What does a CMS cost?

Paid plans start at €300 per month, 20 users, 3 locales, 1M API calls for Contentful (per month, 20 users, 3 locales, 1M API calls), $15 per seat per month, billed monthly, up to 50 seats for Sanity (USD per seat per month, billed monthly, up to 50 seats), $29 per project per month, billed yearly ($35 monthly), 100K API requests for Strapi (per project per month, billed yearly ($35 monthly), 100K API requests), $29 per month, 3 users, 250K API calls for Contentstack (per month, 3 users, 250K API calls), $90.75 per month, billed annually ($99 monthly) for Storyblok (USD per month, billed annually), $10 per repository per month, billed yearly ($15 monthly), 3 users, 3 locales for Prismic (per repository per month, billed yearly ($15 monthly), 3 users, 3 locales), $199 per month, starting price, billed yearly ($299 monthly), 10 seats, 3 locales, 1M API calls for Hygraph (per month, starting price, billed yearly ($299 monthly), 10 seats, 3 locales, 1M API calls), €149 per month, starting price, billed annually (€199 monthly), 10 collaborators per project for DatoCMS (per month, starting price, billed annually (€199 monthly), 10 collaborators per project), $24 per user per month, billed annually ($28 monthly), up to 5 users for Builder.io (per user per month, billed annually ($28 monthly), up to 5 users), £25,000 per year for Liferay Nordic (GBP per year, partner price), $199 per month, 5 editors included ($19/mo per additional editor) for Apostrophe (USD per month, 5 editors included). Prices are as shown on each pricing page when it was last read.

What is CMS pricing based on?

Contentful and Sanity and Contentstack and Prismic and Hygraph and Builder.io: per seat. Strapi: per host. Adobe Experience Manager and Sitecore and Episerver denmark and Payload and Liferay Nordic and Ibexa and Enonic: contact sales. Storyblok and DatoCMS: flat per account. Apostrophe: per editor.

Which headless cms and digital experience platforms have a free plan?

Contentful, Sanity, Strapi, Contentstack, Storyblok, Prismic, Hygraph, Payload, DatoCMS, Builder.io, Enonic, Apostrophe list a free plan next to the paid tiers.

Headless CMS and digital experience platforms pricing

Headless CMS platforms store structured content and deliver it to websites and apps over APIs, and most sell tiers limited by seats, locales, records and API calls, with a free tier at the bottom and a quoted enterprise plan at the top. Paid plans start at $10 a repository a month billed yearly at Prismic, $15 a seat at Sanity, $29 at Contentstack and $29 a project at Strapi Cloud, while Hygraph's Growth plan starts at $199, DatoCMS at €149 and Contentful's Lite plan is €300 a month. Sitecore, Adobe Experience Manager, Optimizely and Liferay publish no prices and sell through sales.

Exhibit 1

Contentstack is the cheapest way in at $29, against $199 for Apostrophe

Entry price of each product, USD per month

ContentstackBuild$29
StoryblokGrowth$90.75
HygraphGrowth$199
ApostropheApostrophe Pro$199

Headless CMS and digital experience platforms compared

Current list prices as last read from each pricing page.

