Mobile attribution and measurement (MMPs) pricing
Mobile measurement partners attribute app installs and in-app events to ad campaigns through an SDK, and most charge per attributed conversion on top of a free tier. AppsFlyer charges $0.07 per conversion after 12,000 free ones, Singular $0.05 per conversion and Tenjin from $200 a month for 10,000 conversions, while Airbridge starts at $40 a month, Kochava at $500 and Branch's Performance Basics at $499. Enterprise plans at all six are quoted through sales.
Exhibit 1
Branch is the cheapest way in at $39, against $500 for Kochava
Entry price of each product, USD per month
- BranchIntro$39
- AirbridgeCore Plan$40
- TenjinAll-Inclusive Paid S$200
- KochavaFoundation$500
Mobile attribution and measurement (MMPs) compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
| $0.07 per conversion, pay-as-you-go after 12,000 free conversions in the first yearGrowth, per conversion, pay-as-you-go after 12,000 free conversions in the first year | contact sales | Flat per account | Yes | read Nov 2026 | |
| Branch | $39 per month, 5,000 volume creditsIntro, per month, 5,000 volume credits | $499 per month, 100,000 volume credits, 30-day free trialEngagement Basics | Flat per account | No | read Nov 2026 |
| $0.05 per conversionGrowth, per conversion | contact sales | unknown | Yes | read Nov 2026 | |
| $500 per month, starting price, 33,000 conversions a monthFoundation, per month, starting price, 33,000 conversions a month | $2,000 per month, starting price, 200,000 MAU a monthEnterprise | Flat per account | Yes | read Nov 2026 | |
| $40 per month, starting price, 500,000 data points, then $0.0001 per data point, no annual contractCore Plan, per month, starting price, 500,000 data points, then $0.0001 per data point, no annual contract | contact sales | Flat per account | No | read Nov 2026 | |
| $200 per month, 10,000 conversions a month, month-to-month ($2,000 a year billed annually)All-Inclusive Paid S, per month, 10,000 conversions a month, month-to-month ($2,000 a year billed annually) | $1,000 per month, 100,000 conversions a month ($10,000 a year billed annually)All-Inclusive Paid XL | Flat per account | Yes | read Nov 2026 |
Mobile attribution and measurement (MMPs) pricing questions
- What does a mobile measurement partner cost?
- Paid plans start at $0.07 per conversion, pay-as-you-go after 12,000 free conversions in the first year for AppsFlyer (per conversion, pay-as-you-go after 12,000 free conversions in the first year), $39 per month, 5,000 volume credits for Branch (per month, 5,000 volume credits), $0.05 per conversion for Singular (per conversion), $500 per month, starting price, 33,000 conversions a month for Kochava (per month, starting price, 33,000 conversions a month), $40 per month, starting price, 500,000 data points, then $0.0001 per data point, no annual contract for Airbridge (per month, starting price, 500,000 data points, then $0.0001 per data point, no annual contract), $200 per month, 10,000 conversions a month, month-to-month ($2,000 a year billed annually) for Tenjin (per month, 10,000 conversions a month, month-to-month ($2,000 a year billed annually)). Prices are as shown on each pricing page when it was last read.
- What is mobile measurement partner pricing based on?
- AppsFlyer and Branch and Kochava and Airbridge and Tenjin: flat per account.
- Which mobile attribution and measurement (mmps) have a free plan?
- AppsFlyer, Singular, Kochava, Tenjin list a free plan next to the paid tiers.
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