SaaS Pricing Tracker

Ad management and creative platforms pricing

Ad management and creative platforms build, launch, automate and test paid social, search and retail media campaigns and the creative in them, and most tie the price to monthly ad spend. Self-serve tools start low: Pencil at $14 a month, The Brief (formerly Creatopy) at $29 billed annually, AdEspresso at $49, Adzooma at $69, Opteo at $129, Adalysis at $149 for up to $50K of spend and Teikametrics at $149 for Amazon and Walmart sellers. Enterprise platforms cost much more, with Perpetua at $695 a month, Motion at $999 and Skai from $114k a year, while Smartly, Shook, Bannerflow, Celtra, Hunch and Tactic publish no prices.

Exhibit 1

Pencil is the cheapest way in at $11, against $999 for Motion

Entry price of each product, USD per month

  • PencilCore$11
  • The Brief (formerly Creatopy)Pro$29
  • CobiroCSS Module$31
  • MadgicxPro Complete (under $1K spend)$32
  • AdCreative.aiStarter$39
  • AdEspressoStarter$49
  • AdzoomaSilver$58.33
  • AdalysisUp to $50K ad spend$126
  • OpteoBasic$129
  • TeikametricsEssentials$149
  • Optmyzr techEssentials$209
  • Match2OneEssential$499
  • PerpetuaEssentials$695
  • MotionStarter$999

Ad management and creative platforms compared

Current list prices as last read from each pricing page.

ProductStarts atTop listed planPriced byFree planHistory
Smartlycontact salescontact salesContact salesNoread Nov 2026
Shookcontact salescontact salesContact salesNoread Nov 2026
Skai$114,000 per year, up to $4M annual ad spendStandard, per year, up to $4M annual ad spend$756,000 per year, up to $35M annual ad spendEnterprise PremierFlat per accountNoread Nov 2026
AdEspresso$49 per month, up to $1,000 monthly ad spendStarter, per month, up to $1,000 monthly ad spend$259 per month, starting price, unlimited seatsEnterprisePer seatNoread Nov 2026
Madgicx$32 per month, billed annually ($38 quarterly, $45 monthly), under $1K monthly ad spendPro Complete (under $1K spend), per month, billed annually ($38 quarterly, $45 monthly), under $1K monthly ad spend$230 per month, billed annually ($280 quarterly, $329 monthly)Pro Complete ($20K to $30K spend)Flat per accountNoread Nov 2026
Motion$999 per month, up to $50K monthly ad spend, unlimited seatsStarter, per month, up to $50K monthly ad spend, unlimited seatscontact salesPer seatNoread Nov 2026
Birch€10 per month, starting price, 500,000 events per gateway, up to EUR 499 for 150 millionHub gateway, per month, starting price, 500,000 events per gateway, up to EUR 499 for 150 million$1,400 per month ($1,000 billed annually), unlimited uploadsStage UnlimitedFlat per accountYesread Nov 2026
Optmyzr tech$209 per month, billed annually, up to $25K monthly ad spend, 25 ad accounts ($299 monthly)Essentials, USD per month, billed annually, up to $25K monthly ad spend, 25 ad accounts$272 per month, billed annually, up to $25K monthly ad spend ($389 monthly)PremiumFlat per accountNoread Nov 2026
AdCreative.ai$39 per month, billed monthly, 20 credits, 1 brand, rises to $189 for 120 creditsStarter, per month, billed monthly, 20 credits, 1 brand, rises to $189 for 120 credits$999 per month, billed monthly, 300 credits, 25 brands, rises to $1,399 for 600 creditsUltimatePer seatNoread Nov 2026
Celtracontact salescontact salesContact salesNoread Nov 2026
Marpipe$0.05 per SKU, $400 minimumFeed Management White Glove, per SKU, $400 minimum$999 per month plus $0.50 per SKUEnterpriseFlat per accountYesread Nov 2026
Hunchcontact salescontact salesContact salesNoread Nov 2026
Bannerflowcontact salescontact salesContact salesNoread Nov 2026
Perpetua$695 per month, up to 10k monthly ad spendEssentials, USD per month, up to 10k monthly ad spend$695 per month plus a % of ad spend, over 10k monthly ad spendGrowthFlat per accountNoread Nov 2026
Cobiro$31 per month, billed annually ($39 monthly)CSS Module, USD per month, billed annually$239 per month, billed annually ($299 monthly)Whitelabel CSSFlat per accountYesread Nov 2026
Tactic real-time marketingcontact salescontact salesContact salesNoread Nov 2026
Match2One$499 per month, as shown to US visitorsEssential, USD per month, as shown to US visitors$999 per month, as shown to US visitorsPremiumFlat per accountNoread Nov 2026
Pencil$11 per month, billed annually ($14 monthly), 50 generations a month, 1 workspaceCore, per month, billed annually ($14 monthly), 50 generations a month, 1 workspace$44 per month, billed annually ($55 monthly), 250 generations a month, unlimited workspacesGrowthFlat per accountNoread Nov 2026
The Brief (formerly Creatopy)$29 per month, billed annually at $348, 1 seatPro, per month, billed annually at $348, 1 seat$79 per month, billed annually at $948, 1 seat, 100,000 ad serving impressions a monthUltraPer seatNoread Nov 2026
Adzooma$58.33 per month, billed annually at $700 ($69 monthly), unlimited user seats, weekly reportsSilver, per month, billed annually at $700 ($69 monthly), unlimited user seats, weekly reports$150 per month, billed annually at $1,800 ($179 monthly), unlimited user seats, daily reportsGoldPer seatYesread Nov 2026
Adalysis$126 per month, billed annually ($149 monthly), up to $50K monthly ad spend, unlimited accounts and usersUp to $50K ad spend, per month, billed annually ($149 monthly), up to $50K monthly ad spend, unlimited accounts and users$2,550 per month, billed annually ($3,000 monthly), up to $5M monthly ad spendUp to $5M ad spendPer seatNoread Nov 2026
Opteo$129 per month, 10 accounts, up to $25,000 monthly spendBasic, per month, 10 accounts, up to $25,000 monthly spend$499 per month, 75 accounts, up to $250,000 monthly spendAgencyFlat per accountNoread Nov 2026
Teikametrics$149 per month, billed annually ($179 monthly), up to $10K monthly ad spendEssentials, per month, billed annually ($179 monthly), up to $10K monthly ad spendcontact salesFlat per accountNoread Nov 2026

