. The price was unchanged through Nov 2026.
Starter appeared by Nov 2026 at €27.
Advanced appeared by Nov 2026 at €419.
Ahrefs shows euro prices in Europe; the US list is about ten percent higher in dollars. Plans include a usage allowance with overage credits on top. Starter at €27 and Advanced at €419 a month are charted from November 2026.
SEO tools pricing questions
- What does a SEO tool cost?
- Paid plans start at €27 per month, billed monthly, as shown to European visitors for Ahrefs (EUR per month, billed monthly, as shown to European visitors), $129 per month for Clearscope (per month), $99 per month, billed monthly, $79 yearly for Moz Pro (per month, billed monthly, $79 yearly), £199 per year per licence for Screaming Frog SEO Spider (per year per licence), €59 per month, add-on, annual billing only for SE Ranking (per month, add-on, annual billing only), €134 per month, billed monthly, as shown to European visitors for Semrush (per month, billed monthly, as shown to European visitors), $39 per month, billed monthly, $29 yearly for SpyFu (per month, billed monthly, $29 yearly), €49 per month, billed yearly, as shown to European visitors for Surfer (per month, billed yearly, as shown to European visitors). Prices are as shown on each pricing page when it was last read.
- What is SEO tool pricing based on?
- Ahrefs and Clearscope and Moz Pro and SE Ranking and Semrush and SpyFu and Surfer: flat per account. Screaming Frog SEO Spider: per seat.
- Which seo tools have a free plan?
- Screaming Frog SEO Spider lists a free plan next to the paid tiers.
- Which seo tools have changed their prices?
- Ahrefs: Starter appeared by Nov 2026 at €27. Advanced appeared by Nov 2026 at €419.
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