Product	Starts at	Top listed plan	Priced by	Free plan	History
Contentful	€300 per month, 20 users, 3 locales, 1M API callsLite, per month, 20 users, 3 locales, 1M API calls	$850 per month, one extra Lite space on the Lite planLite Space add-on	Per seat	Yes	read Nov 2026
Sanity	$15 per seat per month, billed monthly, up to 50 seatsGrowth, USD per seat per month, billed monthly, up to 50 seats	contact sales	Per seat	Yes	read Nov 2026
Strapi	$29 per project per month, billed yearly ($35 monthly), 100K API requestsCloud Starter, per project per month, billed yearly ($35 monthly), 100K API requests	$375 per project per month, billed yearly ($450 monthly), 10M API requestsCloud Business	Per host	Yes	read Nov 2026
Adobe Experience Manager	contact sales	contact sales	Contact sales	No	read Nov 2026
Sitecore	contact sales	contact sales	Contact sales	No	read Nov 2026
Contentstack	$29 per month, 3 users, 250K API callsBuild, per month, 3 users, 250K API calls	$299 per month, 10 users, 1M API calls, extra users $25 per monthGrowth	Per seat	Yes	read Nov 2026
Storyblok	$90.75 per month, billed annually ($99 monthly)Growth, USD per month, billed annually	$319.91 per month, billed annually ($349 monthly)Growth Plus	Flat per account	Yes	read Nov 2026
Episerver denmark	contact sales	contact sales	Contact sales	No	read Nov 2026
Prismic	$10 per repository per month, billed yearly ($15 monthly), 3 users, 3 localesStarter, per repository per month, billed yearly ($15 monthly), 3 users, 3 locales	$675 per repository per month, billed yearly ($750 monthly), unlimited users, 8 localesPlatinum	Per seat	Yes	read Nov 2026
Hygraph	$199 per month, starting price, billed yearly ($299 monthly), 10 seats, 3 locales, 1M API callsGrowth, per month, starting price, billed yearly ($299 monthly), 10 seats, 3 locales, 1M API calls	contact sales	Per seat	Yes	read Nov 2026
Payload	contact sales	contact sales	Contact sales	Yes	read Nov 2026
DatoCMS	€149 per month, starting price, billed annually (€199 monthly), 10 collaborators per projectProfessional, per month, starting price, billed annually (€199 monthly), 10 collaborators per project	contact sales	Flat per account	Yes	read Nov 2026
Builder.io	$24 per user per month, billed annually ($28 monthly), up to 5 usersCode Pro, per user per month, billed annually ($28 monthly), up to 5 users	$40 per user per month, billed annually ($46 monthly), up to 20 usersCode Team	Per seat	Yes	read Nov 2026
Liferay Nordic	£25,000 per yearSaaS Pro, GBP per year, partner price	£82,000 per yearSaaS Enterprise	Contact sales	No	read Nov 2026
Ibexa	contact sales	contact sales	Contact sales	No	read Nov 2026
Enonic	contact sales	contact sales	Contact sales	Yes	read Nov 2026
Apostrophe	$199 per month, 5 editors included ($19/mo per additional editor)Apostrophe Pro, USD per month, 5 editors included	$499 per month, 5 sites included ($99/mo per additional site)Apostrophe Assembly	Per editor	Yes	read Nov 2026

Headless CMS and digital experience platforms pricing questions

What does a CMS cost?: Paid plans start at €300 per month, 20 users, 3 locales, 1M API calls for Contentful (per month, 20 users, 3 locales, 1M API calls), $15 per seat per month, billed monthly, up to 50 seats for Sanity (USD per seat per month, billed monthly, up to 50 seats), $29 per project per month, billed yearly ($35 monthly), 100K API requests for Strapi (per project per month, billed yearly ($35 monthly), 100K API requests), $29 per month, 3 users, 250K API calls for Contentstack (per month, 3 users, 250K API calls), $90.75 per month, billed annually ($99 monthly) for Storyblok (USD per month, billed annually), $10 per repository per month, billed yearly ($15 monthly), 3 users, 3 locales for Prismic (per repository per month, billed yearly ($15 monthly), 3 users, 3 locales), $199 per month, starting price, billed yearly ($299 monthly), 10 seats, 3 locales, 1M API calls for Hygraph (per month, starting price, billed yearly ($299 monthly), 10 seats, 3 locales, 1M API calls), €149 per month, starting price, billed annually (€199 monthly), 10 collaborators per project for DatoCMS (per month, starting price, billed annually (€199 monthly), 10 collaborators per project), $24 per user per month, billed annually ($28 monthly), up to 5 users for Builder.io (per user per month, billed annually ($28 monthly), up to 5 users), £25,000 per year for Liferay Nordic (GBP per year, partner price), $199 per month, 5 editors included ($19/mo per additional editor) for Apostrophe (USD per month, 5 editors included). Prices are as shown on each pricing page when it was last read.
What is CMS pricing based on?: Contentful and Sanity and Contentstack and Prismic and Hygraph and Builder.io: per seat. Strapi: per host. Adobe Experience Manager and Sitecore and Episerver denmark and Payload and Liferay Nordic and Ibexa and Enonic: contact sales. Storyblok and DatoCMS: flat per account. Apostrophe: per editor.
Which headless cms and digital experience platforms have a free plan?: Contentful, Sanity, Strapi, Contentstack, Storyblok, Prismic, Hygraph, Payload, DatoCMS, Builder.io, Enonic, Apostrophe list a free plan next to the paid tiers.