What does a marketing data tool cost?

Paid plans start at $55 per month, billed monthly, starting price, as shown to US visitors for Supermetrics (USD per month, billed monthly, starting price, as shown to US visitors), $71 per month, billed annually ($89 monthly), 1 user, 5 data sources for Databox (USD per month, billed annually, 1 user, 5 data sources), $300 per month, starting price, billed annually, 117 connectors for Funnel (per month, starting price, billed annually, 117 connectors), $20 per client per month, billed annually for AgencyAnalytics (per client per month, billed annually), $100 per month for Improvado (per month), $15,417 per month, annual plan, up to 10 workspaces and 25 agents and users (GBP 12,000, EUR 12,500) for Adverity (per month, annual plan, up to 10 workspaces and 25 agents and users (GBP 12,000, EUR 12,500)), €699 per month, starting price, billed annually, from 50 credits for Whatagraph (per month, starting price, billed annually, from 50 credits), $24 per month, billed annually ($32 monthly), 3 accounts, 1 destination, 1 user for Coupler.io (per month, billed annually ($32 monthly), 3 accounts, 1 destination, 1 user), $19 per month, billed yearly ($23 monthly), 3 data sources, 75 accounts for Windsor.ai (per month, billed yearly ($23 monthly), 3 data sources, 75 accounts), $12.50 per data source account per month, billed annually ($15 monthly for 1 account), volume discounts to $2 per account for Porter Metrics (per data source account per month, billed annually ($15 monthly for 1 account), volume discounts to $2 per account), €29 per month per destination, billed annually, 3 connectors, 3 accounts per query for Dataslayer (per month per destination, billed annually, 3 connectors, 3 accounts per query), $81 per month, billed yearly ($97 monthly), 3 accounts per connector for Two Minute Reports (per month, billed yearly ($97 monthly), 3 accounts per connector). Prices are as shown on each pricing page when it was last read.

What is marketing data tool pricing based on?

Supermetrics and AgencyAnalytics and Improvado and Whatagraph and Windsor.ai and Porter Metrics and Dataslayer and Two Minute Reports: flat per account. Databox and Funnel and Coupler.io: per seat. Adverity: per agent.

Which marketing data and reporting have a free plan?

Databox, Adverity, Coupler.io, Windsor.ai, Porter Metrics, Dataslayer list a free plan next to the paid tiers.

Marketing data and reporting pricing

Marketing data tools pull ad, analytics and ecommerce data into spreadsheets, BI tools and warehouses, or turn it into client reports, and most price by connectors, data source accounts or clients. Supermetrics starts at $55 a month for US visitors, Coupler.io at $24 a month billed yearly, Windsor.ai at $19, Porter Metrics at $12.50 per account and AgencyAnalytics at $20 per client a month. Enterprise platforms run far higher: Funnel starts at $300 a month, Whatagraph at EUR 699, Adverity's Standard plan at $15,417 a month and Improvado at $20,000 a year.

Exhibit 1

Windsor.ai is the cheapest way in at $19, against $15,417 for Adverity

Entry price of each product, USD per month

Windsor.aiBasic$19
Coupler.ioStarter$24
SupermetricsStarter$55
DataboxAnalyst$71
Two Minute Reports3 accounts$81
ImprovadoMCP Only$100
FunnelStarter$300
AdverityAtlas Standard$15,417

Marketing data and reporting compared

Current list prices as last read from each pricing page.

