Digital adoption platforms pricing
Digital adoption platforms add walkthroughs, tooltips and checklists inside web apps for employees or customers. Customer-facing tools price by monthly active users: UserGuiding starts at $249 a month billed yearly for 2,000 MAU, Userflow at $240, Chameleon at $279 and Userpilot at $299. Employee-facing platforms price by user and mostly quote; WalkMe lists GBP 28.80 down to GBP 17.10 per active user a month with a 500-user minimum, while Whatfix and Userlane publish no prices.
Exhibit 1
Userflow is the cheapest way in at $240, against $299 for Userpilot
Entry price of each product, USD per month
- UserflowEssentials$240
- UserGuidingStarter$249
- UserpilotStarter$299
Digital adoption platforms compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
 WalkMe | £17.10 per active user per monthDigital Adoption Platform, 5,001 to 10,000 users, GBP per active user per month, list price, minimum 500 users | £28.80 per active user per monthDigital Adoption Platform, 1 to 750 users | Contact sales | No | read Nov 2026 |
| Pendo | contact sales | contact sales | Contact sales | Yes | read Nov 2026 |
 Whatfix | contact sales | contact sales | Contact sales | No | read Nov 2026 |
 Appcues | contact sales | contact sales | Contact sales | No | read Nov 2026 |
 Userpilot | $299 per monthStarter, USD per month | $849 per month, starting atGrowth | Flat per account | No | read Sep 2026 |
 Userlane | contact sales | contact sales | Contact sales | No | read Nov 2026 |
 Chameleon | $279 per 2,000 monthly tracked users (billing period not stated)Startup, USD per 2,000 monthly tracked users | $1,250 per month, billed annually, 5,000 monthly tracked usersGrowth | Per seat | No | read Nov 2026 |
 UserGuiding | $249 per month, billed yearly ($2,988 a year), 2,000 MAUStarter, per month, billed yearly ($2,988 a year), 2,000 MAU | $499 per month, billed yearly ($5,988 a year), 2,000 MAUGrowth | Flat per account | No | read Nov 2026 |
 Stonly | contact sales | contact sales | Contact sales | Yes | read Nov 2026 |
 Userflow | $240 per month, billed yearly ($2,880 a year), 1,000 monthly active users, unlimited team membersEssentials, per month, billed yearly ($2,880 a year), 1,000 monthly active users, unlimited team members | $400 per month, billed yearly ($4,800 a year), 1,000 monthly active users, 500 AI credits a monthStudio | Per seat | No | read Nov 2026 |
Digital adoption platforms pricing questions
- What does a digital adoption platform cost?
- Paid plans start at £17.10 per active user per month for WalkMe (GBP per active user per month, list price, minimum 500 users), $299 per month for Userpilot (USD per month), $279 per 2,000 monthly tracked users (billing period not stated) for Chameleon (USD per 2,000 monthly tracked users), $249 per month, billed yearly ($2,988 a year), 2,000 MAU for UserGuiding (per month, billed yearly ($2,988 a year), 2,000 MAU), $240 per month, billed yearly ($2,880 a year), 1,000 monthly active users, unlimited team members for Userflow (per month, billed yearly ($2,880 a year), 1,000 monthly active users, unlimited team members). Prices are as shown on each pricing page when it was last read.
- What is digital adoption platform pricing based on?
- WalkMe and Pendo and Whatfix and Appcues and Userlane and Stonly: contact sales. Userpilot and UserGuiding: flat per account. Chameleon and Userflow: per seat.
- Which digital adoption platforms have a free plan?
- Pendo, Stonly list a free plan next to the paid tiers.
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