Ad management and creative platforms pricing questions

What does a ad management platform cost?
Paid plans start at $114,000 per year, up to $4M annual ad spend for Skai (per year, up to $4M annual ad spend), $49 per month, up to $1,000 monthly ad spend for AdEspresso (per month, up to $1,000 monthly ad spend), $32 per month, billed annually ($38 quarterly, $45 monthly), under $1K monthly ad spend for Madgicx (per month, billed annually ($38 quarterly, $45 monthly), under $1K monthly ad spend), $999 per month, up to $50K monthly ad spend, unlimited seats for Motion (per month, up to $50K monthly ad spend, unlimited seats), €10 per month, starting price, 500,000 events per gateway, up to EUR 499 for 150 million for Birch (per month, starting price, 500,000 events per gateway, up to EUR 499 for 150 million), $209 per month, billed annually, up to $25K monthly ad spend, 25 ad accounts ($299 monthly) for Optmyzr tech (USD per month, billed annually, up to $25K monthly ad spend, 25 ad accounts), $39 per month, billed monthly, 20 credits, 1 brand, rises to $189 for 120 credits for AdCreative.ai (per month, billed monthly, 20 credits, 1 brand, rises to $189 for 120 credits), $0.05 per SKU, $400 minimum for Marpipe (per SKU, $400 minimum), $695 per month, up to 10k monthly ad spend for Perpetua (USD per month, up to 10k monthly ad spend), $31 per month, billed annually ($39 monthly) for Cobiro (USD per month, billed annually), $499 per month, as shown to US visitors for Match2One (USD per month, as shown to US visitors), $11 per month, billed annually ($14 monthly), 50 generations a month, 1 workspace for Pencil (per month, billed annually ($14 monthly), 50 generations a month, 1 workspace), $29 per month, billed annually at $348, 1 seat for The Brief (formerly Creatopy) (per month, billed annually at $348, 1 seat), $58.33 per month, billed annually at $700 ($69 monthly), unlimited user seats, weekly reports for Adzooma (per month, billed annually at $700 ($69 monthly), unlimited user seats, weekly reports), $126 per month, billed annually ($149 monthly), up to $50K monthly ad spend, unlimited accounts and users for Adalysis (per month, billed annually ($149 monthly), up to $50K monthly ad spend, unlimited accounts and users), $129 per month, 10 accounts, up to $25,000 monthly spend for Opteo (per month, 10 accounts, up to $25,000 monthly spend), $149 per month, billed annually ($179 monthly), up to $10K monthly ad spend for Teikametrics (per month, billed annually ($179 monthly), up to $10K monthly ad spend). Prices are as shown on each pricing page when it was last read.
What is ad management platform pricing based on?
Smartly and Shook and Celtra and Hunch and Bannerflow and Tactic real-time marketing: contact sales. Skai and Madgicx and Birch and Optmyzr tech and Marpipe and Perpetua and Cobiro and Match2One and Pencil and Opteo and Teikametrics: flat per account. AdEspresso and Motion and AdCreative.ai and The Brief (formerly Creatopy) and Adzooma and Adalysis: per seat.
Which ad management and creative platforms have a free plan?
Birch, Marpipe, Cobiro, Adzooma list a free plan next to the paid tiers.

Other categories

Paste the address of its pricing page and we will add it to the tracker.