Programmatic advertising and DSPs pricing

Demand-side platforms buy display, video, connected TV and audio ads across many sites and apps from one account, and they usually charge a share of media spend or a CPM on top of it. None of the vendors here publishes a platform fee: The Trade Desk, Amazon DSP, Criteo, Simpli.fi and Viant price through sales, while StackAdapt, AdRoll and Quantcast let advertisers start self-serve with no minimum spend. Quantcast's help center lists a $100 minimum daily budget for Campaign Budget Optimization, and StackAdapt says most teams do well from about $5k a month.