Click fraud and invalid traffic protection pricing
Click fraud tools detect bots, click farms and competitor clicks on paid ads and exclude them from campaigns, and most price by protected clicks, visits or ad spend. Billed monthly, self-serve plans start at $49 a month for TrafficGuard Shield, $79 for Fraud Blocker, $89 for ClickGUARD, $99 for ClickCease and $150 for Spider AF, while Polygraph charges per click with a $450 monthly minimum. CHEQ, Lunio and Anura quote every customer, and DataDome's bot protection starts at $3,830 a month.
Exhibit 1
TrafficGuard is the cheapest way in at $49, against $3,830 for DataDome
Entry price of each product, USD per month
- TrafficGuardShield$49
- Fraud BlockerStarter$63
- ClickGUARDLite$74
- ClickCeaseStandard$84
- Spider AFPerformance$120
- DataDomeEssentials$3,830
Click fraud and invalid traffic protection compared
Current list prices as last read from each pricing page.
| Product | Starts at | Top listed plan | Priced by | Free plan | History |
|---|---|---|---|---|---|
| $84 per month, billed annually ($99 monthly), 1 website, 5k monthly traffic, 250 HubSpot leadsStandard, per month, billed annually ($99 monthly), 1 website, 5k monthly traffic, 250 HubSpot leads | $297 per month, starting price, billed annually ($349 monthly), 20 websites, 50k monthly traffic, rises to $679 ($799 monthly) for 140kAdvanced | Flat per account | No | read Nov 2026 | |
| contact sales | contact sales | Contact sales | No | read Nov 2026 | |
| $3,830 per monthEssentials, per month | $13,270 per month, starting priceEnterprise | Flat per account | No | read Nov 2026 | |
| contact sales | contact sales | Contact sales | No | read Nov 2026 | |
| $74 per month, billed annually ($89 monthly), up to $5k monthly ad spendLite, USD per month, billed annually, up to $5k monthly ad spend | $159 per month, billed annually ($199 monthly), starting price for up to $10k monthly ad spendPro | Flat per account | No | read Nov 2026 | |
| $49 per month, billed monthly, 1 domain, up to $30K monthly Google Search ad spendShield, per month, billed monthly, 1 domain, up to $30K monthly Google Search ad spend | contact sales | Flat per account | No | read Nov 2026 | |
| $63 per month, billed annually ($79 monthly, $70 quarterly), 5,000 ad clicks, 1 websiteStarter, per month, billed annually ($79 monthly, $70 quarterly), 5,000 ad clicks, 1 website | $389 per month, starting price, billed annually ($489 monthly), 250,000+ ad clicks, unlimited websitesEnterprise | Flat per account | No | read Nov 2026 | |
| $120 per month, billed annually ($150 monthly), up to 50k clicks a month, unlimited domainsPerformance, per month, billed annually ($150 monthly), up to 50k clicks a month, unlimited domains | $1,140 per month, billed annually ($1,425 monthly), plus setup quoted separatelyFake Lead Protection Pro | Flat per account | No | read Nov 2026 | |
| contact sales | contact sales | Contact sales | No | read Nov 2026 | |
| $450 per month minimum, $0.018 per ad click for the first 25,000 falling to $0.001 at highest volumeUsage, per month minimum, $0.018 per ad click for the first 25,000 falling to $0.001 at highest volume | single paid plan | Flat per account | No | read Nov 2026 |
Click fraud and invalid traffic protection pricing questions
- What does a click fraud tool cost?
- Paid plans start at $84 per month, billed annually ($99 monthly), 1 website, 5k monthly traffic, 250 HubSpot leads for ClickCease (per month, billed annually ($99 monthly), 1 website, 5k monthly traffic, 250 HubSpot leads), $3,830 per month for DataDome (per month), $74 per month, billed annually ($89 monthly), up to $5k monthly ad spend for ClickGUARD (USD per month, billed annually, up to $5k monthly ad spend), $49 per month, billed monthly, 1 domain, up to $30K monthly Google Search ad spend for TrafficGuard (per month, billed monthly, 1 domain, up to $30K monthly Google Search ad spend), $63 per month, billed annually ($79 monthly, $70 quarterly), 5,000 ad clicks, 1 website for Fraud Blocker (per month, billed annually ($79 monthly, $70 quarterly), 5,000 ad clicks, 1 website), $120 per month, billed annually ($150 monthly), up to 50k clicks a month, unlimited domains for Spider AF (per month, billed annually ($150 monthly), up to 50k clicks a month, unlimited domains), $450 per month minimum, $0.018 per ad click for the first 25,000 falling to $0.001 at highest volume for Polygraph (per month minimum, $0.018 per ad click for the first 25,000 falling to $0.001 at highest volume). Prices are as shown on each pricing page when it was last read.
- What is click fraud tool pricing based on?
- ClickCease and DataDome and ClickGUARD and TrafficGuard and Fraud Blocker and Spider AF and Polygraph: flat per account. CHEQ and Lunio and Anura: contact sales.
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