Product	Starts at	Top listed plan	Priced by	Free plan	History
Supermetrics	$55 per month, billed monthly, starting price, as shown to US visitorsStarter, USD per month, billed monthly, starting price, as shown to US visitors	$222 per month, billed monthly, starting price, as shown to US visitorsGrowth	Flat per account	No	read Nov 2026
Databox	$71 per month, billed annually ($89 monthly), 1 user, 5 data sourcesAnalyst, USD per month, billed annually, 1 user, 5 data sources	$319 per month, billed annually ($399 monthly), 10 users, 30 data sourcesTeam Scale	Per seat	Yes	read Nov 2026
Funnel	$300 per month, starting price, billed annually, 117 connectorsStarter, per month, starting price, billed annually, 117 connectors	$2,250 per month, billed annually, add-on estimate at $500K to $1M monthly ad spendFunnel Measure (Digital Measurement)	Per seat	No	read Nov 2026
AgencyAnalytics	$20 per client per month, billed annuallyCore, per client per month, billed annually	$41.67 per month per 500 keywords, billed annuallyRank Tracker add-on	Flat per account	No	read Nov 2026
Improvado	$100 per monthMCP Only, per month	$41,700 per year, starting priceGrowth	Flat per account	No	read Nov 2026
Adverity	$15,417 per month, annual plan, up to 10 workspaces and 25 agents and users (GBP 12,000, EUR 12,500)Atlas Standard, per month, annual plan, up to 10 workspaces and 25 agents and users (GBP 12,000, EUR 12,500)	contact sales	Per agent	Yes	read Nov 2026
Whatagraph	€699 per month, starting price, billed annually, from 50 creditsMax, per month, starting price, billed annually, from 50 credits	contact sales	Flat per account	No	read Nov 2026
Coupler.io	$24 per month, billed annually ($32 monthly), 3 accounts, 1 destination, 1 userStarter, per month, billed annually ($32 monthly), 3 accounts, 1 destination, 1 user	$199 per month, billed annually ($259 monthly), 50 accounts, unlimited destinations, hourly refreshPro	Per seat	Yes	read Nov 2026
Windsor.ai	$19 per month, billed yearly ($23 monthly), 3 data sources, 75 accountsBasic, per month, billed yearly ($23 monthly), 3 data sources, 75 accounts	$499 per month, billed yearly ($598 monthly), 14 data sources, 500 accountsProfessional	Flat per account	Yes	read Nov 2026
Porter Metrics	$12.50 per data source account per month, billed annually ($15 monthly for 1 account), volume discounts to $2 per accountReporting, per data source account per month, billed annually ($15 monthly for 1 account), volume discounts to $2 per account	$250 per month, 10,000 AI creditsAutomation Scale	Flat per account	Yes	read Nov 2026
Dataslayer	€29 per month per destination, billed annually, 3 connectors, 3 accounts per queryStarter, per month per destination, billed annually, 3 connectors, 3 accounts per query	€299 per month per destination, billed annually, 10 connectors, 100 accounts per queryPro	Flat per account	Yes	read Nov 2026
Two Minute Reports	$81 per month, billed yearly ($97 monthly), 3 accounts per connector3 accounts, per month, billed yearly ($97 monthly), 3 accounts per connector	$498 per month, billed yearly ($597 monthly), 100 accounts per connector100 accounts	Flat per account	No	read Nov 2026

Marketing data and reporting pricing questions

What does a marketing data tool cost?: Paid plans start at $55 per month, billed monthly, starting price, as shown to US visitors for Supermetrics (USD per month, billed monthly, starting price, as shown to US visitors), $71 per month, billed annually ($89 monthly), 1 user, 5 data sources for Databox (USD per month, billed annually, 1 user, 5 data sources), $300 per month, starting price, billed annually, 117 connectors for Funnel (per month, starting price, billed annually, 117 connectors), $20 per client per month, billed annually for AgencyAnalytics (per client per month, billed annually), $100 per month for Improvado (per month), $15,417 per month, annual plan, up to 10 workspaces and 25 agents and users (GBP 12,000, EUR 12,500) for Adverity (per month, annual plan, up to 10 workspaces and 25 agents and users (GBP 12,000, EUR 12,500)), €699 per month, starting price, billed annually, from 50 credits for Whatagraph (per month, starting price, billed annually, from 50 credits), $24 per month, billed annually ($32 monthly), 3 accounts, 1 destination, 1 user for Coupler.io (per month, billed annually ($32 monthly), 3 accounts, 1 destination, 1 user), $19 per month, billed yearly ($23 monthly), 3 data sources, 75 accounts for Windsor.ai (per month, billed yearly ($23 monthly), 3 data sources, 75 accounts), $12.50 per data source account per month, billed annually ($15 monthly for 1 account), volume discounts to $2 per account for Porter Metrics (per data source account per month, billed annually ($15 monthly for 1 account), volume discounts to $2 per account), €29 per month per destination, billed annually, 3 connectors, 3 accounts per query for Dataslayer (per month per destination, billed annually, 3 connectors, 3 accounts per query), $81 per month, billed yearly ($97 monthly), 3 accounts per connector for Two Minute Reports (per month, billed yearly ($97 monthly), 3 accounts per connector). Prices are as shown on each pricing page when it was last read.
What is marketing data tool pricing based on?: Supermetrics and AgencyAnalytics and Improvado and Whatagraph and Windsor.ai and Porter Metrics and Dataslayer and Two Minute Reports: flat per account. Databox and Funnel and Coupler.io: per seat. Adverity: per agent.
Which marketing data and reporting have a free plan?: Databox, Adverity, Coupler.io, Windsor.ai, Porter Metrics, Dataslayer list a free plan next to the paid tiers.